- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.11 | -1.33 | 69.74 | 0.29 | 3.57 | 45.0 | 0.55 | -6.78 | 44.74 | 3.49 | -3.86 | 35.8 | 1.69 | 4.96 | -14.58 | 3.21 | -5.53 | -14.73 | 20.40 | -2.56 | -20.0 | 294 | 8.49 | 8.49 |
| 23Q3 (19) | 17.34 | 11.3 | 29.69 | 0.28 | 0.0 | 27.27 | 0.59 | 9.26 | 25.53 | 3.63 | 10.67 | 27.37 | 1.61 | -10.15 | -1.87 | 3.40 | -1.83 | -3.21 | 20.93 | -0.56 | -1.79 | 271 | 0.0 | 10.16 |
| 23Q2 (18) | 15.58 | 11.37 | 8.19 | 0.28 | 27.27 | 12.0 | 0.54 | 12.5 | 25.58 | 3.28 | -6.02 | 10.81 | 1.80 | 14.28 | 3.52 | 3.47 | 1.02 | 16.07 | 21.05 | -15.61 | 2.42 | 271 | 0.0 | 10.16 |
| 23Q1 (17) | 13.99 | 38.79 | -4.37 | 0.22 | 10.0 | -12.0 | 0.48 | 26.32 | -12.73 | 3.49 | 35.8 | 15.95 | 1.57 | -20.74 | -7.97 | 3.43 | -8.99 | -8.73 | 24.95 | -2.16 | 21.25 | 271 | 0.0 | 10.16 |
| 22Q4 (16) | 10.08 | -24.61 | -13.99 | 0.2 | -9.09 | 33.33 | 0.38 | -19.15 | -26.92 | 2.57 | -9.82 | -1.15 | 1.98 | 20.58 | 55.03 | 3.77 | 7.24 | -15.03 | 25.50 | 19.61 | 14.93 | 271 | 10.16 | 10.16 |
| 22Q3 (15) | 13.37 | -7.15 | -25.14 | 0.22 | -12.0 | -24.14 | 0.47 | 9.3 | 4.44 | 2.85 | -3.72 | 11.33 | 1.65 | -5.22 | 1.34 | 3.52 | 17.72 | 39.52 | 21.32 | 3.7 | 48.72 | 246 | 0.0 | -1.2 |
| 22Q2 (14) | 14.4 | -1.57 | -2.17 | 0.25 | 0.0 | -19.35 | 0.43 | -21.82 | -8.51 | 2.96 | -1.66 | 25.96 | 1.74 | 1.6 | -17.56 | 2.99 | -20.57 | -6.48 | 20.56 | -0.09 | 28.76 | 246 | 0.0 | -1.2 |
| 22Q1 (13) | 14.63 | 24.83 | -7.35 | 0.25 | 66.67 | -3.85 | 0.55 | 5.77 | 44.74 | 3.01 | 15.77 | 26.47 | 1.71 | 33.52 | 3.78 | 3.76 | -15.27 | 56.21 | 20.57 | -7.26 | 36.5 | 246 | 0.0 | -1.2 |
| 21Q4 (12) | 11.72 | -34.38 | -41.4 | 0.15 | -48.28 | -50.0 | 0.52 | 15.56 | -8.77 | 2.6 | 1.56 | -10.03 | 1.28 | -21.18 | -14.68 | 4.44 | 76.09 | 55.68 | 22.18 | 54.77 | 53.52 | 246 | -1.2 | -1.2 |
| 21Q3 (11) | 17.86 | 21.33 | -14.67 | 0.29 | -6.45 | 16.0 | 0.45 | -4.26 | 7.14 | 2.56 | 8.94 | 9.4 | 1.62 | -22.9 | 35.94 | 2.52 | -21.09 | 25.56 | 14.33 | -10.22 | 28.21 | 249 | 0.0 | 4.62 |
| 21Q2 (10) | 14.72 | -6.78 | 12.45 | 0.31 | 19.23 | 40.91 | 0.47 | 23.68 | 88.0 | 2.35 | -1.26 | 27.72 | 2.11 | 27.9 | 25.31 | 3.19 | 32.67 | 67.18 | 15.96 | 5.92 | 13.57 | 249 | 0.0 | 4.62 |
| 21Q1 (9) | 15.79 | -21.05 | -0.44 | 0.26 | -13.33 | 23.81 | 0.38 | -33.33 | 5.56 | 2.38 | -17.65 | 25.26 | 1.65 | 9.77 | 24.36 | 2.41 | -15.56 | 6.02 | 15.07 | 4.31 | 25.82 | 249 | 0.0 | 4.62 |
| 20Q4 (8) | 20.0 | -4.44 | 99.8 | 0.3 | 20.0 | 57.89 | 0.57 | 35.71 | 147.83 | 2.89 | 23.5 | 106.43 | 1.50 | 25.58 | -20.97 | 2.85 | 42.02 | 24.04 | 14.45 | 29.25 | 3.32 | 249 | 4.62 | 4.62 |
| 20Q3 (7) | 20.93 | 59.89 | 127.5 | 0.25 | 13.64 | 56.25 | 0.42 | 68.0 | 90.91 | 2.34 | 27.17 | 77.27 | 1.19 | -28.93 | -31.32 | 2.01 | 5.07 | -16.08 | 11.18 | -20.46 | -22.08 | 238 | 0.0 | 6.73 |
| 20Q2 (6) | 13.09 | -17.47 | 68.47 | 0.22 | 4.76 | 37.5 | 0.25 | -30.56 | 31.58 | 1.84 | -3.16 | 48.39 | 1.68 | 26.93 | -18.38 | 1.91 | -15.86 | -21.9 | 14.06 | 17.34 | -11.92 | 238 | 0.0 | 6.73 |
| 20Q1 (5) | 15.86 | 58.44 | 51.34 | 0.21 | 10.53 | 10.53 | 0.36 | 56.52 | 33.33 | 1.9 | 35.71 | 36.69 | 1.32 | -30.24 | -26.97 | 2.27 | -1.21 | -11.9 | 11.98 | -14.34 | -9.68 | 238 | 0.0 | 6.73 |
| 19Q4 (4) | 10.01 | 8.8 | 0.0 | 0.19 | 18.75 | 0.0 | 0.23 | 4.55 | 0.0 | 1.4 | 6.06 | 0.0 | 1.90 | 9.14 | 0.0 | 2.30 | -3.91 | 0.0 | 13.99 | -2.52 | 0.0 | 238 | 6.73 | 0.0 |
| 19Q3 (3) | 9.2 | 18.4 | 0.0 | 0.16 | 0.0 | 0.0 | 0.22 | 15.79 | 0.0 | 1.32 | 6.45 | 0.0 | 1.74 | -15.54 | 0.0 | 2.39 | -2.21 | 0.0 | 14.35 | -10.09 | 0.0 | 223 | 0.0 | 0.0 |
| 19Q2 (2) | 7.77 | -25.86 | 0.0 | 0.16 | -15.79 | 0.0 | 0.19 | -29.63 | 0.0 | 1.24 | -10.79 | 0.0 | 2.06 | 13.58 | 0.0 | 2.45 | -5.09 | 0.0 | 15.96 | 20.32 | 0.0 | 223 | 0.0 | 0.0 |
| 19Q1 (1) | 10.48 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 13.26 | 0.0 | 0.0 | 223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 64.01 | 21.97 | 1.06 | 16.48 | 2.16 | 18.03 | 13.89 | 21.84 | 1.66 | -4.5 | 3.37 | -3.23 | 21.70 | -0.11 | 294 | 8.49 |
| 2022 (9) | 52.48 | -12.66 | 0.91 | -9.9 | 1.83 | 0.55 | 11.4 | 15.27 | 1.73 | 3.16 | 3.49 | 15.13 | 21.72 | 31.98 | 271 | 10.16 |
| 2021 (8) | 60.09 | -14.0 | 1.01 | 3.06 | 1.82 | 13.75 | 9.89 | 10.26 | 1.68 | 19.84 | 3.03 | 32.26 | 16.46 | 28.2 | 246 | -1.2 |
| 2020 (7) | 69.87 | 86.52 | 0.98 | 38.03 | 1.6 | 77.78 | 8.97 | 67.66 | 1.40 | -26.0 | 2.29 | -4.69 | 12.84 | -10.11 | 249 | 4.62 |
| 2019 (6) | 37.46 | 0.64 | 0.71 | -1.39 | 0.9 | 4.65 | 5.35 | 7.43 | 1.90 | -2.02 | 2.40 | 3.98 | 14.28 | 6.74 | 238 | 6.73 |
| 2018 (5) | 37.22 | 25.11 | 0.72 | 16.13 | 0.86 | 32.31 | 4.98 | 10.91 | 1.93 | -7.18 | 2.31 | 5.75 | 13.38 | -11.35 | 223 | 0 |
| 2017 (4) | 29.75 | 44.63 | 0.62 | -1.59 | 0.65 | 3.17 | 4.49 | 0.22 | 2.08 | -31.95 | 2.18 | -28.66 | 15.09 | -30.7 | 0 | 0 |
| 2016 (3) | 20.57 | 32.2 | 0.63 | 6.78 | 0.63 | 10.53 | 4.48 | 8.74 | 3.06 | -19.23 | 3.06 | -16.39 | 21.78 | -17.75 | 170 | 0.0 |
| 2015 (2) | 15.56 | 2.1 | 0.59 | 3.51 | 0.57 | 14.0 | 4.12 | 32.9 | 3.79 | 1.38 | 3.66 | 11.66 | 26.48 | 30.17 | 170 | 0.0 |
| 2014 (1) | 15.24 | 28.17 | 0.57 | 9.62 | 0.5 | 28.21 | 3.1 | 24.0 | 3.74 | 0 | 3.28 | 0 | 20.34 | 0 | 170 | 0.0 |
