- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.15 | -3.71 | 2.47 | 0.16 | -5.88 | -11.11 | 0.51 | -10.53 | 34.21 | 0.16 | -15.79 | -20.0 | 3.86 | -2.25 | -13.25 | 12.29 | -7.08 | 30.98 | 3.86 | -12.54 | -21.93 | 628 | 0.0 | 0.0 |
| 23Q3 (19) | 4.31 | 26.02 | -22.9 | 0.17 | 13.33 | -19.05 | 0.57 | 46.15 | 7.55 | 0.19 | 5.56 | -9.52 | 3.94 | -10.07 | 4.99 | 13.23 | 15.97 | 39.49 | 4.41 | -16.24 | 17.35 | 628 | 0.0 | -1.41 |
| 23Q2 (18) | 3.42 | 1.48 | -33.46 | 0.15 | -11.76 | -11.76 | 0.39 | 11.43 | -15.22 | 0.18 | -5.26 | -14.29 | 4.39 | -13.05 | 32.61 | 11.40 | 9.8 | 27.42 | 5.26 | -6.65 | 28.82 | 628 | 0.0 | -1.41 |
| 23Q1 (17) | 3.37 | -16.79 | -42.0 | 0.17 | -5.56 | 0.0 | 0.35 | -7.89 | -25.53 | 0.19 | -5.0 | 11.76 | 5.04 | 13.5 | 72.4 | 10.39 | 10.69 | 28.39 | 5.64 | 14.17 | 92.69 | 628 | 0.0 | -1.41 |
| 22Q4 (16) | 4.05 | -27.55 | -38.73 | 0.18 | -14.29 | -21.74 | 0.38 | -28.3 | -38.71 | 0.2 | -4.76 | -9.09 | 4.44 | 18.31 | 27.73 | 9.38 | -1.04 | 0.03 | 4.94 | 31.45 | 48.37 | 628 | -1.41 | -1.41 |
| 22Q3 (15) | 5.59 | 8.75 | -2.27 | 0.21 | 23.53 | 16.67 | 0.53 | 15.22 | 8.16 | 0.21 | 0.0 | 23.53 | 3.76 | 13.59 | 19.38 | 9.48 | 5.94 | 10.68 | 3.76 | -8.05 | 26.4 | 637 | 0.0 | -0.78 |
| 22Q2 (14) | 5.14 | -11.53 | 12.97 | 0.17 | 0.0 | 6.25 | 0.46 | -2.13 | 6.98 | 0.21 | 23.53 | 31.25 | 3.31 | 13.04 | -5.95 | 8.95 | 10.63 | -5.3 | 4.09 | 39.63 | 16.18 | 637 | 0.0 | -0.78 |
| 22Q1 (13) | 5.81 | -12.1 | -1.02 | 0.17 | -26.09 | 0.0 | 0.47 | -24.19 | 14.63 | 0.17 | -22.73 | 13.33 | 2.93 | -15.91 | 1.03 | 8.09 | -13.76 | 15.82 | 2.93 | -12.09 | 14.5 | 637 | 0.0 | -0.78 |
| 21Q4 (12) | 6.61 | 15.56 | 3.12 | 0.23 | 27.78 | 27.78 | 0.62 | 26.53 | 5.08 | 0.22 | 29.41 | 57.14 | 3.48 | 10.57 | 23.91 | 9.38 | 9.49 | 1.91 | 3.33 | 11.99 | 52.39 | 637 | -0.78 | -0.78 |
| 21Q3 (11) | 5.72 | 25.71 | -8.04 | 0.18 | 12.5 | 12.5 | 0.49 | 13.95 | 0.0 | 0.17 | 6.25 | 54.55 | 3.15 | -10.51 | 22.33 | 8.57 | -9.36 | 8.74 | 2.97 | -15.48 | 68.05 | 642 | 0.0 | 5.42 |
| 21Q2 (10) | 4.55 | -22.49 | -18.17 | 0.16 | -5.88 | 23.08 | 0.43 | 4.88 | -12.24 | 0.16 | 6.67 | 33.33 | 3.52 | 21.42 | 50.4 | 9.45 | 35.3 | 7.23 | 3.52 | 37.61 | 62.93 | 642 | 0.0 | 5.42 |
| 21Q1 (9) | 5.87 | -8.42 | 129.3 | 0.17 | -5.56 | 41.67 | 0.41 | -30.51 | 17.14 | 0.15 | 7.14 | 66.67 | 2.90 | 3.13 | -38.22 | 6.98 | -24.12 | -48.91 | 2.56 | 17.0 | -27.31 | 642 | 0.0 | -4.46 |
| 20Q4 (8) | 6.41 | 3.05 | 54.09 | 0.18 | 12.5 | -10.0 | 0.59 | 20.41 | 43.9 | 0.14 | 27.27 | 27.27 | 2.81 | 9.17 | -41.59 | 9.20 | 16.84 | -6.61 | 2.18 | 23.5 | -17.4 | 642 | 5.42 | -4.46 |
| 20Q3 (7) | 6.22 | 11.87 | 49.88 | 0.16 | 23.08 | -11.11 | 0.49 | 0.0 | 8.89 | 0.11 | -8.33 | 0.0 | 2.57 | 10.02 | -40.69 | 7.88 | -10.61 | -27.35 | 1.77 | -18.06 | -33.28 | 609 | 0.0 | -9.38 |
| 20Q2 (6) | 5.56 | 117.19 | 71.08 | 0.13 | 8.33 | -7.14 | 0.49 | 40.0 | 13.95 | 0.12 | 33.33 | 20.0 | 2.34 | -50.12 | -45.72 | 8.81 | -35.54 | -33.39 | 2.16 | -38.61 | -29.86 | 609 | -9.38 | -9.38 |
| 20Q1 (5) | 2.56 | -38.46 | -19.24 | 0.12 | -40.0 | -14.29 | 0.35 | -14.63 | 2.94 | 0.09 | -18.18 | 12.5 | 4.69 | -2.5 | 6.14 | 13.67 | 38.72 | 27.47 | 3.52 | 32.95 | 39.31 | 672 | 0.0 | 0.0 |
| 19Q4 (4) | 4.16 | 0.24 | 0.0 | 0.2 | 11.11 | 0.0 | 0.41 | -8.89 | 0.0 | 0.11 | 0.0 | 0.0 | 4.81 | 10.84 | 0.0 | 9.86 | -9.11 | 0.0 | 2.64 | -0.24 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q3 (3) | 4.15 | 27.69 | 0.0 | 0.18 | 28.57 | 0.0 | 0.45 | 4.65 | 0.0 | 0.11 | 10.0 | 0.0 | 4.34 | 0.69 | 0.0 | 10.84 | -18.04 | 0.0 | 2.65 | -13.86 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q2 (2) | 3.25 | 2.52 | 0.0 | 0.14 | 0.0 | 0.0 | 0.43 | 26.47 | 0.0 | 0.1 | 25.0 | 0.0 | 4.31 | -2.46 | 0.0 | 13.23 | 23.36 | 0.0 | 3.08 | 21.92 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q1 (1) | 3.17 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 10.73 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 672 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.25 | -25.97 | 0.66 | -9.59 | 1.82 | -1.62 | 0.72 | -8.86 | 4.33 | 22.13 | 11.93 | 32.89 | 4.72 | 23.11 | 628 | 0.0 |
| 2022 (9) | 20.6 | -9.49 | 0.73 | -1.35 | 1.85 | -5.13 | 0.79 | 14.49 | 3.54 | 8.99 | 8.98 | 4.82 | 3.83 | 26.5 | 628 | -1.41 |
| 2021 (8) | 22.76 | 9.69 | 0.74 | 25.42 | 1.95 | 1.04 | 0.69 | 46.81 | 3.25 | 14.35 | 8.57 | -7.89 | 3.03 | 33.84 | 637 | -0.78 |
| 2020 (7) | 20.75 | 40.87 | 0.59 | -10.61 | 1.93 | 19.14 | 0.47 | 17.5 | 2.84 | -36.54 | 9.30 | -15.43 | 2.27 | -16.59 | 642 | 5.42 |
| 2019 (6) | 14.73 | -2.96 | 0.66 | -17.5 | 1.62 | -10.5 | 0.4 | 11.11 | 4.48 | -14.98 | 11.00 | -7.76 | 2.72 | 14.51 | 609 | -9.38 |
| 2018 (5) | 15.18 | 8.58 | 0.8 | 23.08 | 1.81 | 24.83 | 0.36 | 100.0 | 5.27 | 13.35 | 11.92 | 14.96 | 2.37 | 84.19 | 672 | -13.29 |
| 2017 (4) | 13.98 | -0.07 | 0.65 | -19.75 | 1.45 | -6.45 | 0.18 | -10.0 | 4.65 | -19.7 | 10.37 | -6.38 | 1.29 | -9.94 | 775 | 0.0 |
| 2016 (3) | 13.99 | -8.98 | 0.81 | -7.95 | 1.55 | -7.19 | 0.2 | 25.0 | 5.79 | 1.12 | 11.08 | 1.97 | 1.43 | 37.33 | 775 | -37.09 |
| 2015 (2) | 15.37 | 3.15 | 0.88 | 11.39 | 1.67 | 1.21 | 0.16 | -5.88 | 5.73 | 7.99 | 10.87 | -1.88 | 1.04 | -8.76 | 1232 | 0.0 |
| 2014 (1) | 14.9 | 13.57 | 0.79 | 12.86 | 1.65 | 22.22 | 0.17 | -76.39 | 5.30 | 0 | 11.07 | 0 | 1.14 | 0 | 1232 | 0.0 |
