玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.82-18.8910.4113.43-24.4735.5214.65-22.0335.7711.73-22.6339.644.91-21.8238.313.44-20.5535.430.290.0-3.3316.67-19.8935.0944.074.92.7592.05-2.56-0.118.6155.839.7710.5227.5217.15
23Q3 (19)21.9716.8621.4517.7830.3521.9518.7926.2815.4915.1626.8615.466.2816.7326.614.3325.1420.610.290.07.4120.8124.6115.142.01-12.9514.1394.482.945.685.52-32.78-47.918.250.987.56
23Q2 (18)18.804.911.1813.64-5.67-4.4814.88-4.74-1.6511.95-2.61-1.485.3813.0316.23.4610.99.840.2916.011.5416.70-4.19-1.4248.26-24.1121.9391.78-1.56-2.538.229.3240.98.174.340.86
23Q1 (17)17.9211.03-14.314.4645.91-10.3515.6244.76-7.4612.2746.07-5.14.7634.08-5.563.1222.83-9.30.25-16.67-7.4117.4341.25-6.4963.5948.2615.5393.231.17-1.827.52-4.1474.197.83-12.81-3.45
22Q4 (16)16.14-10.78-17.79.91-32.03-20.9710.79-33.68-20.198.40-36.02-18.843.55-28.43-9.442.54-29.25-11.810.3011.117.1412.34-31.75-18.9242.8916.5211.6392.163.09-0.547.84-26.056.868.9817.0817.69
22Q3 (15)18.09-2.64-15.3514.582.1-16.0116.277.53-12.113.138.24-13.854.967.13-2.553.5913.97-1.10.273.8512.518.086.73-11.5536.81-7.08.4989.39-5.07-4.5510.6181.8267.057.67-5.31-6.58
22Q2 (14)18.58-11.14-10.214.28-11.47-8.8715.13-10.37-7.0112.13-6.19-3.584.63-8.1310.243.15-8.435.70.26-3.78.3316.94-9.12-6.3139.58-28.09-15.2194.17-0.84-2.355.8335.1463.338.10-0.121.12
22Q1 (13)20.916.636.8516.1328.63-1.8916.8824.851.0812.9324.93-5.215.0428.5726.633.4419.4417.410.27-3.5728.5718.6422.47-0.4355.0443.2655.0994.962.49-3.144.32-41.19120.148.116.29-2.99
21Q4 (12)19.61-8.240.3612.54-27.76-3.3213.52-26.96-4.3210.35-32.09-8.243.92-22.99-8.622.88-20.66-9.720.2816.670.015.22-25.54-2.6938.4213.235.9992.66-1.061.087.3415.6-11.937.63-7.06-5.22
21Q3 (11)21.373.297.8717.3610.7820.3918.5113.7720.4315.2421.1423.75.0921.1916.743.6321.8113.440.240.0-7.6920.4413.0519.6733.93-27.313.7693.65-2.88-0.626.3577.7810.058.212.50.24
21Q2 (10)20.695.7217.0915.67-4.6831.6816.27-2.5723.6312.58-7.7721.434.205.5312.92.981.718.360.2414.29-11.1118.08-3.4222.0846.6831.5316.2696.43-1.647.143.5782.14-64.298.01-4.190
21Q1 (9)19.570.1519.7716.4426.7527.3416.7018.1917.7713.6420.9220.393.98-7.2316.722.93-8.1511.830.21-25.0-8.718.7219.6914.7135.49-2.116.2598.046.957.311.96-76.47-77.318.363.850
20Q4 (8)19.54-1.3659.5112.97-10.0649.614.13-8.0733.0511.28-8.4427.894.29-1.6145.923.19-0.3139.910.287.697.6915.64-8.4324.3236.2510.8622.7191.67-2.7212.428.3344.44-54.868.05-1.716.62
20Q3 (7)19.8112.11117.6914.4221.18144.4115.3716.7969.8312.3218.9270.644.3617.2104.693.2016.3696.320.26-3.713.0417.0815.3353.1832.70-18.5612.894.234.745.915.77-42.31-83.718.19017.34
20Q2 (6)17.678.14110.1111.90-7.82176.7413.16-7.1960.2910.36-8.5663.413.729.0996.832.754.9688.360.2717.3917.3914.81-9.2546.7840.1531.5120.1490.00-1.4972.1710.0015.71-79.050.000-100.0
20Q1 (5)16.3433.39242.5612.9148.9932.814.1833.52277.1311.3328.46293.43.4115.99394.22.6214.91376.360.23-11.5421.0516.3229.73180.930.533.3515.9591.3612.04192.358.64-53.19-87.430.00-100.0-100.0
19Q4 (4)12.2534.620.08.6746.950.010.6217.350.08.8222.160.02.9438.030.02.2839.880.00.2613.040.012.5812.830.029.541.90.081.5426.250.018.46-47.870.07.558.170.0
19Q3 (3)9.108.20.05.9037.210.09.0510.230.07.2213.880.02.1312.70.01.6311.640.00.230.00.011.1510.510.028.99-13.260.064.5823.550.035.42-25.790.06.989.920.0
19Q2 (2)8.4176.310.04.30244.00.08.21118.350.06.34120.140.01.89173.910.01.46165.450.00.2321.050.010.0973.670.033.4226.930.052.2767.270.047.73-30.580.06.35-9.160.0
19Q1 (1)4.770.00.01.250.00.03.760.00.02.880.00.00.690.00.00.550.00.00.190.00.05.810.00.026.330.00.031.250.00.068.750.00.06.990.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.134.3114.819.061.9312.3615.979.3112.7710.8520.3416.6314.1814.351.112.7817.929.6744.072.7592.80-0.117.201.440.0008.756.06
2022 (9)18.34-9.6613.58-11.471.72-6.1414.61-9.3711.52-10.0717.443.1312.400.651.0812.516.34-9.0742.8911.6392.90-2.537.1044.570.0008.252.74
2021 (8)20.3010.0315.3417.551.839.6316.1213.4412.8113.1616.918.4712.325.030.96-7.6917.9713.0238.425.9995.314.04.91-39.330.0008.033.48
2020 (7)18.45106.1513.05143.931.67-14.114.2173.0811.3272.0415.59106.2211.7397.471.0415.5615.9056.536.2522.7191.6440.318.09-76.660.0007.7611.02
2019 (6)8.95114.635.35296.31.957.028.2172.486.5864.917.56100.535.9494.750.9018.4210.1654.1729.5418.0265.32128.6134.68-51.450.0006.995.91
2018 (5)4.17-43.271.35-68.821.82-16.274.76-28.423.99-27.453.77-27.53.05-27.030.760.06.59-25.5425.0312.2428.57-56.4371.43102.660.0406.605.1
2017 (4)7.35-27.444.33-39.012.17-19.066.65-23.125.50-23.725.20-31.494.18-30.10.76-8.438.85-22.1622.30-15.1465.57-20.535.2594.950.0006.28-2.18
2016 (3)10.1327.427.1034.472.686.628.6519.487.2124.967.596.65.987.550.83-13.5411.3716.526.28-4.8582.4912.9118.08-32.910.0006.4211.27
2015 (2)7.9550.05.2882.72.5215.997.2429.755.7722.777.1217.495.5622.470.96-1.039.7625.1327.62-2.7873.0541.8726.95-43.580.0005.7715.17
2014 (1)5.3002.8902.1717.575.5804.7006.0604.5400.97-10.197.80-10.9628.41-26.2351.49-39.6147.76224.090.0005.01-18.8

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