玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)47.831.29-11.822.643.38-26.1122.19-12.12-27.1517.75-12.13-40.163.18-17.4-37.42.58-14.57-38.280.150.07.1424.14-11.02-25.5423.622.5217.22101.4116.90.28-1.41-110.63-25.3515.33-24.376.09
23Q3 (19)47.22-4.95-12.1321.9024.36-5.5625.2519.84-15.0120.2039.79-15.023.8558.44-0.773.0263.243.420.1515.3825.027.1317.29-14.4723.04-29.84-0.5286.754.4511.9313.25-21.81-37.6320.27-10.98-17.03
23Q2 (18)49.68-2.327.7917.61-2.98-27.7421.0711.96-24.3714.45-3.99-29.442.438.97-54.751.853.93-50.530.138.33-27.7823.1310.41-22.2832.846.14-25.5383.05-13.34-5.3216.95306.7838.0122.77-9.6842.49
23Q1 (17)50.86-6.2122.8218.15-40.76-17.7618.82-38.21-24.1415.05-49.26-24.142.23-56.1-55.751.78-57.42-52.910.12-14.29-36.8420.95-35.38-19.7930.9453.55-28.1895.83-5.237.684.17470.83-62.1225.2174.4661.6
22Q4 (16)54.230.9117.3630.6432.13-3.5930.462.52-7.8929.6624.784.185.0830.93-19.624.1843.15-14.690.1416.67-17.6532.422.21-8.4420.15-13.0-17.65101.1230.485.64-1.12-105.29-126.2914.45-40.85100.14
22Q3 (15)53.7416.610.5123.19-4.84-16.1329.716.648.3923.7716.0638.63.88-27.75-16.22.92-21.93-6.710.12-33.33-33.3331.726.599.1523.16-47.48-31.6877.50-11.65-23.1921.2573.042458.7524.4352.8847.52
22Q2 (14)46.0911.312.1424.3710.42-7.7627.8612.297.420.483.23-7.795.376.55-39.183.74-1.06-35.630.18-5.26-30.7729.7613.948.6944.102.37-29.687.72-1.44-13.9212.2811.64746.7815.982.4441.29
22Q1 (13)41.41-10.39-5.9922.07-30.55-5.424.81-24.987.0819.84-30.317.075.04-20.250.23.78-22.8610.530.1911.765.5626.12-26.243.2443.0876.051.5189.00-7.03-11.911.00157.41178.015.60116.07-2.92
21Q4 (12)46.21-4.9821.6431.7814.9414.2333.0720.6522.3928.4766.0132.366.3236.5-49.444.9056.55-37.340.17-5.56-52.7835.4121.8528.6724.47-27.82-53.9795.73-5.13-6.764.27574.36237.367.22-56.4-0.82
21Q3 (11)48.6318.3218.9627.654.66-13.3827.415.67-11.5517.15-22.78-30.824.63-47.57-76.683.13-46.13-72.90.18-30.77-61.729.066.14-7.5133.90-45.88-50.07100.90-0.98-2.01-0.9052.5569.6716.5646.42131.93
21Q2 (10)41.10-6.7-2.5626.4213.24-11.3725.9411.96-10.3722.2119.86-1.688.8375.55-28.445.8169.88-25.890.2644.44-25.7127.388.22-8.6762.6447.6-18.47101.900.87-0.92-1.90-86.0833.1611.31-29.620
21Q1 (9)44.0515.95-7.1823.33-16.144.1523.17-14.25-6.1618.53-13.85-6.185.03-59.76-2.713.42-56.27-9.760.18-50.0-5.2625.30-8.07-5.9542.44-20.1710.38101.02-1.611.9-1.0267.2-110.516.07120.740
20Q4 (8)37.99-7.07-16.7327.82-12.84-8.0627.02-12.81-5.4321.51-13.23-4.7812.50-37.0374.097.82-32.2946.990.36-23.456.5227.52-12.41-9.3553.16-21.753.11102.67-0.29-3.37-3.11-4.7450.227.281.960
20Q3 (7)40.88-3.08-4.6931.927.0847.0330.997.0839.0324.799.7437.9519.8560.86251.9511.5547.32203.950.4734.29123.8131.424.828.5667.89-11.6486.0102.970.134.48-2.97-4.55-202.487.140-57.4
20Q2 (6)42.18-11.13-6.4329.8133.0814.4828.9417.214.6322.5914.388.5512.34138.6853.677.84106.8643.850.3584.2134.6229.9811.451.9776.8399.8223.36102.8413.929.07-2.84-129.22-149.720.000-100.0
20Q1 (5)47.464.03-0.9222.40-25.970.3124.69-13.586.2819.75-12.576.815.17-27.993.613.79-28.760.530.19-17.39-5.026.90-11.45.2438.4510.7415.8190.28-15.03-5.139.72255.56201.390.000-100.0
19Q4 (4)45.626.370.030.2639.380.028.5728.170.022.5925.710.07.1827.30.05.3240.00.00.239.520.030.3624.220.034.72-4.880.0106.257.810.0-6.25-315.620.00.00-100.00.0
19Q3 (3)42.89-4.860.021.71-16.630.022.29-19.410.017.97-13.650.05.64-29.760.03.80-30.280.00.21-19.230.024.44-16.870.036.50-41.390.098.554.520.02.90-49.280.016.7622.070.0
19Q2 (2)45.08-5.890.026.0416.610.027.6619.070.020.8112.550.08.0360.920.05.4544.560.00.2630.00.029.4015.020.062.2887.590.094.29-0.920.05.7177.140.013.73-27.470.0
19Q1 (1)47.900.00.022.330.00.023.230.00.018.490.00.04.990.00.03.770.00.00.200.00.025.560.00.033.200.00.095.160.00.03.230.00.018.930.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.751.6720.28-18.261.615.1922.05-20.9117.07-25.4611.30-38.859.29-38.60.54-18.1824.05-19.0823.6217.2291.923.248.08-26.350.18-5.2420.5819.72
2022 (9)47.957.7324.81-8.181.531.5127.883.1822.906.8618.48-23.9215.13-13.990.66-19.5129.723.2320.15-17.6589.03-10.9710.9700.1928.7917.1934.09
2021 (8)44.518.5927.02-7.371.51171.7127.02-5.6621.43-5.824.29-48.3917.59-45.680.82-42.2528.79-2.0424.47-53.97100.00-1.770.0000.15-31.612.8241.81
2020 (7)40.99-9.4529.1715.160.55-62.2328.6411.4422.7513.1347.0685.9332.3870.061.4251.0629.396.5253.1653.11101.813.36-1.8100.2109.04-36.34
2019 (6)45.27-5.4925.33-3.871.47321.0425.70-8.7720.11-9.7425.31-11.919.04-10.820.94-2.0827.59-3.834.7210.1998.505.351.50-76.910.00014.20-9.03
2018 (5)47.90-1.0926.353.580.35-21.4528.1721.5822.2821.2228.7337.0121.3541.390.9617.0728.6820.7631.51-17.5893.50-14.676.5000.00015.61-5.96
2017 (4)48.436.4625.44-5.670.4419.6423.17-15.2818.38-18.620.97-38.4715.10-37.890.82-24.0723.75-14.3838.23-3.12109.5711.08-9.5700.00016.6021.52
2016 (3)45.4911.1426.9712.280.3726.927.359.9722.588.3534.08-1.6524.312.11.08-5.2627.749.4739.46-3.998.641.841.36-61.580.00013.6610.79
2015 (2)40.9312.2924.0229.560.29-21.7324.8718.2620.8419.4334.6534.0423.8132.571.1410.6825.3417.6441.06-19.096.869.863.53-70.180.00012.33-4.93
2014 (1)36.45018.5400.37-37.821.03017.45025.85017.9601.033.021.5425.8250.6939.0388.17-4.8511.8361.240.00012.975.45

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