- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.98 | -14.99 | 8.83 | 0.45 | -11.76 | 9.76 | 0.52 | -8.77 | 23.81 | 1.2 | -9.09 | 7.14 | 4.51 | 3.8 | 0.85 | 5.21 | 7.32 | 13.76 | 12.02 | 6.94 | -1.55 | 0 | 0 | 0 |
| 23Q3 (19) | 11.74 | 3.89 | 61.26 | 0.51 | 8.51 | 34.21 | 0.57 | 11.76 | 46.15 | 1.32 | 9.09 | 25.71 | 4.34 | 4.44 | -16.78 | 4.86 | 7.58 | -9.37 | 11.24 | 5.0 | -22.04 | 0 | 0 | 0 |
| 23Q2 (18) | 11.3 | 17.46 | 7.82 | 0.47 | 9.3 | -7.84 | 0.51 | 13.33 | 8.51 | 1.21 | 12.04 | 6.14 | 4.16 | -6.95 | -14.53 | 4.51 | -3.52 | 0.64 | 10.71 | -4.62 | -1.56 | 0 | 0 | 0 |
| 23Q1 (17) | 9.62 | 4.91 | -19.57 | 0.43 | 4.88 | -21.82 | 0.45 | 7.14 | -6.25 | 1.08 | -3.57 | -2.7 | 4.47 | -0.03 | -2.8 | 4.68 | 2.13 | 16.55 | 11.23 | -8.08 | 20.96 | 0 | 0 | 0 |
| 22Q4 (16) | 9.17 | 25.96 | -21.49 | 0.41 | 7.89 | -21.15 | 0.42 | 7.69 | -8.7 | 1.12 | 6.67 | 0.9 | 4.47 | -14.34 | 0.43 | 4.58 | -14.5 | 16.3 | 12.21 | -15.32 | 28.52 | 0 | 0 | 0 |
| 22Q3 (15) | 7.28 | -30.53 | -38.31 | 0.38 | -25.49 | -30.91 | 0.39 | -17.02 | -18.75 | 1.05 | -7.89 | -7.89 | 5.22 | 7.26 | 11.99 | 5.36 | 19.45 | 31.7 | 14.42 | 32.59 | 49.29 | 0 | 0 | 0 |
| 22Q2 (14) | 10.48 | -12.37 | -3.94 | 0.51 | -7.27 | 0.0 | 0.47 | -2.08 | 9.3 | 1.14 | 2.7 | 5.56 | 4.87 | 5.82 | 4.1 | 4.48 | 11.74 | 13.79 | 10.88 | 17.21 | 9.89 | 0 | 0 | 0 |
| 22Q1 (13) | 11.96 | 2.4 | 11.26 | 0.55 | 5.77 | 7.84 | 0.48 | 4.35 | 6.67 | 1.11 | 0.0 | 3.74 | 4.60 | 3.29 | -3.07 | 4.01 | 1.9 | -4.12 | 9.28 | -2.34 | -6.76 | 0 | 0 | 0 |
| 21Q4 (12) | 11.68 | -1.02 | 13.07 | 0.52 | -5.45 | 8.33 | 0.46 | -4.17 | 9.52 | 1.11 | -2.63 | 8.82 | 4.45 | -4.48 | -4.19 | 3.94 | -3.18 | -3.14 | 9.50 | -1.63 | -3.75 | 0 | 0 | -100.0 |
| 21Q3 (11) | 11.8 | 8.16 | 9.06 | 0.55 | 7.84 | 10.0 | 0.48 | 11.63 | 11.63 | 1.14 | 5.56 | 8.57 | 4.66 | -0.29 | 0.86 | 4.07 | 3.21 | 2.36 | 9.66 | -2.41 | -0.45 | 0 | 0 | -100.0 |
| 21Q2 (10) | 10.91 | 1.49 | 1.02 | 0.51 | 0.0 | 8.51 | 0.43 | -4.44 | -2.27 | 1.08 | 0.93 | 2.86 | 4.67 | -1.47 | 7.42 | 3.94 | -5.85 | -3.26 | 9.90 | -0.55 | 1.82 | 0 | 0 | -100.0 |
| 21Q1 (9) | 10.75 | 4.07 | -2.36 | 0.51 | 6.25 | -3.77 | 0.45 | 7.14 | 0.0 | 1.07 | 4.9 | -1.83 | 4.74 | 2.1 | -1.45 | 4.19 | 2.96 | 2.42 | 9.95 | 0.8 | 0.54 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 10.33 | -4.53 | -6.94 | 0.48 | -4.0 | -11.11 | 0.42 | -2.33 | -4.55 | 1.02 | -2.86 | -1.92 | 4.65 | 0.55 | -4.49 | 4.07 | 2.31 | 2.57 | 9.87 | 1.75 | 5.39 | 333 | 0.0 | 0.0 |
| 20Q3 (7) | 10.82 | 0.19 | -7.12 | 0.5 | 6.38 | -10.71 | 0.43 | -2.27 | -6.52 | 1.05 | 0.0 | -7.89 | 4.62 | 6.19 | -3.87 | 3.97 | -2.45 | 0.65 | 9.70 | -0.18 | -0.83 | 333 | 0.0 | 0.0 |
| 20Q2 (6) | 10.8 | -1.91 | -4.76 | 0.47 | -11.32 | -6.0 | 0.44 | -2.22 | -2.22 | 1.05 | -3.67 | -1.87 | 4.35 | -9.6 | -1.3 | 4.07 | -0.32 | 2.67 | 9.72 | -1.8 | 3.04 | 333 | 0.0 | 0.0 |
| 20Q1 (5) | 11.01 | -0.81 | -1.87 | 0.53 | -1.85 | 15.22 | 0.45 | 2.27 | 2.27 | 1.09 | 4.81 | 4.81 | 4.81 | -1.05 | 17.41 | 4.09 | 3.11 | 4.22 | 9.90 | 5.66 | 6.81 | 333 | 0.0 | 0.0 |
| 19Q4 (4) | 11.1 | -4.72 | 0.0 | 0.54 | -3.57 | 0.0 | 0.44 | -4.35 | 0.0 | 1.04 | -8.77 | 0.0 | 4.86 | 1.21 | 0.0 | 3.96 | 0.39 | 0.0 | 9.37 | -4.25 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q3 (3) | 11.65 | 2.73 | 0.0 | 0.56 | 12.0 | 0.0 | 0.46 | 2.22 | 0.0 | 1.14 | 6.54 | 0.0 | 4.81 | 9.02 | 0.0 | 3.95 | -0.5 | 0.0 | 9.79 | 3.71 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q2 (2) | 11.34 | 1.07 | 0.0 | 0.5 | 8.7 | 0.0 | 0.45 | 2.27 | 0.0 | 1.07 | 2.88 | 0.0 | 4.41 | 7.55 | 0.0 | 3.97 | 1.19 | 0.0 | 9.44 | 1.8 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q1 (1) | 11.22 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 4.10 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 9.27 | 0.0 | 0.0 | 333 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.64 | 9.64 | 1.86 | 0.0 | 2.05 | 16.48 | 4.81 | 8.58 | 4.36 | -8.79 | 4.81 | 6.23 | 11.28 | -0.97 | 0 | 0 |
| 2022 (9) | 38.89 | -13.83 | 1.86 | -11.0 | 1.76 | -3.3 | 4.43 | 0.68 | 4.78 | 3.27 | 4.53 | 12.22 | 11.39 | 16.84 | 0 | 0 |
| 2021 (8) | 45.13 | 5.05 | 2.09 | 6.09 | 1.82 | 4.6 | 4.4 | 4.27 | 4.63 | 0.99 | 4.03 | -0.43 | 9.75 | -0.75 | 0 | 0 |
| 2020 (7) | 42.96 | -5.19 | 1.97 | -4.83 | 1.74 | -2.25 | 4.22 | -1.63 | 4.59 | 0.38 | 4.05 | 3.1 | 9.82 | 3.75 | 333 | 0.0 |
| 2019 (6) | 45.31 | 2.67 | 2.07 | 24.7 | 1.78 | 2.89 | 4.29 | 5.67 | 4.57 | 21.45 | 3.93 | 0.21 | 9.47 | 2.91 | 333 | 0.0 |
| 2018 (5) | 44.13 | 12.66 | 1.66 | 49.55 | 1.73 | 3.59 | 4.06 | 20.83 | 3.76 | 32.74 | 3.92 | -8.05 | 9.20 | 7.25 | 333 | 0.0 |
| 2017 (4) | 39.17 | 8.2 | 1.11 | 23.33 | 1.67 | 7.05 | 3.36 | 8.74 | 2.83 | 13.98 | 4.26 | -1.07 | 8.58 | 0.49 | 333 | 0.0 |
| 2016 (3) | 36.2 | 7.16 | 0.9 | -15.89 | 1.56 | 1.96 | 3.09 | -1.9 | 2.49 | -21.51 | 4.31 | -4.86 | 8.54 | -8.46 | 333 | 0.0 |
| 2015 (2) | 33.78 | 1.41 | 1.07 | 13.83 | 1.53 | 11.68 | 3.15 | 2.27 | 3.17 | 12.25 | 4.53 | 10.12 | 9.33 | 0.85 | 333 | 6.73 |
| 2014 (1) | 33.31 | -7.78 | 0.94 | -5.05 | 1.37 | 5.38 | 3.08 | -8.61 | 2.82 | 0 | 4.11 | 0 | 9.25 | 0 | 312 | 26.32 |
