- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.19 | -2.74 | 8.87 | 0.12 | -25.0 | 20.0 | 0.3 | 25.0 | -6.25 | 0.38 | -17.39 | 31.03 | 3.76 | -22.88 | 10.22 | 9.40 | 28.53 | -13.89 | 11.91 | -15.06 | 20.35 | 145 | 0.0 | 0.0 |
| 23Q3 (19) | 3.28 | 16.73 | 22.39 | 0.16 | -15.79 | 14.29 | 0.24 | 4.35 | 0.0 | 0.46 | 4.55 | 4.55 | 4.88 | -27.86 | -6.62 | 7.32 | -10.6 | -18.29 | 14.02 | -10.44 | -14.58 | 145 | 0.0 | 2.84 |
| 23Q2 (18) | 2.81 | 11.07 | -31.46 | 0.19 | 26.67 | 26.67 | 0.23 | -4.17 | -23.33 | 0.44 | 0.0 | 2.33 | 6.76 | 14.05 | 84.82 | 8.19 | -13.72 | 11.86 | 15.66 | -9.96 | 49.3 | 145 | 0.0 | 2.84 |
| 23Q1 (17) | 2.53 | -13.65 | -37.06 | 0.15 | 50.0 | 25.0 | 0.24 | -25.0 | -7.69 | 0.44 | 51.72 | 4.76 | 5.93 | 73.72 | 98.62 | 9.49 | -13.14 | 46.67 | 17.39 | 75.71 | 66.46 | 145 | 0.0 | 2.84 |
| 22Q4 (16) | 2.93 | 9.33 | -17.0 | 0.1 | -28.57 | 233.33 | 0.32 | 33.33 | 28.0 | 0.29 | -34.09 | 38.1 | 3.41 | -34.67 | 301.59 | 10.92 | 21.96 | 54.21 | 9.90 | -39.71 | 66.37 | 145 | 2.84 | 2.84 |
| 22Q3 (15) | 2.68 | -34.63 | -33.99 | 0.14 | -6.67 | 16.67 | 0.24 | -20.0 | -14.29 | 0.44 | 2.33 | -4.35 | 5.22 | 42.79 | 76.74 | 8.96 | 22.39 | 29.85 | 16.42 | 56.54 | 44.91 | 141 | 0.0 | 5.22 |
| 22Q2 (14) | 4.1 | 1.99 | -32.79 | 0.15 | 25.0 | 25.0 | 0.3 | 15.38 | -3.23 | 0.43 | 2.38 | -8.51 | 3.66 | 22.56 | 85.98 | 7.32 | 13.13 | 43.98 | 10.49 | 0.38 | 36.12 | 141 | 0.0 | 5.22 |
| 22Q1 (13) | 4.02 | 13.88 | -4.96 | 0.12 | 300.0 | -7.69 | 0.26 | 4.0 | -10.34 | 0.42 | 100.0 | -6.67 | 2.99 | 251.24 | -2.87 | 6.47 | -8.68 | -5.66 | 10.45 | 75.62 | -1.79 | 141 | 0.0 | 5.22 |
| 21Q4 (12) | 3.53 | -13.05 | -57.57 | 0.03 | -75.0 | -78.57 | 0.25 | -10.71 | -21.88 | 0.21 | -54.35 | -46.15 | 0.85 | -71.25 | -49.49 | 7.08 | 2.69 | 84.14 | 5.95 | -47.49 | 26.91 | 141 | 5.22 | 5.22 |
| 21Q3 (11) | 4.06 | -33.44 | -58.44 | 0.12 | 0.0 | -20.0 | 0.28 | -9.68 | -15.15 | 0.46 | -2.13 | 15.0 | 2.96 | 50.25 | 92.51 | 6.90 | 35.71 | 104.18 | 11.33 | 47.05 | 176.74 | 134 | 0.0 | 5.51 |
| 21Q2 (10) | 6.1 | 44.21 | 0.49 | 0.12 | -7.69 | 20.0 | 0.31 | 6.9 | 14.81 | 0.47 | 4.44 | 23.68 | 1.97 | -35.99 | 19.41 | 5.08 | -25.87 | 14.25 | 7.70 | -27.57 | 23.08 | 134 | 0.0 | 5.51 |
| 21Q1 (9) | 4.23 | -49.16 | 45.86 | 0.13 | -7.14 | 0.0 | 0.29 | -9.38 | 26.09 | 0.45 | 15.38 | 21.62 | 3.07 | 82.64 | -31.44 | 6.86 | 78.25 | -13.56 | 10.64 | 126.95 | -16.62 | 134 | 0.0 | 5.51 |
| 20Q4 (8) | 8.32 | -14.84 | 147.62 | 0.14 | -6.67 | 133.33 | 0.32 | -3.03 | 52.38 | 0.39 | -2.5 | 69.57 | 1.68 | 9.6 | -5.77 | 3.85 | 13.87 | -38.46 | 4.69 | 14.49 | -31.52 | 134 | 5.51 | 8.94 |
| 20Q3 (7) | 9.77 | 60.96 | 214.15 | 0.15 | 50.0 | 36.36 | 0.33 | 22.22 | 65.0 | 0.4 | 5.26 | 8.11 | 1.54 | -6.81 | -56.59 | 3.38 | -24.06 | -47.48 | 4.09 | -34.6 | -65.59 | 127 | 0.0 | 3.25 |
| 20Q2 (6) | 6.07 | 109.31 | 59.32 | 0.1 | -23.08 | -37.5 | 0.27 | 17.39 | 22.73 | 0.38 | 2.7 | 8.57 | 1.65 | -63.25 | -60.77 | 4.45 | -43.92 | -22.97 | 6.26 | -50.93 | -31.85 | 127 | 0.0 | 3.25 |
| 20Q1 (5) | 2.9 | -13.69 | 9.02 | 0.13 | 116.67 | 0.0 | 0.23 | 9.52 | 9.52 | 0.37 | 60.87 | 8.82 | 4.48 | 151.03 | -8.28 | 7.93 | 26.9 | 0.46 | 12.76 | 86.39 | -0.18 | 127 | 3.25 | 3.25 |
| 19Q4 (4) | 3.36 | 8.04 | 0.0 | 0.06 | -45.45 | 0.0 | 0.21 | 5.0 | 0.0 | 0.23 | -37.84 | 0.0 | 1.79 | -49.51 | 0.0 | 6.25 | -2.81 | 0.0 | 6.85 | -42.46 | 0.0 | 123 | 0.0 | 0.0 |
| 19Q3 (3) | 3.11 | -18.37 | 0.0 | 0.11 | -31.25 | 0.0 | 0.2 | -9.09 | 0.0 | 0.37 | 5.71 | 0.0 | 3.54 | -15.78 | 0.0 | 6.43 | 11.37 | 0.0 | 11.90 | 29.51 | 0.0 | 123 | 0.0 | 0.0 |
| 19Q2 (2) | 3.81 | 43.23 | 0.0 | 0.16 | 23.08 | 0.0 | 0.22 | 4.76 | 0.0 | 0.35 | 2.94 | 0.0 | 4.20 | -14.07 | 0.0 | 5.77 | -26.86 | 0.0 | 9.19 | -28.13 | 0.0 | 123 | 0.0 | 0.0 |
| 19Q1 (1) | 2.66 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 4.89 | 0.0 | 0.0 | 7.89 | 0.0 | 0.0 | 12.78 | 0.0 | 0.0 | 123 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.81 | -13.98 | 0.61 | 19.61 | 1.02 | -8.11 | 1.72 | 8.86 | 5.17 | 39.05 | 8.64 | 6.83 | 14.56 | 26.56 | 145 | 0.0 |
| 2022 (9) | 13.73 | -23.38 | 0.51 | 27.5 | 1.11 | -0.89 | 1.58 | -0.63 | 3.71 | 66.41 | 8.08 | 29.35 | 11.51 | 29.7 | 145 | 2.84 |
| 2021 (8) | 17.92 | -33.75 | 0.4 | -23.08 | 1.12 | -1.75 | 1.59 | 3.92 | 2.23 | 16.11 | 6.25 | 48.3 | 8.87 | 56.87 | 141 | 5.22 |
| 2020 (7) | 27.05 | 109.04 | 0.52 | 13.04 | 1.14 | 35.71 | 1.53 | 18.6 | 1.92 | -45.92 | 4.21 | -35.08 | 5.66 | -43.26 | 134 | 5.51 |
| 2019 (6) | 12.94 | 12.82 | 0.46 | -14.81 | 0.84 | 3.7 | 1.29 | 15.18 | 3.55 | -24.49 | 6.49 | -8.08 | 9.97 | 2.09 | 127 | 10.43 |
| 2018 (5) | 11.47 | 27.3 | 0.54 | 20.0 | 0.81 | 20.9 | 1.12 | 16.67 | 4.71 | -5.74 | 7.06 | -5.03 | 9.76 | -8.36 | 115 | 6.48 |
| 2017 (4) | 9.01 | -16.42 | 0.45 | 2.27 | 0.67 | -9.46 | 0.96 | 15.66 | 4.99 | 22.36 | 7.44 | 8.33 | 10.65 | 38.38 | 108 | 3.85 |
| 2016 (3) | 10.78 | 5.07 | 0.44 | 25.71 | 0.74 | 13.85 | 0.83 | 12.16 | 4.08 | 19.65 | 6.86 | 8.35 | 7.70 | 6.75 | 104 | 16.85 |
| 2015 (2) | 10.26 | 27.77 | 0.35 | 16.67 | 0.65 | 20.37 | 0.74 | 21.31 | 3.41 | -8.69 | 6.34 | -5.79 | 7.21 | -5.06 | 89 | 17.11 |
| 2014 (1) | 8.03 | 20.57 | 0.3 | 0.0 | 0.54 | 25.58 | 0.61 | 22.0 | 3.74 | 0 | 6.72 | 0 | 7.60 | 0 | 76 | 4.11 |
