玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.59-22.11-22.15-5.73-200.17-193.02-6.85-169.47-353.7-10.10-250.07-687.21-1.58-231.67-459.09-1.23-232.26-484.380.12-14.29-33.33-0.61-103.92-109.3429.8311.14-33.5886.3652.16-63.3618.18-55.15113.433.5720.4133.48
23Q3 (19)21.3093.999.465.72175.86-20.899.8656.26-47.666.7337.07-44.471.2053.85-64.910.9352.46-61.250.1416.67-30.015.5529.05-29.8926.84-10.23-35.2856.76147.6847.340.54-81.49-34.0527.883.9121.59
23Q2 (18)10.98-15.73-43.11-7.54-928.57-185.886.3115675.0-68.294.9124650.0-65.20.780-79.580.612950.0-76.260.12-7.69-33.3312.05126.08-48.8329.90-18.15-34.94-119.050-368.49219.050293.5426.838.4912.12
23Q1 (17)13.03-38.8587.210.91-85.23125.560.04-98.52-98.84-0.02-101.16-100.830.00-100.0-100.00.02-93.75-94.590.13-27.78-7.145.33-18.38-36.0136.53-18.66-33.110.00-100.0100.00.00100.0-100.024.73-1.67-3.44
22Q4 (16)21.319.51158.936.16-14.8165.62.70-85.67118.71.72-85.81114.040.44-87.13116.240.32-86.67119.630.18-10.028.576.53-70.56169.5444.918.3-31.53235.71511.73265.36-135.71-320.79-482.4725.159.68-26.2
22Q3 (15)19.460.8373.917.23-17.65298.6318.84-5.33824.6212.12-14.1643.53.42-10.47757.692.40-6.61900.00.2011.1133.3322.18-5.82816.5341.47-9.77-31.7338.53-13.1-72.861.4710.43247.5222.93-4.18-18.63
22Q2 (14)19.30177.3111.868.78346.63273.8619.90478.49323.3414.11483.06286.153.82620.75338.752.57594.59347.120.1828.5728.5723.55182.71752.3545.96-15.84-15.0144.34141.38-21.8855.66-73.1328.7123.93-6.56-20.45
22Q1 (13)6.96-15.43-19.82-3.5662.0931.933.44123.82345.712.42119.76234.440.53119.56260.610.37122.7276.190.140.07.698.33188.7145.8854.61-16.7421.52-107.14-266.07-128.2207.14483.77173.9825.61-24.85-9.66
21Q4 (12)8.23-26.45117.15-9.39-157.9746.19-14.44-455.3844.31-12.25-449.3330.75-2.71-421.159.67-1.63-443.3324.540.14-6.6716.67-9.39-488.0252.6565.597.9855.3964.52-54.46-4.8135.48185.1610.1234.0820.940.47
21Q3 (11)11.1922.83-45.63-3.6427.92-154.25-2.6070.82-157.91-2.2370.58-152.84-0.5267.5-164.2-0.3071.15-148.390.157.140.02.42167.04-74.3960.7412.3279.44141.67149.6-5.56-41.67-196.3516.6728.18-6.322.88
21Q2 (10)9.114.95-56.91-5.053.44-150.3-8.91-536.43-152.54-7.58-321.11-172.61-1.60-384.85-164.78-1.04-395.24-153.610.147.69-26.32-3.61-163.22-118.1254.0820.3482.756.76-85.06-3.8643.24115.445.5630.086.10
21Q1 (9)8.68129.0239.55-5.2370.0347.7-1.4094.692.2-1.8089.8289.39-0.3389.086.25-0.2190.2888.950.138.3318.185.71128.79150.8944.946.4781.5380.00460.66594.48-280.00-968.97-745.2228.35-16.420
20Q4 (8)3.79-81.58-72.52-17.45-360.06-293.91-25.93-677.51-323.69-17.69-519.19-287.94-3.00-470.37-275.0-2.16-448.39-242.860.12-20.0-14.29-19.83-309.84-2348.1542.2124.749.4767.78-54.81-2.5732.22164.4423.5233.9223.848.03
20Q3 (7)20.58-2.6516.146.71-33.1765.274.49-73.53-23.254.22-59.584.710.81-67.216.580.62-68.043.330.15-21.050.09.45-52.56-6.933.8514.3638.62150.00154.08125.0-50.00-222.06-271.4327.39010.71
20Q2 (6)21.14239.87162.2810.04200.4185.2316.96194.43417.610.44161.56232.322.47202.92324.551.94202.11320.450.1972.7372.7319.92277.541975.029.6019.55-2.8259.047.89-72.8840.96-5.61134.820.000-100.0
20Q1 (5)6.22-54.89-62.6-10.00-125.73-749.35-17.96-193.46-1273.86-16.96-271.93-1848.45-2.40-200.0-1946.15-1.90-201.59-1827.270.11-21.430.0-11.22-1285.19-292.4524.76-12.3220.954.72-21.34-45.2843.4066.3500.00-100.0-100.0
19Q4 (4)13.79-22.180.0-4.43-209.110.0-6.12-204.620.0-4.56-213.150.0-0.80-205.260.0-0.63-205.00.00.14-6.670.0-0.81-107.980.028.2415.640.069.574.350.026.09-10.560.031.4026.920.0
19Q3 (3)17.72119.850.04.06134.470.05.85209.550.04.03151.080.00.76169.090.00.60168.180.00.1536.360.010.15957.290.024.42-19.830.066.67-69.370.029.17124.790.024.74-28.580.0
19Q2 (2)8.06-51.530.0-11.78-864.940.0-5.34-449.020.0-7.89-913.40.0-1.10-946.150.0-0.88-900.00.00.110.00.00.96-83.530.030.4648.730.0217.65117.650.0-117.6500.034.6418.470.0
19Q1 (1)16.630.00.01.540.00.01.530.00.00.970.00.00.130.00.00.110.00.00.110.00.05.830.00.020.480.00.0100.000.00.0-0.000.00.029.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.56-10.37-1.3604.9738.942.51-78.730.58-92.720.39-95.270.33-93.90.49-26.878.31-46.9729.83-33.58-54.290154.29174.790.9717.8328.1215.67
2022 (9)17.3685.475.1603.58-30.7611.8007.9708.2405.4100.6719.6415.67044.91-31.5343.85-47.5656.15242.80.8223.224.31-19.5
2021 (8)9.36-34.04-5.8205.1711.45-6.940-6.040-5.160-3.2500.561.82-1.38065.5955.3983.62150.8616.38-75.430.67-24.2230.205.82
2020 (7)14.19-0.7-0.9304.64-3.37-2.760-2.840-2.120-1.5500.5510.02.16-49.7742.2149.4733.33-88.5466.6700.88-8.8928.54-4.07
2019 (6)14.29-28.34-2.3004.8072.03-0.800-1.600-1.020-0.8000.50-19.354.30-70.5728.2410.44290.91332.27-190.9100.9721.3229.7524.22
2018 (5)19.9415.267.7554.692.79-5.8811.52585.717.23469.295.90534.414.53452.440.6210.7114.61177.7625.57-35.1367.30-77.332.7000.80023.951.05
2017 (4)17.30-24.265.01-55.192.9614.821.68-86.971.27-87.680.93-88.080.82-87.090.56-8.25.26-67.0239.4278.45296.43242.03-196.4300.00023.702.24
2016 (3)22.8416.6511.1839.232.58-18.2412.8980.5310.31109.987.80128.746.35134.320.6110.9115.9547.1422.09-8.0786.67-23.3313.3300.00023.1830.81
2015 (2)19.58-2.838.03-9.983.168.487.14-44.224.91-53.593.41-59.212.71-59.060.55-12.710.84-35.3624.03-12.68113.0462.37-13.0400.00017.729.52
2014 (1)20.1508.9202.91-4.7712.80010.5808.3606.6200.6312.516.77-6.3127.5210.2169.62-7.4430.3824.770.00016.180.12

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