玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)15.254.8810.675.56-34.2879.3516.0410.47196.4914.002.41240.635.522.6222.813.052.01231.520.210.00.019.527.73123.8586.491.86-13.9134.52-40.94-38.7565.4857.5956.5712.7439.2311.07
23Q3 (19)14.54-4.28-7.688.4624.9624.9614.5273.2749.5413.67117.6875.035.38141.2667.082.99137.375.880.2110.530.018.1248.7740.4784.91-1.64-11.6958.45-27.44-15.8741.55113.6836.119.15-24.38-18.88
23Q2 (18)15.194.47-18.736.7720.68-40.518.38-34.43-52.226.28-41.96-57.342.23-38.74-63.021.26-34.72-61.930.1911.76-13.6412.18-27.2-41.2486.33-5.39-6.9780.5683.8824.1619.44-65.4-44.6312.10-7.1424.23
23Q1 (17)14.545.52-28.35.6180.97-57.7912.78136.23-21.2110.82163.26-15.933.64112.87-22.881.93109.78-29.30.17-19.05-19.0516.7391.86-15.6891.25-9.1820.6543.81-22.27-46.8356.1934.37206.8913.0313.619.76
22Q4 (16)13.78-12.51-32.023.10-54.21-72.375.41-44.28-69.124.11-47.38-72.141.71-46.89-68.850.92-45.88-71.430.210.0-4.558.72-32.4-58.77100.474.4934.2856.36-18.87-12.041.8236.9916.3311.471.68-4.89
22Q3 (15)15.75-15.73-11.726.77-40.51-34.219.71-44.64-13.847.81-46.94-11.253.22-46.64.891.70-48.64-7.10.21-4.555.012.90-37.77-16.0296.153.6137.5969.477.08-23.5830.53-13.08235.7911.2815.811.44
22Q2 (14)18.69-7.8421.2811.38-14.3752.9617.548.1420.814.7214.3714.736.0327.7539.583.3121.2525.860.224.7610.020.734.494.4992.8022.730.164.88-21.2627.4435.1291.8-28.469.74-10.48-13.96
22Q1 (13)20.280.0528.1113.2918.4562.4716.22-7.4242.0312.87-12.7539.894.72-14.0364.462.73-15.2251.670.21-4.5510.5319.84-6.1932.3575.631.0821.5982.3928.6416.4918.31-49.07-34.7210.88-9.78-3.46
21Q4 (12)20.2713.6217.5811.229.0421.8217.5255.4634.7714.7567.6138.765.4978.8347.983.2275.9640.00.2210.04.7621.1537.730.1574.827.0717.5364.05-29.54-9.7935.95295.4223.9612.068.4521.82
21Q3 (11)17.8415.773.7210.2938.3119.9311.27-22.38-10.638.80-31.41-13.043.07-28.94-8.91.83-30.42-12.020.200.00.015.36-22.58-5.9469.88-2.0311.0390.9178.5734.059.09-81.48-71.7511.12-1.77-4.96
21Q2 (10)15.41-2.65-5.177.44-9.05-4.9814.5227.15-35.6412.8339.46-36.584.3250.52-37.572.6346.11-36.630.205.260.019.8432.35-24.8271.3314.686.4850.91-28.0347.9249.0975.02-24.411.320.440
21Q1 (9)15.83-8.18-2.588.18-11.1840.5511.42-12.15470.789.20-13.45287.762.87-22.64296.581.80-21.74311.760.19-9.525.5614.99-7.751044.2762.20-2.29-10.1570.73-0.38138.428.05-3.28-90.1311.2713.84-4.97
20Q4 (8)17.240.231.119.217.34157.9813.003.09-15.6910.635.04-26.443.7110.09-25.352.3010.58-26.980.215.0-4.5516.25-0.49-15.563.661.144.7671.004.69203.1229.00-9.89-62.579.90-15.380
20Q3 (7)17.205.85-5.028.589.58-3.4912.61-44.1-0.1610.12-49.98-2.133.37-51.36.652.08-49.881.460.200.05.2616.33-38.12-3.7162.94-6.056.3567.8297.05-3.1232.18-50.447.2811.700-3.39
20Q2 (6)16.250.02.787.8334.543.322.56832.4741.8920.23512.8643.996.92573.9772.144.15588.2455.430.2011.115.2626.391914.528.1766.99-3.2420.8334.42118.68-28.1864.94-77.1524.680.00-100.0-100.0
20Q1 (5)16.25-4.69-10.275.8263.03-36.11-3.08-119.97-127.77-4.90-133.91-157.44-1.46-129.38-166.67-0.85-126.98-158.620.18-18.185.881.31-93.19-92.0169.2313.9236.31-184.21-886.44-325.56284.21266.831450.2411.860-13.75
19Q4 (4)17.05-5.850.03.57-59.840.015.4222.090.014.4539.750.04.9757.280.03.1553.660.00.2215.790.019.2313.380.060.772.690.023.42-66.540.077.48158.260.00.00-100.00.0
19Q3 (3)18.1114.550.08.8917.280.012.63-20.570.010.34-26.410.03.16-21.390.02.05-23.220.00.190.00.016.96-17.630.059.186.750.070.0046.090.030.00-42.40.012.1114.460.0
19Q2 (2)15.81-12.70.07.58-16.790.015.9043.370.014.0564.710.04.0283.560.02.6784.140.00.1911.760.020.5925.630.055.449.160.047.92-41.330.052.08184.090.010.58-23.050.0
19Q1 (1)18.110.00.09.110.00.011.090.00.08.530.00.02.190.00.01.450.00.00.170.00.016.390.00.050.790.00.081.670.00.018.330.00.013.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)14.89-12.466.62-21.663.052.3613.139.0511.4117.2716.346.178.774.650.74-11.916.839.6486.49-13.9150.41-28.2149.5966.50.53-1.2311.717.93
2022 (9)17.01-2.638.45-9.912.98-23.0912.04-13.019.73-15.6115.390.468.38-8.620.847.6915.35-14.63100.4734.2870.223.5329.78-7.440.5318.210.85-5.32
2021 (8)17.474.179.3817.843.8811.1813.8418.2911.5322.1415.3231.289.1725.270.782.6317.9816.4574.8217.5367.82-0.2832.180.590.45-10.7711.46-0.17
2020 (7)16.77-2.737.9612.433.49-15.4311.70-15.839.44-21.5911.67-18.457.32-19.650.762.715.44-15.7763.664.7668.0133.3431.99-34.710.51-7.4611.48-8.74
2019 (6)17.24-11.137.08-14.74.123.9513.9021.7212.0429.7414.3124.659.1122.120.74-6.3318.3316.4560.773.1451.01-29.7748.9978.980.55-6.4812.58-1.18
2018 (5)19.407.248.30-3.493.9726.8711.428.879.288.4111.489.237.467.340.790.015.7411.8758.927.8772.63-11.1127.3753.150.59012.732.09
2017 (4)18.09-4.088.60-1.153.13-0.2410.49-19.498.56-22.610.51-18.96.95-19.370.793.9514.07-15.554.62-0.3181.7022.5517.87-46.380.00012.47-3.56
2016 (3)18.86-14.048.70-14.623.139.4913.031.8811.06-3.6612.96-11.178.62-7.010.76-3.816.653.2954.795.6566.67-16.3133.3363.840.00012.937.66
2015 (2)21.94-7.1910.19-7.452.86-14.3712.79-6.0911.48-4.9714.5914.979.2719.150.7927.4216.12-7.7851.86-27.4579.66-1.3220.345.540.00012.01-12.34
2014 (1)23.64011.0103.3417.6713.62012.08012.6907.7800.62-7.4617.484.871.4810.4180.725.6919.28-18.390.00013.7010.13

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