- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.32 | 7.39 | 8.86 | 0.15 | 25.0 | 15.38 | 0.27 | -3.57 | -15.62 | 0 | 0 | 0 | 1.45 | 16.4 | 5.99 | 2.62 | -10.21 | -22.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 9.61 | -2.14 | 18.2 | 0.12 | 0.0 | 20.0 | 0.28 | -9.68 | 33.33 | 0 | 0 | 0 | 1.25 | 2.19 | 1.52 | 2.91 | -7.7 | 12.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 9.82 | 14.85 | 24.15 | 0.12 | 33.33 | 20.0 | 0.31 | 72.22 | 19.23 | 0 | 0 | 0 | 1.22 | 16.09 | -3.34 | 3.16 | 49.95 | -3.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 8.55 | -9.81 | 4.14 | 0.09 | -30.77 | 0.0 | 0.18 | -43.75 | -21.74 | 0 | 0 | 0 | 1.05 | -23.24 | -3.98 | 2.11 | -37.63 | -24.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 9.48 | 16.61 | 17.33 | 0.13 | 30.0 | 44.44 | 0.32 | 52.38 | 23.08 | 0 | 0 | 0 | 1.37 | 11.49 | 23.11 | 3.38 | 30.68 | 4.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 8.13 | 2.78 | 19.56 | 0.1 | 0.0 | 25.0 | 0.21 | -19.23 | -4.55 | 0 | 0 | 0 | 1.23 | -2.71 | 4.55 | 2.58 | -21.42 | -20.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 7.91 | -3.65 | 15.31 | 0.1 | 11.11 | 42.86 | 0.26 | 13.04 | 13.04 | 0 | 0 | 0 | 1.26 | 15.33 | 23.89 | 3.29 | 17.33 | -1.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 8.21 | 1.61 | 34.81 | 0.09 | 0.0 | 28.57 | 0.23 | -11.54 | 4.55 | 0 | 0 | 0 | 1.10 | -1.58 | -4.63 | 2.80 | -12.94 | -22.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 8.08 | 18.82 | 6.18 | 0.09 | 12.5 | 0.0 | 0.26 | 18.18 | -3.7 | 0 | 0 | 0 | 1.11 | -5.32 | -5.82 | 3.22 | -0.54 | -9.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 6.8 | -0.87 | 0.15 | 0.08 | 14.29 | 0.0 | 0.22 | -4.35 | -12.0 | 0 | 0 | 0 | 1.18 | 15.29 | -0.15 | 3.24 | -3.5 | -12.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 6.86 | 12.64 | 0.59 | 0.07 | 0.0 | -22.22 | 0.23 | 4.55 | -8.0 | 0 | 0 | 0 | 1.02 | -11.22 | -22.68 | 3.35 | -7.19 | -8.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 6.09 | -19.97 | 6.84 | 0.07 | -22.22 | 40.0 | 0.22 | -18.52 | 46.67 | 0 | 0 | 0 | 1.15 | -2.81 | 31.03 | 3.61 | 1.82 | 37.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 7.61 | 12.08 | 24.35 | 0.09 | 12.5 | 50.0 | 0.27 | 8.0 | 68.75 | 0 | 0 | 0 | 1.18 | 0.38 | 20.63 | 3.55 | -3.64 | 35.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 6.79 | -0.44 | 28.36 | 0.08 | -11.11 | 100.0 | 0.25 | 0.0 | 108.33 | 0 | 0 | 0 | 1.18 | -10.72 | 55.82 | 3.68 | 0.44 | 62.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 6.82 | 19.65 | 27.48 | 0.09 | 80.0 | 125.0 | 0.25 | 66.67 | 108.33 | 0 | 0 | 0 | 1.32 | 50.44 | 76.5 | 3.67 | 39.3 | 63.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 5.7 | -6.86 | 32.56 | 0.05 | -16.67 | 66.67 | 0.15 | -6.25 | 66.67 | 0 | 0 | 0 | 0.88 | -10.53 | 25.73 | 2.63 | 0.66 | 25.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 6.12 | 15.69 | 0.0 | 0.06 | 50.0 | 0.0 | 0.16 | 33.33 | 0.0 | 0 | 0 | 0.0 | 0.98 | 29.66 | 0.0 | 2.61 | 15.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.29 | -1.12 | 0.0 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.76 | 1.13 | 0.0 | 2.27 | 1.13 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.35 | 24.42 | 0.0 | 0.04 | 33.33 | 0.0 | 0.12 | 33.33 | 0.0 | 0 | 0 | 0.0 | 0.75 | 7.17 | 0.0 | 2.24 | 7.17 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.3 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.70 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.29 | 13.55 | 0.48 | 14.29 | 1.04 | 1.96 | 0 | 0 | 1.25 | 0.65 | 2.72 | -10.21 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 33.72 | 21.16 | 0.42 | 35.48 | 1.02 | 9.68 | 0 | 0 | 1.25 | 11.82 | 3.02 | -9.48 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 27.83 | 3.38 | 0.31 | 3.33 | 0.93 | 2.2 | 0 | 0 | 1.11 | -0.05 | 3.34 | -1.14 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 26.92 | 27.76 | 0.3 | 66.67 | 0.91 | 85.71 | 0 | 0 | 1.11 | 30.45 | 3.38 | 45.36 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 21.07 | 19.72 | 0.18 | 20.0 | 0.49 | 40.0 | 0 | 0 | 0.85 | 0.24 | 2.33 | 16.94 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 17.6 | -4.45 | 0.15 | -11.76 | 0.35 | -10.26 | 0 | 0 | 0.85 | -7.65 | 1.99 | -6.08 | 0.00 | 0 | 179 | 0.0 |
| 2017 (4) | 18.42 | -10.15 | 0.17 | -5.56 | 0.39 | -13.33 | 0 | 0 | 0.92 | 5.11 | 2.12 | -3.55 | 0.00 | 0 | 179 | 0.0 |
| 2016 (3) | 20.5 | -11.06 | 0.18 | 5.88 | 0.45 | 0.0 | 0 | 0 | 0.88 | 19.05 | 2.20 | 12.44 | 0.00 | 0 | 179 | 0.0 |
| 2015 (2) | 23.05 | -3.84 | 0.17 | 6.25 | 0.45 | 9.76 | 0 | 0 | 0.74 | 10.49 | 1.95 | 14.14 | 0.00 | 0 | 179 | 0.0 |
| 2014 (1) | 23.97 | -13.28 | 0.16 | -36.0 | 0.41 | -29.31 | 0 | 0 | 0.67 | 0 | 1.71 | 0 | 0.00 | 0 | 179 | 0.0 |
