- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.9 | -6.25 | -40.4 | 0.07 | -22.22 | -36.36 | 0.09 | -18.18 | -30.77 | 0.2 | 400.0 | 300.0 | 7.78 | -17.04 | 6.77 | 10.00 | -12.73 | 16.15 | 22.22 | 433.33 | 571.11 | 299 | 3.82 | 3.82 |
| 23Q3 (19) | 0.96 | -24.41 | -44.51 | 0.09 | -10.0 | -10.0 | 0.11 | -8.33 | -26.67 | 0.04 | 0.0 | -42.86 | 9.38 | 19.06 | 62.19 | 11.46 | 21.27 | 32.15 | 4.17 | 32.29 | 2.98 | 288 | 0.0 | 2.13 |
| 23Q2 (18) | 1.27 | -1.55 | -27.43 | 0.1 | 0.0 | 11.11 | 0.12 | 0.0 | -33.33 | 0.04 | -20.0 | 0.0 | 7.87 | 1.57 | 53.11 | 9.45 | 1.57 | -8.14 | 3.15 | -18.74 | 37.8 | 288 | 0.0 | 2.13 |
| 23Q1 (17) | 1.29 | -14.57 | -32.11 | 0.1 | -9.09 | 0.0 | 0.12 | -7.69 | -33.33 | 0.05 | 0.0 | 0.0 | 7.75 | 6.41 | 47.29 | 9.30 | 8.05 | -1.81 | 3.88 | 17.05 | 47.29 | 288 | 0.0 | 2.13 |
| 22Q4 (16) | 1.51 | -12.72 | -7.93 | 0.11 | 10.0 | 22.22 | 0.13 | -13.33 | -7.14 | 0.05 | -28.57 | 0.0 | 7.28 | 26.03 | 32.74 | 8.61 | -0.71 | 0.85 | 3.31 | -18.16 | 8.61 | 288 | 2.13 | 2.13 |
| 22Q3 (15) | 1.73 | -1.14 | -4.95 | 0.1 | 11.11 | 0.0 | 0.15 | -16.67 | 15.38 | 0.07 | 75.0 | 16.67 | 5.78 | 12.4 | 5.2 | 8.67 | -15.7 | 21.39 | 4.05 | 77.02 | 22.74 | 282 | 0.0 | 3.68 |
| 22Q2 (14) | 1.75 | -7.89 | -5.41 | 0.09 | -10.0 | -10.0 | 0.18 | 0.0 | 20.0 | 0.04 | -20.0 | -20.0 | 5.14 | -2.29 | -4.86 | 10.29 | 8.57 | 26.86 | 2.29 | -13.14 | -15.43 | 282 | 0.0 | 3.68 |
| 22Q1 (13) | 1.9 | 15.85 | 7.95 | 0.1 | 11.11 | 11.11 | 0.18 | 28.57 | 28.57 | 0.05 | 0.0 | 25.0 | 5.26 | -4.09 | 2.92 | 9.47 | 10.98 | 19.1 | 2.63 | -13.68 | 15.79 | 282 | 0.0 | 3.68 |
| 21Q4 (12) | 1.64 | -9.89 | 28.12 | 0.09 | -10.0 | 0.0 | 0.14 | 7.69 | 40.0 | 0.05 | -16.67 | 0.0 | 5.49 | -0.12 | -21.95 | 8.54 | 19.51 | 9.27 | 3.05 | -7.52 | -21.95 | 282 | 3.68 | 3.68 |
| 21Q3 (11) | 1.82 | -1.62 | 50.41 | 0.1 | 0.0 | 25.0 | 0.13 | -13.33 | 8.33 | 0.06 | 20.0 | 20.0 | 5.49 | 1.65 | -16.9 | 7.14 | -11.9 | -27.98 | 3.30 | 21.98 | -20.22 | 272 | 0.0 | 6.67 |
| 21Q2 (10) | 1.85 | 5.11 | -29.39 | 0.1 | 11.11 | -41.18 | 0.15 | 7.14 | -28.57 | 0.05 | 25.0 | -50.0 | 5.41 | 5.71 | -16.69 | 8.11 | 1.93 | 1.16 | 2.70 | 18.92 | -29.19 | 272 | 0.0 | 6.67 |
| 21Q1 (9) | 1.76 | 37.5 | 0 | 0.09 | 0.0 | 0 | 0.14 | 40.0 | 0 | 0.04 | -20.0 | 0 | 5.11 | -27.27 | 0 | 7.95 | 1.82 | 0 | 2.27 | -41.82 | 0 | 272 | 0.0 | 0 |
| 20Q4 (8) | 1.28 | 5.79 | 0 | 0.09 | 12.5 | 0 | 0.1 | -16.67 | 0 | 0.05 | 0.0 | 0 | 7.03 | 6.35 | 0 | 7.81 | -21.22 | 0 | 3.91 | -5.47 | 0 | 272 | 6.67 | 0 |
| 20Q3 (7) | 1.21 | -53.82 | 0 | 0.08 | -52.94 | 0 | 0.12 | -42.86 | 0 | 0.05 | -50.0 | 0 | 6.61 | 1.9 | 0 | 9.92 | 23.73 | 0 | 4.13 | 8.26 | 0 | 255 | 0.0 | 0 |
| 20Q2 (6) | 2.62 | 0 | 0 | 0.17 | 0 | 0 | 0.21 | 0 | 0 | 0.1 | 0 | 0 | 6.49 | 0 | 0 | 8.02 | 0 | 0 | 3.82 | 0 | 0 | 255 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.42 | -35.76 | 0.37 | -7.5 | 0.44 | -31.25 | 0.33 | 57.14 | 8.37 | 43.98 | 9.95 | 7.01 | 7.47 | 144.6 | 299 | 3.82 |
| 2022 (9) | 6.88 | -2.69 | 0.4 | 5.26 | 0.64 | 14.29 | 0.21 | 5.0 | 5.81 | 8.17 | 9.30 | 17.44 | 3.05 | 7.9 | 288 | 2.13 |
| 2021 (8) | 7.07 | 38.36 | 0.38 | 11.76 | 0.56 | 30.23 | 0.2 | 5.26 | 5.37 | -19.22 | 7.92 | -5.87 | 2.83 | -23.92 | 282 | 3.68 |
| 2020 (7) | 5.11 | 19.11 | 0.34 | -8.11 | 0.43 | 16.22 | 0.19 | -9.52 | 6.65 | -22.85 | 8.41 | -2.43 | 3.72 | -24.04 | 272 | 6.67 |
| 2019 (6) | 4.29 | -16.21 | 0.37 | -7.5 | 0.37 | -11.9 | 0.21 | 5.0 | 8.62 | 10.4 | 8.62 | 5.14 | 4.90 | 25.31 | 255 | -5.9 |
| 2018 (5) | 5.12 | -1.35 | 0.4 | -2.44 | 0.42 | 0.0 | 0.2 | 0.0 | 7.81 | -1.11 | 8.20 | 1.37 | 3.91 | 1.37 | 271 | 0.37 |
| 2017 (4) | 5.19 | -5.98 | 0.41 | -2.38 | 0.42 | -2.33 | 0.2 | 42.86 | 7.90 | 3.83 | 8.09 | 3.88 | 3.85 | 51.94 | 270 | 0.37 |
| 2016 (3) | 5.52 | 10.18 | 0.42 | 20.0 | 0.43 | -23.21 | 0.14 | -17.65 | 7.61 | 8.91 | 7.79 | -30.31 | 2.54 | -25.26 | 269 | 0.75 |
| 2015 (2) | 5.01 | -4.21 | 0.35 | 2.94 | 0.56 | 5.66 | 0.17 | 21.43 | 6.99 | 7.46 | 11.18 | 10.3 | 3.39 | 26.76 | 267 | 5.53 |
| 2014 (1) | 5.23 | 0 | 0.34 | 0 | 0.53 | 0 | 0.14 | 0 | 6.50 | 0 | 10.13 | 0 | 2.68 | 0 | 253 | 0 |
