- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.79 | -0.81 | 12.92 | 5.17 | 4.23 | 19.12 | 0.15 | -50.0 | -44.44 | 0 | 0 | 0 | 52.81 | 5.09 | 5.5 | 1.53 | -49.59 | -50.8 | 0.00 | 0 | 0 | 1348 | 0.0 | 0.0 |
| 23Q3 (19) | 9.87 | 6.7 | 10.16 | 4.96 | 5.31 | 9.98 | 0.3 | 15.38 | 25.0 | 0 | 0 | 0 | 50.25 | -1.31 | -0.16 | 3.04 | 8.14 | 13.48 | 0.00 | 0 | 0 | 1348 | 0.0 | 3.22 |
| 23Q2 (18) | 9.25 | -4.84 | 29.37 | 4.71 | -0.42 | 14.04 | 0.26 | 0.0 | 36.84 | 0 | 0 | 0 | 50.92 | 4.64 | -11.85 | 2.81 | 5.08 | 5.78 | 0.00 | 0 | 0 | 1348 | 0.0 | 3.22 |
| 23Q1 (17) | 9.72 | 12.11 | 18.54 | 4.73 | 8.99 | 9.49 | 0.26 | -3.7 | 8.33 | 0 | 0 | 0 | 48.66 | -2.79 | -7.63 | 2.67 | -14.11 | -8.61 | 0.00 | 0 | 0 | 1348 | 0.0 | 3.22 |
| 22Q4 (16) | 8.67 | -3.24 | -0.91 | 4.34 | -3.77 | 7.16 | 0.27 | 12.5 | 8.0 | 0 | 0 | 0 | 50.06 | -0.55 | 8.15 | 3.11 | 16.26 | 9.0 | 0.00 | 0 | 0 | 1348 | 3.22 | 3.22 |
| 22Q3 (15) | 8.96 | 25.31 | 35.76 | 4.51 | 9.2 | 18.68 | 0.24 | 26.32 | 4.35 | 0 | 0 | 0 | 50.33 | -12.86 | -12.58 | 2.68 | 0.8 | -23.14 | 0.00 | 0 | 0 | 1306 | 0.0 | 0.15 |
| 22Q2 (14) | 7.15 | -12.8 | 20.57 | 4.13 | -4.4 | 7.27 | 0.19 | -20.83 | -5.0 | 0 | 0 | 0 | 57.76 | 9.64 | -11.03 | 2.66 | -9.21 | -21.21 | 0.00 | 0 | 0 | 1306 | 0.0 | 0.15 |
| 22Q1 (13) | 8.2 | -6.29 | 4.46 | 4.32 | 6.67 | 3.85 | 0.24 | -4.0 | -4.0 | 0 | 0 | 0 | 52.68 | 13.82 | -0.59 | 2.93 | 2.44 | -8.1 | 0.00 | 0 | 0 | 1306 | 0.0 | 0.15 |
| 21Q4 (12) | 8.75 | 32.58 | 12.61 | 4.05 | 6.58 | 5.19 | 0.25 | 8.7 | -24.24 | 0 | 0 | 0 | 46.29 | -19.61 | -6.59 | 2.86 | -18.01 | -32.73 | 0.00 | 0 | 0 | 1306 | 0.15 | 0.15 |
| 21Q3 (11) | 6.6 | 11.3 | -21.43 | 3.8 | -1.3 | -9.31 | 0.23 | 15.0 | -23.33 | 0 | 0 | 0 | 57.58 | -11.32 | 15.43 | 3.48 | 3.33 | -2.42 | 0.00 | 0 | 0 | 1304 | 0.0 | 0.69 |
| 21Q2 (10) | 5.93 | -24.46 | -10.56 | 3.85 | -7.45 | -1.28 | 0.2 | -20.0 | -16.67 | 0 | 0 | 0 | 64.92 | 22.51 | 10.37 | 3.37 | 5.9 | -6.83 | 0.00 | 0 | 0 | 1304 | 0.0 | 0.69 |
| 21Q1 (9) | 7.85 | 1.03 | 0.26 | 4.16 | 8.05 | 2.72 | 0.25 | -24.24 | 8.7 | 0 | 0 | 0 | 52.99 | 6.95 | 2.45 | 3.18 | -25.01 | 8.42 | 0.00 | 0 | 0 | 1304 | 0.0 | 1.8 |
| 20Q4 (8) | 7.77 | -7.5 | -3.6 | 3.85 | -8.11 | -2.28 | 0.33 | 10.0 | 13.79 | 0 | 0 | 0 | 49.55 | -0.66 | 1.36 | 4.25 | 18.92 | 18.04 | 0.00 | 0 | 0 | 1304 | 0.69 | 1.8 |
| 20Q3 (7) | 8.4 | 26.7 | 0.96 | 4.19 | 7.44 | 1.7 | 0.3 | 25.0 | 25.0 | 0 | 0 | 0 | 49.88 | -15.2 | 0.73 | 3.57 | -1.34 | 23.81 | 0.00 | 0 | 0 | 1295 | 0.0 | 1.09 |
| 20Q2 (6) | 6.63 | -15.33 | -14.56 | 3.9 | -3.7 | -3.7 | 0.24 | 4.35 | 4.35 | 0 | 0 | 0 | 58.82 | 13.73 | 12.71 | 3.62 | 23.23 | 22.13 | 0.00 | 0 | 0 | 1295 | 1.09 | 1.09 |
| 20Q1 (5) | 7.83 | -2.85 | -2.49 | 4.05 | 2.79 | 1.5 | 0.23 | -20.69 | 0.0 | 0 | 0 | 0 | 51.72 | 5.81 | 4.1 | 2.94 | -18.36 | 2.55 | 0.00 | 0 | 0 | 1281 | 0.0 | 0.0 |
| 19Q4 (4) | 8.06 | -3.12 | 0.0 | 3.94 | -4.37 | 0.0 | 0.29 | 20.83 | 0.0 | 0 | 0 | 0.0 | 48.88 | -1.28 | 0.0 | 3.60 | 24.73 | 0.0 | 0.00 | 0 | 0.0 | 1281 | 0.0 | 0.0 |
| 19Q3 (3) | 8.32 | 7.22 | 0.0 | 4.12 | 1.73 | 0.0 | 0.24 | 4.35 | 0.0 | 0 | 0 | 0.0 | 49.52 | -5.12 | 0.0 | 2.88 | -2.68 | 0.0 | 0.00 | 0 | 0.0 | 1281 | 0.0 | 0.0 |
| 19Q2 (2) | 7.76 | -3.36 | 0.0 | 4.05 | 1.5 | 0.0 | 0.23 | 0.0 | 0.0 | 0 | 0 | 0.0 | 52.19 | 5.04 | 0.0 | 2.96 | 3.48 | 0.0 | 0.00 | 0 | 0.0 | 1281 | 0.0 | 0.0 |
| 19Q1 (1) | 8.03 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 49.69 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1281 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.64 | 17.16 | 19.57 | 13.12 | 0.97 | 3.19 | 0 | 0 | 50.65 | -3.45 | 2.51 | -11.92 | 0.00 | 0 | 1348 | 0.0 |
| 2022 (9) | 32.98 | 13.22 | 17.3 | 9.08 | 0.94 | 1.08 | 0 | 0 | 52.46 | -3.65 | 2.85 | -10.72 | 0.00 | 0 | 1348 | 3.22 |
| 2021 (8) | 29.13 | -4.87 | 15.86 | -0.75 | 0.93 | -15.45 | 0 | 0 | 54.45 | 4.33 | 3.19 | -11.13 | 0.00 | 0 | 1306 | 0.15 |
| 2020 (7) | 30.62 | -4.79 | 15.98 | -0.75 | 1.1 | 11.11 | 0 | 0 | 52.19 | 4.25 | 3.59 | 16.7 | 0.00 | 0 | 1304 | 0.69 |
| 2019 (6) | 32.16 | 4.89 | 16.1 | 6.55 | 0.99 | 8.79 | 0 | 0 | 50.06 | 1.58 | 3.08 | 3.72 | 0.00 | 0 | 1295 | 1.09 |
| 2018 (5) | 30.66 | 7.5 | 15.11 | 7.01 | 0.91 | 9.64 | 0 | 0 | 49.28 | -0.46 | 2.97 | 1.99 | 0.00 | 0 | 1281 | 1.75 |
| 2017 (4) | 28.52 | 5.98 | 14.12 | 2.69 | 0.83 | 6.41 | 0 | 0 | 49.51 | -3.11 | 2.91 | 0.4 | 0.00 | 0 | 1259 | 5.53 |
| 2016 (3) | 26.91 | 5.9 | 13.75 | 3.54 | 0.78 | 27.87 | 0 | 0 | 51.10 | -2.23 | 2.90 | 20.74 | 0.00 | 0 | 1193 | 8.65 |
| 2015 (2) | 25.41 | 5.88 | 13.28 | 6.33 | 0.61 | 10.91 | 0 | 0 | 52.26 | 0.43 | 2.40 | 4.75 | 0.00 | 0 | 1098 | 5.58 |
| 2014 (1) | 24.0 | 8.01 | 12.49 | 5.94 | 0.55 | 0.0 | 0 | 0 | 52.04 | 0 | 2.29 | 0 | 0.00 | 0 | 1040 | 13.54 |
