- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.73 | 23550.0 | 23550.0 | 0.01 | -75.0 | -50.0 | 0.14 | 7.69 | -17.65 | 0 | 0 | 0 | 0.21 | -99.89 | -99.79 | 2.96 | -99.54 | -99.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 0.02 | -33.33 | 0.0 | 0.04 | -20.0 | 0.0 | 0.13 | 18.18 | 18.18 | 0 | 0 | 0 | 200.00 | 20.0 | 0.0 | 650.00 | 77.27 | 18.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 0.03 | 50.0 | 50.0 | 0.05 | 25.0 | 400.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 166.67 | -16.67 | 233.33 | 366.67 | -33.33 | -33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 0.02 | 0.0 | 100.0 | 0.04 | 100.0 | 0 | 0.11 | -35.29 | 0.0 | 0 | 0 | 0 | 200.00 | 100.0 | 0 | 550.00 | -35.29 | -50.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 0.02 | 0.0 | 100.0 | 0.02 | -50.0 | 0 | 0.17 | 54.55 | 13.33 | 0 | 0 | 0 | 100.00 | -50.0 | 0 | 850.00 | 54.55 | -43.33 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q3 (15) | 0.02 | 0.0 | 100.0 | 0.04 | 300.0 | 0 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 200.00 | 300.0 | 0 | 550.00 | 0.0 | -45.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q2 (14) | 0.02 | 100.0 | 100.0 | 0.01 | 0 | 0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 50.00 | 0 | 0 | 550.00 | -50.0 | -50.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 22Q1 (13) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.11 | -26.67 | -8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1100.00 | -26.67 | -8.33 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 21Q4 (12) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.15 | 50.0 | 7.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1500.00 | 50.0 | 7.14 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 21Q3 (11) | 0.01 | 0.0 | -99.25 | 0 | 0 | 0 | 0.1 | -9.09 | -23.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1000.00 | -9.09 | 10207.69 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 21Q2 (10) | 0.01 | 0.0 | -99.81 | 0 | 0 | 0 | 0.11 | -8.33 | -15.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1100.00 | -8.33 | 44238.46 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 21Q1 (9) | 0.01 | 0.0 | -85.71 | 0 | 0 | 0 | 0.12 | -14.29 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1200.00 | -14.29 | 740.0 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 20Q4 (8) | 0.01 | -99.25 | -97.62 | 0 | 0 | 0 | 0.14 | 7.69 | 7.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1400.00 | 14330.77 | 4423.08 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 20Q3 (7) | 1.34 | -74.43 | -74.52 | 0 | 0 | 0 | 0.13 | 0.0 | 8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.70 | 291.04 | 325.25 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 20Q2 (6) | 5.24 | 7385.71 | 221.47 | 0 | 0 | -100.0 | 0.13 | 30.0 | 44.44 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 2.48 | -98.26 | -55.07 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 20Q1 (5) | 0.07 | -83.33 | -98.77 | 0 | 0 | -100.0 | 0.1 | -23.08 | -16.67 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 142.86 | 361.54 | 6697.62 | 0.00 | 0 | 0 | 28 | 0.0 | 0.0 |
| 19Q4 (4) | 0.42 | -92.02 | 0.0 | 0 | 0 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 30.95 | 1256.75 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 19Q3 (3) | 5.26 | 222.7 | 0.0 | 0 | -100.0 | 0.0 | 0.12 | 33.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 2.28 | -58.68 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 19Q2 (2) | 1.63 | -71.45 | 0.0 | 0.01 | -50.0 | 0.0 | 0.09 | -25.0 | 0.0 | 0 | 0 | 0.0 | 0.61 | 75.15 | 0.0 | 5.52 | 162.73 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 19Q1 (1) | 5.71 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 2.10 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 28 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.78 | 6728.57 | 0.14 | 100.0 | 0.5 | 0.0 | 0 | 0 | 2.93 | -97.07 | 10.46 | -98.54 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 0.07 | 16.67 | 0.07 | 0 | 0.5 | 4.17 | 0 | 0 | 100.00 | 0 | 714.29 | -10.71 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 0.06 | -99.1 | 0 | 0 | 0.48 | -2.04 | 0 | 0 | 0.00 | 0 | 800.00 | 10789.8 | 0.00 | 0 | 28 | 0.0 |
| 2020 (7) | 6.67 | -48.77 | 0.01 | -66.67 | 0.49 | 6.52 | 0 | 0 | 0.15 | -34.93 | 7.35 | 107.93 | 0.00 | 0 | 28 | 0.0 |
| 2019 (6) | 13.02 | 185.53 | 0.03 | -84.21 | 0.46 | 15.0 | 0 | 0 | 0.23 | -94.47 | 3.53 | -59.72 | 0.00 | 0 | 28 | 0.0 |
| 2018 (5) | 4.56 | 412.36 | 0.19 | 26.67 | 0.4 | 11.11 | 0 | 0 | 4.17 | -75.28 | 8.77 | -78.31 | 0.00 | 0 | 28 | 0.0 |
| 2017 (4) | 0.89 | 1012.5 | 0.15 | 0 | 0.36 | -2.7 | 0 | 0 | 16.85 | 0 | 40.45 | -91.25 | 0.00 | 0 | 28 | 0.0 |
| 2016 (3) | 0.08 | -91.49 | 0 | 0 | 0.37 | 5.71 | 0 | 0 | 0.00 | 0 | 462.50 | 1142.14 | 0.00 | 0 | 28 | 3.7 |
| 2015 (2) | 0.94 | -94.06 | 0 | 0 | 0.35 | -20.45 | 0 | 0 | 0.00 | 0 | 37.23 | 1239.58 | 0.00 | 0 | 27 | 35.0 |
| 2014 (1) | 15.83 | 73.77 | 0.71 | 108.82 | 0.44 | 41.94 | 0 | 0 | 4.49 | 0 | 2.78 | 0 | 0.00 | 0 | 20 | -28.57 |
