玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)51.541.5411.270.50-91.27104.91-2.34-48.181.56-2.27-41.8782.11-0.51-34.2185.040.24-7.69196.00.060.020.020.39-8.819.27296.080.43-33.06-25.0091.67-130.36100.00-75.0466.6737.2822.15-3.94
23Q3 (19)50.7629.32-11.785.73131.59-73.42-1.5894.17-112.15-1.6094.11-112.27-0.3891.46-107.930.26133.77-78.690.0650.0-14.2922.36180.9-37.38294.811.66-31.49-300.00-565.0-284.62400.001140.0700.030.52-21.8621.45
23Q2 (18)39.25-18.06301.7-18.14-907.7887.21-27.09-216.4784.28-27.17-217.4184.25-4.45-132.9867.28-0.77-1000.066.670.04-20.0100.07.96-64.98110.78290.01-5.92-35.3264.52254.84-21.2732.26-60.5778.6639.0611.19-55.07
23Q1 (17)47.903.417.96-1.8082.3279.55-8.5632.5553.22-8.5632.5553.25-1.9143.9948.24-0.0772.082.930.050.025.022.7321.8125.58308.25-30.31-19.9118.18-77.92-61.8281.82363.6456.235.13-9.48-6.02
22Q4 (16)46.32-19.54.58-10.18-147.2230.27-12.69-197.6231.33-12.69-197.3231.33-3.41-171.1920.51-0.25-120.4944.440.05-28.5725.018.66-47.7512.89442.312.7814.5282.35-49.320.6517.65126.47-22.3538.8154.44-3.72
22Q3 (15)57.54395.68244.0321.56115.2111.9613.00107.54107.0613.04107.56107.084.79135.22137.871.22152.81165.590.07250.0600.035.71148.38169.43430.33-4.03-11.44162.5098.3165.08-66.67-469.23-4366.6725.13-71.1-74.75
22Q2 (14)-19.46-143.86-284.45-141.84-1511.82-64.3-172.31-841.58-102.03-172.46-841.89-102.32-13.60-268.56-66.67-2.31-463.41-87.80.02-50.00.0-73.81-507.79-3889.73448.4116.57.7581.9472.08-19.818.06-65.53930.5686.94132.5836.85
22Q1 (13)44.370.1814.12-8.8039.7362.84-18.300.9745.75-18.310.9245.81-3.6913.9932.42-0.418.8943.060.040.033.3318.109.524.14384.89-0.35-2.4847.62-41.8-31.6852.38130.4872.8637.38-7.27-17.57
21Q4 (12)44.29210.866.16-14.6091.940.87-18.4889.9765.18-18.4889.9665.18-4.2966.0957.36-0.4575.8174.140.04300.00.016.53132.14221.9386.24-20.512.3781.82-16.8877.7422.731354.55-57.8940.31-59.5-8.32
21Q3 (11)-39.95-478.67-162.69-180.31-108.86-701.63-184.21-115.98-739.84-184.10-115.98-745.29-12.65-55.02-229.48-1.86-51.22-176.540.01-50.0-85.71-51.43-2680.0-200.49485.9116.7634.6998.44-3.66-4.691.56171.88147.6699.5456.68341.61
21Q2 (10)10.55-72.87-37.54-86.33-264.57-11.19-85.29-152.86-70.55-85.24-152.26-70.65-8.16-49.45-53.96-1.23-70.83-98.390.02-33.330.0-1.85-112.69-106.58416.155.453.35102.1746.6-34.61-2.17-107.1796.1463.5340.090
21Q1 (9)38.88-6.81206.38-23.684.0973.97-33.7336.4477.95-33.7936.3377.92-5.4645.7363.13-0.7258.6275.170.03-25.050.014.58207.52119.15394.664.63.4669.7051.4116.5430.30-43.85-24.6145.353.140
20Q4 (8)41.72-34.54-16.83-24.69-182.38-159.62-53.07-284.33-133.48-53.07-286.01-133.58-10.06-202.97-149.01-1.74-171.6-222.220.04-42.860.0-13.56-126.49-192.88377.314.5922.946.03-55.439.7753.971746.03-7.0543.9795.080
20Q3 (7)63.73277.3250.4529.97138.6239.0128.79157.57193.6328.53157.12192.699.77284.34281.62.43491.94367.030.07250.075.051.1882.01695.96360.76-10.4118.41103.28-33.948.03-3.2894.17-110.8422.540-43.64
20Q2 (6)16.8933.1-62.16-77.6414.66-288.59-50.0167.3-20.94-49.9567.35-20.39-5.3064.2117.57-0.6278.6240.380.020.0-50.028.12136.94434.6402.675.5641.96156.25161.27218.29-56.25-239.94-210.490.000-100.0
20Q1 (5)12.69-74.7-67.52-90.98-856.68-331.18-152.94-572.86-238.51-153.00-573.42-236.41-14.81-266.58-118.76-2.90-437.04-90.790.02-50.0-50.0-76.12-621.37-855.08381.4724.2543.5559.8042.6127.8640.20-30.77-24.480.000-100.0
19Q4 (4)50.1618.410.0-9.5155.890.0-22.7326.080.0-22.7226.190.0-4.0424.910.0-0.5440.660.00.040.00.014.60127.060.0307.010.770.041.94-39.890.058.0692.060.00.00-100.00.0
19Q3 (3)42.36-5.110.0-21.56-7.910.0-30.7525.630.0-30.7825.810.0-5.3816.330.0-0.9112.50.00.040.00.06.4322.240.0304.677.410.069.7742.120.030.23-40.610.039.99-1.330.0
19Q2 (2)44.6414.260.0-19.985.310.0-41.358.480.0-41.498.770.0-6.435.020.0-1.0431.580.00.040.00.05.26166.00.0283.666.740.049.094.950.050.91-4.350.040.533.290.0
19Q1 (1)39.070.00.0-21.100.00.0-45.180.00.0-45.480.00.0-6.770.00.0-1.520.00.00.040.00.0-7.970.00.0265.740.00.046.770.00.053.230.00.039.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)47.968.19-2.31019.00-24.96-8.610-8.610-8.220-0.3700.2123.5319.0011.18296.08-33.0627.08-46.4572.9247.530.04035.18-6.11
2022 (9)44.3363.94-9.31025.32-37.02-18.320-18.320-16.290-1.7800.1754.5517.09248.78442.3114.5250.57-44.3749.43443.680.00037.47-28.95
2021 (8)27.04-38.73-48.98040.2041.15-53.930-53.930-27.980-4.2300.11-26.674.90-61.81386.242.3790.9161.759.09-79.240.00052.7432.41
2020 (7)44.130.23-16.66028.4814.75-29.650-29.770-19.950-2.8600.15-11.7612.83181.36377.3122.956.209.043.80-9.580.036.8739.834.95
2019 (6)44.03-2.97-18.05024.8210.92-34.950-35.060-22.210-4.0100.170.04.56-75.0307.0127.9451.56-46.9648.441207.810.03-64.7437.951.58
2018 (5)45.38-1.2-18.00022.38-25.19-18.600-18.600-10.610-1.2600.17-5.5618.24174.29239.977.6197.22125.843.70-93.50.09037.36-26.62
2017 (4)45.930.57-14.47029.91-8.52-33.720-49.200-17.970-4.6700.180.06.65-44.95223.0035.2343.05-37.1356.9580.640.00050.91-16.7
2016 (3)45.67-12.14-20.45032.70106.67-29.910-51.320-12.790-3.9600.18-51.3512.080164.9132.7668.47-29.3331.53915.170.00061.12113.11
2015 (2)51.981.5-20.30015.82-3.05-20.970-20.980-16.800-6.4700.375.71-0.910124.2210.4696.891.483.11-31.260.00028.681.31
2014 (1)51.210-20.13016.32-3.85-21.080-21.090-14.850-6.2600.359.37-0.760112.4622.9395.48-8.164.5200.00028.31-5.32

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