玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q3 (20)17.7921.634.165.4920.6646.015.1720.2348.144.2024.6345.836.1711.988.441.6616.0825.760.37-2.63-11.97.0512.6240.72288.63-7.95-21.61106.190.52-1.53-6.19-9.7621.0410.8929.3333.95
23Q2 (19)14.636.8711.04.558.8522.644.3010.2619.443.374.3315.025.514.166.171.4310.020.170.385.560.06.268.8717.67313.56-9.68-13.52105.64-1.462.27-5.6421.71-81.418.42-1.522.31
23Q1 (18)13.69-1.085.714.18-2.5641.223.90-3.4729.573.23-3.026.675.29-16.1634.951.30-12.1638.30.36-12.22.865.753.0516.87347.17-1.3-5.59107.200.828.92-7.20-13.84-557.288.556.21-6.35
22Q4 (17)13.844.3711.254.2914.125.814.0415.7622.053.3315.6318.096.3110.935.71.4812.1230.970.41-2.387.895.5811.388.56351.73-4.4710.88106.33-1.43.25-6.3319.28-112.648.05-0.98-8.31
22Q3 (16)13.260.611.073.761.3579.053.49-3.0660.092.88-1.7174.555.699.63147.391.3210.92120.00.4210.5327.275.01-5.8317.88368.201.554.61107.844.411.52-7.84-152.17-337.078.13-1.22-16.62
22Q2 (15)13.181.781.853.7125.3490.263.6019.6105.712.9314.976.515.1932.4151.941.1926.6108.770.388.5718.755.328.1333.67362.58-1.423.05103.294.94-7.3-3.11-297.3571.378.23-9.86-15.24
22Q1 (14)12.954.1-2.562.96-13.262.643.01-9.0668.162.55-9.5774.663.92-15.7120.220.94-16.8188.00.35-7.8912.94.92-4.2821.18367.7315.9229.298.43-4.42-2.711.57152.94190.299.133.99-17.38
21Q4 (13)12.44-5.18-16.843.4162.38-5.013.3151.83-0.92.8270.912.554.65102.1720.471.1388.338.650.3815.155.565.1420.94-4.46317.23-9.877.14102.976.5-4.34-2.97-189.9961.118.78-9.95-12.9
21Q3 (12)13.121.39-17.692.107.69-44.882.1824.57-41.241.65-0.6-44.262.3011.65-41.620.605.26-44.440.333.13-5.714.256.78-28.93351.9619.4526.1196.69-13.22-5.723.31130.45228.939.750.41-14.92
21Q2 (11)12.94-2.63-12.741.957.14-37.11.75-2.23-46.151.6613.7-36.642.0615.73-38.690.5714.0-43.560.323.23-13.513.98-1.97-21.96294.663.525.6111.4310.1516.86-10.86-522.48-333.439.71-12.130
21Q1 (10)13.29-11.16-7.261.82-49.314.471.79-46.4116.991.46-46.9113.181.78-53.8954.780.50-51.9221.950.31-13.8914.814.06-24.54-1.46284.63-3.8726.5101.16-6.03-2.58-1.7477.254.6511.059.62-8.07
20Q4 (9)14.96-6.151.363.59-5.7740.783.34-9.97-26.752.75-7.09-25.473.86-2.03-17.71.04-3.7-27.270.362.86-2.75.38-10.03-16.98296.096.0922.84107.654.9692.36-7.65-198.3-117.3710.08-12.04-9.76
20Q3 (8)15.947.488.513.8122.910.763.7114.15-5.122.9612.98-7.793.9417.26-2.961.086.93-16.280.35-5.41-5.415.9817.25-0.83279.100.0212.74102.567.5716.7-2.56-155.13-121.1711.46013.13
20Q2 (7)14.833.49-15.643.1094.97-7.463.25112.420.312.62103.1-1.873.36192.1736.591.01146.3417.440.3737.0427.595.1023.79-15.28279.0424.0121.3295.35-8.18-8.044.65220.93226.160.00-100.0-100.0
20Q1 (6)14.33-2.91-19.941.59-37.65-50.161.53-66.45-63.311.29-65.04-60.671.15-75.48-60.620.41-71.33-59.00.27-27.03-3.574.12-36.42-42.05225.01-6.6512.07103.8585.5635.45-3.85-108.73-116.2312.027.61-8.52
19Q4 (5)14.760.485.52.55-25.87-27.144.5616.6227.373.6914.9517.144.6915.526.111.4310.854.380.370.0-9.766.487.4622.26241.03-2.633.2955.96-36.32-42.744.04263.561793.5811.1710.276.79
19Q3 (4)14.69-16.440.03.442.690.03.9120.680.03.2120.220.04.0665.040.01.2950.00.00.3727.590.06.030.170.0247.557.630.087.89-15.240.012.11428.560.010.13-25.950.0
19Q2 (3)17.58-1.790.03.355.020.03.24-22.30.02.67-18.60.02.46-15.750.00.86-14.00.00.293.570.06.02-15.330.0230.0114.560.0103.6935.240.0-3.69-115.550.013.684.110.0
19Q1 (2)17.9027.950.03.19-8.860.04.1716.480.03.284.130.02.92-33.940.01.00-27.010.00.28-31.710.07.1134.150.0200.78-13.960.076.67-21.510.023.70919.260.013.1425.620.0
18Q4 (1)13.990.00.03.500.00.03.580.00.03.150.00.04.420.00.01.370.00.00.410.00.05.300.00.0233.360.00.097.670.00.02.330.00.010.460.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2022 (10)13.353.413.7455.831.11-28.743.5852.992.9651.0221.1595.835.2182.811.6421.485.2318.59351.7310.88104.722.04-4.6801.08-13.478.33-14.48
2021 (9)12.91-14.332.40-23.571.56-7.352.34-23.781.96-21.610.80-7.692.85-15.431.356.34.41-15.68317.237.14102.630.28-2.6301.25-9.419.74-10.64
2020 (8)15.07-5.643.141.291.68-4.353.07-23.632.50-23.0811.70-16.963.37-24.941.27-0.785.23-18.03296.0922.84102.3432.52-2.3401.385.9410.90-7.63
2019 (7)15.9719.093.1014.811.7619.294.0230.13.2527.9514.0918.24.4919.11.28-7.916.3826.34241.033.2977.23-11.6122.7780.411.30-15.2111.808.36
2018 (6)13.412.922.70-31.991.4721.813.09-24.632.54-23.9511.92-32.543.77-31.581.39-12.585.05-11.09233.36-3.8687.38-9.7712.62308.01.54010.8934.94
2017 (5)13.03-10.943.97-17.811.212.084.10-16.53.34-15.8717.67-13.215.51-15.751.590.05.68-13.02242.748.7596.84-1.413.0974.30.0008.07-7.13
2016 (4)14.632.744.831.681.19-4.384.918.633.977.320.362.06.54-2.531.59-8.096.536.35223.21-0.6798.23-6.611.7700.0008.69-1.7
2015 (3)14.24-9.644.75-6.681.24-17.394.52-11.893.70-9.5419.9613.416.713.551.7316.896.14-15.08224.7214.13105.185.98-5.1200.0008.84-10.53
2014 (2)15.76-2.055.0911.381.50-6.155.13-4.474.09-7.6717.60-11.026.48-4.281.482.077.23-5.24196.897.4299.2416.540.76-94.90.0009.88-5.45
2013 (1)16.0904.5701.6018.945.3704.43019.7806.7701.45-5.847.6310.26183.29-23.3185.16-22.9414.8400.00010.4514.71

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