- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.79 | 25.4 | 8.22 | 0.04 | -20.0 | 33.33 | 0.33 | -13.16 | -10.81 | 0.22 | -12.0 | 10.0 | 5.06 | -36.2 | 23.21 | 41.77 | -30.75 | -17.58 | 27.85 | -29.82 | 1.65 | 204 | -13.92 | -13.92 |
| 23Q3 (19) | 0.63 | 0.0 | -28.41 | 0.05 | 66.67 | 25.0 | 0.38 | 11.76 | 8.57 | 0.25 | -3.85 | 4.17 | 7.94 | 66.67 | 74.6 | 60.32 | 11.76 | 51.66 | 39.68 | -3.85 | 45.5 | 237 | 0.0 | 45.4 |
| 23Q2 (18) | 0.63 | 10.53 | -14.86 | 0.03 | 0.0 | 0.0 | 0.34 | 3.03 | 13.33 | 0.26 | 4.0 | 8.33 | 4.76 | -9.52 | 17.46 | 53.97 | -6.78 | 33.12 | 41.27 | -5.9 | 27.25 | 237 | 0.0 | 45.4 |
| 23Q1 (17) | 0.57 | -21.92 | -24.0 | 0.03 | 0.0 | 50.0 | 0.33 | -10.81 | 6.45 | 0.25 | 25.0 | 0.0 | 5.26 | 28.07 | 97.37 | 57.89 | 14.22 | 40.07 | 43.86 | 60.09 | 31.58 | 237 | 0.0 | 45.4 |
| 22Q4 (16) | 0.73 | -17.05 | -17.05 | 0.03 | -25.0 | 0.0 | 0.37 | 5.71 | 12.12 | 0.2 | -16.67 | 11.11 | 4.11 | -9.59 | 20.55 | 50.68 | 27.44 | 35.16 | 27.40 | 0.46 | 33.94 | 237 | 45.4 | 45.4 |
| 22Q3 (15) | 0.88 | 18.92 | 20.55 | 0.04 | 33.33 | -20.0 | 0.35 | 16.67 | 34.62 | 0.24 | 0.0 | -7.69 | 4.55 | 12.12 | -33.64 | 39.77 | -1.89 | 11.67 | 27.27 | -15.91 | -23.43 | 163 | 0.0 | -1.81 |
| 22Q2 (14) | 0.74 | -1.33 | 48.0 | 0.03 | 50.0 | 0.0 | 0.3 | -3.23 | 3.45 | 0.24 | -4.0 | -4.0 | 4.05 | 52.03 | -32.43 | 40.54 | -1.92 | -30.1 | 32.43 | -2.7 | -35.14 | 163 | 0.0 | -1.81 |
| 22Q1 (13) | 0.75 | -14.77 | 63.04 | 0.02 | -33.33 | -50.0 | 0.31 | -6.06 | 19.23 | 0.25 | 38.89 | -3.85 | 2.67 | -21.78 | -69.33 | 41.33 | 10.22 | -26.87 | 33.33 | 62.96 | -41.03 | 163 | 0.0 | -1.81 |
| 21Q4 (12) | 0.88 | 20.55 | 46.67 | 0.03 | -40.0 | -40.0 | 0.33 | 26.92 | 17.86 | 0.18 | -30.77 | 12.5 | 3.41 | -50.23 | -59.09 | 37.50 | 5.29 | -19.64 | 20.45 | -42.57 | -23.3 | 163 | -1.81 | -1.81 |
| 21Q3 (11) | 0.73 | 46.0 | 12.31 | 0.05 | 66.67 | 0.0 | 0.26 | -10.34 | 0.0 | 0.26 | 4.0 | -23.53 | 6.85 | 14.16 | -10.96 | 35.62 | -38.59 | -10.96 | 35.62 | -28.77 | -31.91 | 166 | 0.0 | -5.14 |
| 21Q2 (10) | 0.5 | 8.7 | 4.17 | 0.03 | -25.0 | -25.0 | 0.29 | 11.54 | 11.54 | 0.25 | -3.85 | -13.79 | 6.00 | -31.0 | -28.0 | 58.00 | 2.62 | 7.08 | 50.00 | -11.54 | -17.24 | 166 | 0.0 | -5.14 |
| 21Q1 (9) | 0.46 | -23.33 | -11.54 | 0.04 | -20.0 | -20.0 | 0.26 | -7.14 | 0.0 | 0.26 | 62.5 | -10.34 | 8.70 | 4.35 | -9.57 | 56.52 | 21.12 | 13.04 | 56.52 | 111.96 | 1.35 | 166 | 0.0 | -5.14 |
| 20Q4 (8) | 0.6 | -7.69 | -17.81 | 0.05 | 0.0 | -28.57 | 0.28 | 7.69 | 3.7 | 0.16 | -52.94 | -27.27 | 8.33 | 8.33 | -13.1 | 46.67 | 16.67 | 26.17 | 26.67 | -49.02 | -11.52 | 166 | -5.14 | -5.14 |
| 20Q3 (7) | 0.65 | 35.42 | 1.56 | 0.05 | 25.0 | -28.57 | 0.26 | 0.0 | -10.34 | 0.34 | 17.24 | 25.93 | 7.69 | -7.69 | -29.67 | 40.00 | -26.15 | -11.72 | 52.31 | -13.42 | 23.99 | 175 | 0.0 | 0.0 |
| 20Q2 (6) | 0.48 | -7.69 | -31.43 | 0.04 | -20.0 | -33.33 | 0.26 | 0.0 | -10.34 | 0.29 | 0.0 | 0.0 | 8.33 | -13.33 | -2.78 | 54.17 | 8.33 | 30.75 | 60.42 | 8.33 | 45.83 | 175 | 0.0 | 0.0 |
| 20Q1 (5) | 0.52 | -28.77 | -24.64 | 0.05 | -28.57 | -16.67 | 0.26 | -3.7 | -10.34 | 0.29 | 31.82 | -38.3 | 9.62 | 0.27 | 10.58 | 50.00 | 35.19 | 18.97 | 55.77 | 85.05 | -18.13 | 175 | 0.0 | 0.0 |
| 19Q4 (4) | 0.73 | 14.06 | 0.0 | 0.07 | 0.0 | 0.0 | 0.27 | -6.9 | 0.0 | 0.22 | -18.52 | 0.0 | 9.59 | -12.33 | 0.0 | 36.99 | -18.38 | 0.0 | 30.14 | -28.56 | 0.0 | 175 | 0.0 | 0.0 |
| 19Q3 (3) | 0.64 | -8.57 | 0.0 | 0.07 | 16.67 | 0.0 | 0.29 | 0.0 | 0.0 | 0.27 | -6.9 | 0.0 | 10.94 | 27.6 | 0.0 | 45.31 | 9.37 | 0.0 | 42.19 | 1.83 | 0.0 | 175 | 0.0 | 0.0 |
| 19Q2 (2) | 0.7 | 1.45 | 0.0 | 0.06 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.29 | -38.3 | 0.0 | 8.57 | -1.43 | 0.0 | 41.43 | -1.43 | 0.0 | 41.43 | -39.18 | 0.0 | 175 | 0.0 | 0.0 |
| 19Q1 (1) | 0.69 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 8.70 | 0.0 | 0.0 | 42.03 | 0.0 | 0.0 | 68.12 | 0.0 | 0.0 | 175 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.62 | -15.48 | 0.15 | 36.36 | 1.38 | 2.99 | 0.98 | 6.52 | 5.73 | 61.35 | 52.67 | 21.85 | 37.40 | 26.04 | 204 | -13.92 |
| 2022 (9) | 3.1 | 20.62 | 0.11 | -31.25 | 1.34 | 18.58 | 0.92 | -2.13 | 3.55 | -43.0 | 43.23 | -1.69 | 29.68 | -18.86 | 237 | 45.4 |
| 2021 (8) | 2.57 | 14.22 | 0.16 | -15.79 | 1.13 | 8.65 | 0.94 | -13.76 | 6.23 | -26.27 | 43.97 | -4.88 | 36.58 | -24.5 | 163 | -1.81 |
| 2020 (7) | 2.25 | -18.18 | 0.19 | -26.92 | 1.04 | -8.77 | 1.09 | -12.8 | 8.44 | -10.68 | 46.22 | 11.5 | 48.44 | 6.58 | 166 | -5.14 |
| 2019 (6) | 2.75 | -1.79 | 0.26 | -7.14 | 1.14 | -5.79 | 1.25 | 15.74 | 9.45 | -5.45 | 41.45 | -4.07 | 45.45 | 17.85 | 175 | 0.0 |
| 2018 (5) | 2.8 | 3.32 | 0.28 | 16.67 | 1.21 | -3.97 | 1.08 | 28.57 | 10.00 | 12.92 | 43.21 | -7.05 | 38.57 | 24.44 | 175 | 0 |
| 2017 (4) | 2.71 | -9.06 | 0.24 | 26.32 | 1.26 | 9.57 | 0.84 | 7.69 | 8.86 | 38.9 | 46.49 | 20.48 | 31.00 | 18.42 | 0 | 0 |
| 2016 (3) | 2.98 | -2.61 | 0.19 | -20.83 | 1.15 | -16.67 | 0.78 | 9.86 | 6.38 | -18.71 | 38.59 | -14.43 | 26.17 | 12.81 | 164 | 0.0 |
| 2015 (2) | 3.06 | -8.66 | 0.24 | 0.0 | 1.38 | 17.95 | 0.71 | -24.47 | 7.84 | 9.48 | 45.10 | 29.13 | 23.20 | -17.31 | 164 | 0.0 |
| 2014 (1) | 3.35 | 16.32 | 0.24 | 0.0 | 1.17 | 39.29 | 0.94 | -6.0 | 7.16 | 0 | 34.93 | 0 | 28.06 | 0 | 164 | 0.0 |
