玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.54-32.03-14.73-31.3628.343.36-32.7022.59-2.09-36.4413.57-24.71-6.66-15.03-66.5-4.28-22.99-80.590.1233.3350.0-25.3220.25-2.6852.93-1.38-25.0596.15-7.41-7.853.85200.0053.71-41.87-20.82
23Q3 (19)64.06-4.36-19.35-43.76-34.56-654.63-42.24-16.94-531.9-42.16-16.05-637.76-5.79-21.89-548.84-3.48-31.32-482.420.0912.5-18.18-31.75-25.0-299.5653.67-20.23-1.12103.8513.7433.52-3.85-144.23-117.3192.4012.1663.89
23Q2 (18)66.98-8.72-13.01-32.522.93-1750.76-36.12-7.66-934.18-36.33-8.67-1224.77-4.75-26.33-1155.56-2.65-28.64-857.140.0814.29-11.11-25.40-11.35-334.9767.28-4.721.2991.30-8.7173.918.700-86.9682.38-5.5834.52
23Q1 (17)73.3843.71-6.65-33.50-3.24-3781.32-33.55-4.75-2741.73-33.43-14.41-6454.9-3.766.0-5271.43-2.0613.08-6966.670.07-12.5-22.22-22.817.5-385.1270.60-0.035.82100.00-4.170.0-0.000087.2528.6333.78
22Q4 (16)51.06-35.72-40.41-32.45-511.28-227.86-32.03-427.51-200.22-29.22-472.7-246.1-4.00-410.08-216.62-2.37-360.44-202.160.08-27.27-27.27-24.66-255.0-167.8270.6230.134.34104.3534.1632.81-0.00-100.0-100.067.8320.3138.74
22Q3 (15)79.433.1623.077.89300.51162.979.78125.87563.517.84142.72345.771.29186.67380.430.91160.0393.550.1122.220.015.9147.18480.6654.28-2.1512.4377.78133.33-82.7222.22-66.67105.5656.38-7.94-18.55
22Q2 (14)77.00-2.0517.831.97116.48104.04.33240.94108.953.23733.33110.80.45742.86115.570.351066.67115.280.090.012.510.8135.13125.7455.47-16.86113.5133.33-66.67-66.6766.670061.24-6.1-40.44
22Q1 (13)78.61-8.2623.660.91-96.41101.571.27-96.03102.47-0.51-102.5598.99-0.07-102.0498.390.03-98.71100.850.09-18.1828.578.00-78.0117.5266.7226.92180.34100.0027.27-11.110.00-100.0100.065.2233.4-39.96
21Q4 (12)85.6932.7750.1825.38302.55437.531.961614.69318.1620.00726.96237.843.43845.65319.872.32848.39284.130.110.022.2236.361227.01463.652.578.89130.5778.57-82.5441.4321.43105.36-51.7948.89-29.37-33.3
21Q3 (11)64.54-1.2425.98-12.5374.5473.72-2.1195.6495.1-3.1989.3491.43-0.4684.0888.92-0.3186.4690.80.1137.522.222.74106.52107.1248.2885.84119.95450.00350.0306.45-400.000-3633.3369.22-32.68-15.58
21Q2 (10)65.352.8-22.78-49.2114.8617.29-48.366.04-61.09-29.9240.63-32.98-2.8933.56-62.36-2.2934.76-60.140.0814.2933.33-42.008.0-83.2525.989.1614.65100.00-11.11-51.72-0.00100.0100.0102.82-5.350
21Q1 (9)63.5711.4159.44-57.80-668.6223.44-51.47-251.3321.56-50.40-247.3524.26-4.35-178.8520.04-3.51-178.5720.770.07-22.220.0-45.65-356.523.4323.804.3911.01112.50102.5-1.92-12.50-128.1215.0108.6348.20
20Q4 (8)57.0611.38-21.22-7.5284.22-58.65-14.6565.95-3856.41-14.5161.02-653.82-1.5662.41-637.93-1.2662.61-584.620.090.00.0-10.0074.0-343.3122.803.870.2655.56-49.82044.44514.81073.30-10.611.25
20Q3 (7)51.23-39.47-33.86-47.6719.88-128.74-43.02-43.3-233.75-37.22-65.42-189.88-4.15-133.15-237.4-3.37-135.66-251.040.0950.012.5-38.46-67.8-392.4521.95-3.13-7.73110.71-46.55-31.87-10.7189.2982.8681.9906.52
20Q2 (6)84.63112.265.35-59.5021.19-452.97-30.0254.25-1024.34-22.5066.19-727.21-1.7867.28-535.71-1.4367.72-652.630.06-14.29-25.0-22.9261.56-1702.822.665.69-9.25207.1480.59-48.21-100.00-580.066.670.000-100.0
20Q1 (5)39.87-44.95-50.58-75.50-1492.83-92.75-65.62-16925.64-209.38-66.54-2639.69-213.72-5.44-1975.86-151.85-4.43-1803.85-168.480.07-22.22-12.5-59.62-1550.61-274.0321.44-5.72-25.19114.710-36.27-14.71081.620.00-100.0-100.0
19Q4 (4)72.43-6.490.0-4.7477.260.00.39103.030.02.62120.40.00.29123.580.00.26127.080.00.0912.50.04.11152.620.022.74-4.410.00.00-100.00.00.00100.00.065.89-14.40.0
19Q3 (3)77.46-3.570.0-20.84-93.680.0-12.89-382.770.0-12.84-372.060.0-1.23-339.290.0-0.96-405.260.00.080.00.0-7.81-646.150.023.79-4.730.0162.50-59.380.0-62.5079.170.076.978.530.0
19Q2 (2)80.33-0.420.0-10.7672.530.0-2.6787.410.0-2.7287.180.0-0.2887.040.0-0.1988.480.00.080.00.01.43108.970.024.97-12.880.0400.00122.220.0-300.00-275.00.070.92-1.90.0
19Q1 (1)80.670.00.0-39.170.00.0-21.210.00.0-21.210.00.0-2.160.00.0-1.650.00.00.080.00.0-15.940.00.028.660.00.0180.000.00.0-80.000.00.072.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)60.65-15.75-35.0807.6339.2-36.000-37.120-20.810-12.2800.34-8.11-25.95052.93-25.0597.87-30.092.1300.4739.5377.2523.88
2022 (9)71.990.32-4.6705.4828.12-3.390-3.970-2.360-1.1400.375.713.55070.6234.34140.00-22.63-40.0000.34-9.9362.36-17.74
2021 (8)71.7625.28-14.7504.28-3.7-8.220-8.870-4.270-3.0000.3512.9-3.11052.57130.57180.9549.33-80.9500.38075.81-10.24
2020 (7)57.28-26.25-45.9204.4422.22-37.900-34.800-13.070-10.5500.31-6.06-32.89022.800.26121.18-42.98-21.1800.00084.4618.41
2019 (6)77.670.19-18.6103.6469.7-8.870-8.280-3.410-2.5800.336.45-4.36022.74-18.61212.50-1.92-112.5000.508.7271.334.31
2018 (5)77.528.07-14.0102.14-3.21-6.510-6.350-2.580-1.7900.3110.71-3.21027.94-15.89216.67138.33-116.6700.46068.38-2.2
2017 (4)71.73-2.87-14.8202.2131.96-16.280-16.630-6.210-4.4100.28-9.68-12.92033.22-6.9790.913.99.09-27.270.00069.9222.93
2016 (3)73.85-1.742.4101.68-26.652.63275.711.67203.640.66200.00.7294.590.31-3.135.3726.3535.7167.3487.50012.50-95.830.00056.88-6.15
2015 (2)75.165.46-1.1102.29-14.850.70-89.180.55-91.10.22-91.630.37-84.190.32-11.114.25-56.8521.345.43-150.000300.00266.670.00060.613.27
2014 (1)71.2701.0802.69-14.036.4706.1802.6302.3400.369.099.85183.8620.249.7618.18081.8200.00058.69-1.58

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