- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.26 | 23.53 | 0.8 | 0.06 | 0.0 | 0.0 | 0.31 | 24.0 | 3.33 | 0 | 0 | 0 | 4.76 | -19.05 | -0.79 | 24.60 | 0.38 | 2.51 | 0.00 | 0 | 0 | 202 | -0.49 | -4.72 |
| 23Q3 (19) | 1.02 | 4.08 | -25.0 | 0.06 | 100.0 | 100.0 | 0.25 | -7.41 | -13.79 | 0 | 0 | 0 | 5.88 | 92.16 | 166.67 | 24.51 | -11.04 | 14.94 | 0.00 | 0 | 0 | 203 | 2.01 | -5.14 |
| 23Q2 (18) | 0.98 | -30.5 | 19.51 | 0.03 | -50.0 | -25.0 | 0.27 | -10.0 | 22.73 | 0 | 0 | 0 | 3.06 | -28.06 | -37.24 | 27.55 | 29.49 | 2.69 | 0.00 | 0 | 0 | 199 | 0.0 | -3.4 |
| 23Q1 (17) | 1.41 | 12.8 | 3.68 | 0.06 | 0.0 | 20.0 | 0.3 | 0.0 | 20.0 | 0 | 0 | 0 | 4.26 | -11.35 | 15.74 | 21.28 | -11.35 | 15.74 | 0.00 | 0 | 0 | 199 | -6.13 | -2.45 |
| 22Q4 (16) | 1.25 | -8.09 | 0.0 | 0.06 | 100.0 | -14.29 | 0.3 | 3.45 | 15.38 | 0 | 0 | 0 | 4.80 | 117.6 | -14.29 | 24.00 | 12.55 | 15.38 | 0.00 | 0 | 0 | 212 | -0.93 | -2.75 |
| 22Q3 (15) | 1.36 | 65.85 | 161.54 | 0.03 | -25.0 | 50.0 | 0.29 | 31.82 | 70.59 | 0 | 0 | 0 | 2.21 | -54.78 | -42.65 | 21.32 | -20.52 | -34.78 | 0.00 | 0 | 0 | 214 | 3.88 | -0.47 |
| 22Q2 (14) | 0.82 | -39.71 | 43.86 | 0.04 | -20.0 | 0.0 | 0.22 | -12.0 | 15.79 | 0 | 0 | 0 | 4.88 | 32.68 | -30.49 | 26.83 | 45.95 | -19.51 | 0.00 | 0 | 0 | 206 | 0.98 | 2.49 |
| 22Q1 (13) | 1.36 | 8.8 | 5.43 | 0.05 | -28.57 | 25.0 | 0.25 | -3.85 | 0.0 | 0 | 0 | 0 | 3.68 | -34.35 | 18.57 | 18.38 | -11.62 | -5.15 | 0.00 | 0 | 0 | 204 | -6.42 | -5.56 |
| 21Q4 (12) | 1.25 | 140.38 | 0.0 | 0.07 | 250.0 | 16.67 | 0.26 | 52.94 | 0.0 | 0 | 0 | 0 | 5.60 | 45.6 | 16.67 | 20.80 | -36.38 | 0.0 | 0.00 | 0 | 0 | 218 | 1.4 | 0.0 |
| 21Q3 (11) | 0.52 | -8.77 | -59.38 | 0.02 | -50.0 | -50.0 | 0.17 | -10.53 | -34.62 | 0 | 0 | 0 | 3.85 | -45.19 | 23.08 | 32.69 | -1.92 | 60.95 | 0.00 | 0 | 0 | 215 | 6.97 | -4.02 |
| 21Q2 (10) | 0.57 | -55.81 | -25.0 | 0.04 | 0.0 | 33.33 | 0.19 | -24.0 | -9.52 | 0 | 0 | 0 | 7.02 | 126.32 | 77.78 | 33.33 | 72.0 | 20.63 | 0.00 | 0 | 0 | 201 | -6.94 | -6.94 |
| 21Q1 (9) | 1.29 | 3.2 | 25.24 | 0.04 | -33.33 | 33.33 | 0.25 | -3.85 | 13.64 | 0 | 0 | 0 | 3.10 | -35.4 | 6.46 | 19.38 | -6.83 | -9.27 | 0.00 | 0 | 0 | 216 | -0.92 | 0.0 |
| 20Q4 (8) | 1.25 | -2.34 | 30.21 | 0.06 | 50.0 | 20.0 | 0.26 | 0.0 | 13.04 | 0 | 0 | 0 | 4.80 | 53.6 | -7.84 | 20.80 | 2.4 | -13.18 | 0.00 | 0 | 0 | 218 | -2.68 | -0.46 |
| 20Q3 (7) | 1.28 | 68.42 | 40.66 | 0.04 | 33.33 | -20.0 | 0.26 | 23.81 | 23.81 | 0 | 0 | 0 | 3.12 | -20.83 | -43.12 | 20.31 | -26.49 | -11.98 | 0.00 | 0 | 0 | 224 | 3.7 | 2.28 |
| 20Q2 (6) | 0.76 | -26.21 | 8.57 | 0.03 | 0.0 | 50.0 | 0.21 | -4.55 | 5.0 | 0 | 0 | 0 | 3.95 | 35.53 | 38.16 | 27.63 | 29.37 | -3.29 | 0.00 | 0 | 0 | 216 | 0.0 | -2.7 |
| 20Q1 (5) | 1.03 | 7.29 | 7.29 | 0.03 | -40.0 | -25.0 | 0.22 | -4.35 | 4.76 | 0 | 0 | 0 | 2.91 | -44.08 | -30.1 | 21.36 | -10.85 | -2.36 | 0.00 | 0 | 0 | 216 | -1.37 | -1.82 |
| 19Q4 (4) | 0.96 | 5.49 | 0.0 | 0.05 | 0.0 | 0.0 | 0.23 | 9.52 | 0.0 | 0 | 0 | 0.0 | 5.21 | -5.21 | 0.0 | 23.96 | 3.82 | 0.0 | 0.00 | 0 | 0.0 | 219 | 0.0 | 0.0 |
| 19Q3 (3) | 0.91 | 30.0 | 0.0 | 0.05 | 150.0 | 0.0 | 0.21 | 5.0 | 0.0 | 0 | 0 | 0.0 | 5.49 | 92.31 | 0.0 | 23.08 | -19.23 | 0.0 | 0.00 | 0 | 0.0 | 219 | -1.35 | 0.0 |
| 19Q2 (2) | 0.7 | -27.08 | 0.0 | 0.02 | -50.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0 | 0 | 0.0 | 2.86 | -31.43 | 0.0 | 28.57 | 30.61 | 0.0 | 0.00 | 0 | 0.0 | 222 | 0.91 | 0.0 |
| 19Q1 (1) | 0.96 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.17 | 0.0 | 0.0 | 21.88 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 220 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.67 | -2.51 | 0.21 | 16.67 | 1.14 | 6.54 | 0 | 0 | 4.50 | 19.66 | 24.41 | 9.28 | 0.00 | 0 | 202 | -4.72 |
| 2022 (9) | 4.79 | 32.32 | 0.18 | 5.88 | 1.07 | 22.99 | 0 | 0 | 3.76 | -19.98 | 22.34 | -7.05 | 0.00 | 0 | 212 | -2.75 |
| 2021 (8) | 3.62 | -16.01 | 0.17 | 0.0 | 0.87 | -8.42 | 0 | 0 | 4.70 | 19.06 | 24.03 | 9.03 | 0.00 | 0 | 218 | 0.0 |
| 2020 (7) | 4.31 | 21.75 | 0.17 | 0.0 | 0.95 | 11.76 | 0 | 0 | 3.94 | -17.87 | 22.04 | -8.2 | 0.00 | 0 | 218 | -3.11 |
| 2019 (6) | 3.54 | 7.93 | 0.17 | 13.33 | 0.85 | 6.25 | 0 | 0 | 4.80 | 5.01 | 24.01 | -1.55 | 0.00 | 0 | 225 | 0.9 |
| 2018 (5) | 3.28 | 11.95 | 0.15 | -11.76 | 0.8 | 0.0 | 0 | 0 | 4.57 | -21.18 | 24.39 | -10.67 | 0.00 | 0 | 223 | 0.0 |
| 2017 (4) | 2.93 | 4.27 | 0.17 | 30.77 | 0.8 | 1.27 | 0 | 0 | 5.80 | 25.41 | 27.30 | -2.88 | 0.00 | 0 | 223 | -2.19 |
| 2016 (3) | 2.81 | -15.11 | 0.13 | 8.33 | 0.79 | -2.47 | 0 | 0 | 4.63 | 27.61 | 28.11 | 14.89 | 0.00 | 0 | 228 | -0.87 |
| 2015 (2) | 3.31 | -5.7 | 0.12 | 0 | 0.81 | -15.62 | 0 | 0 | 3.63 | 0 | 24.47 | -10.53 | 0.00 | 0 | 230 | 3.14 |
| 2014 (1) | 3.51 | 12.5 | 0 | 0 | 0.96 | 6.67 | 0 | 0 | 0.00 | 0 | 27.35 | 0 | 0.00 | 0 | 223 | -0.45 |
