玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q1 (20)9.56-10.996.460.17-10.5341.670.37-11.923.330001.780.5233.073.87-1.0315.850.0000000
24Q4 (19)10.743.374.070.1911.7626.670.4213.5155.560001.778.1221.713.919.8149.470.0000000
24Q3 (18)10.39-2.268.120.1721.4341.670.378.8232.140001.6424.2331.033.5611.3422.220.0000000
24Q2 (17)10.6318.378.250.1416.6716.670.3413.339.680001.32-1.447.783.20-4.261.320.0000000
24Q1 (16)8.98-12.985.030.12-20.033.330.311.1166.670001.34-8.0626.953.3427.6958.690.0000000
23Q4 (15)10.327.398.860.1525.015.380.27-3.57-15.620001.4516.45.992.62-10.21-22.490.0000000
23Q3 (14)9.61-2.1418.20.120.020.00.28-9.6833.330001.252.191.522.91-7.712.80.0000000
23Q2 (13)9.8214.8524.150.1233.3320.00.3172.2219.230001.2216.09-3.343.1649.95-3.960.0000000
23Q1 (12)8.55-9.814.140.09-30.770.00.18-43.75-21.740001.05-23.24-3.982.11-37.63-24.850.0000000
22Q4 (11)9.4816.6117.330.1330.044.440.3252.3823.080001.3711.4923.113.3830.684.90.0000000
22Q3 (10)8.132.7819.560.10.025.00.21-19.23-4.550001.23-2.714.552.58-21.42-20.160.0000000
22Q2 (9)7.91-3.6515.310.111.1142.860.2613.0413.040001.2615.3323.893.2917.33-1.960.0000000
22Q1 (8)8.211.6134.810.090.028.570.23-11.544.550001.10-1.58-4.632.80-12.94-22.450.0000000
21Q4 (7)8.0818.826.180.0912.50.00.2618.18-3.70001.11-5.32-5.823.22-0.54-9.310.0000000
21Q3 (6)6.8-0.870.150.0814.290.00.22-4.35-12.00001.1815.29-0.153.24-3.5-12.130.0000000
21Q2 (5)6.8612.640.590.070.0-22.220.234.55-8.00001.02-11.22-22.683.35-7.19-8.540.0000000
21Q1 (4)6.09-19.970.00.07-22.220.00.22-18.520.0000.01.15-2.810.03.611.820.00.0000.0000.0
20Q4 (3)7.6112.080.00.0912.50.00.278.00.0000.01.180.380.03.55-3.640.00.0000.0000.0
20Q3 (2)6.79-0.440.00.08-11.110.00.250.00.0000.01.18-10.720.03.680.440.00.0000.0000.0
20Q2 (1)6.820.00.00.090.00.00.250.00.000.00.01.320.00.03.670.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)40.746.40.6229.171.4337.5001.5221.43.5129.230.00000
2023 (9)38.2913.550.4814.291.041.96001.250.652.72-10.210.00000
2022 (8)33.7221.160.4235.481.029.68001.2511.823.02-9.480.00000
2021 (7)27.833.380.313.330.932.2001.11-0.053.34-1.140.00000
2020 (6)26.9227.760.366.670.9185.71001.1130.453.3845.360.00000
2019 (5)21.0719.720.1820.00.4940.0000.850.242.3316.940.00000
2018 (4)17.6-4.450.15-11.760.35-10.26000.85-7.651.99-6.080.0001790.0
2017 (3)18.42-10.150.17-5.560.39-13.33000.925.112.12-3.550.0001790.0
2016 (2)20.5-11.060.185.880.450.0000.8819.052.2012.440.0001790.0
2015 (1)23.05-3.840.176.250.459.76000.7401.9500.0001790.0

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