- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.86 | -3.57 | -12.75 | 0.1 | 0.0 | -16.67 | 0.16 | 14.29 | 77.78 | 0.01 | 0.0 | 0.0 | 2.06 | 3.7 | -4.49 | 3.29 | 18.52 | 103.75 | 0.21 | 3.7 | 14.61 | 384 | -1.54 | -1.79 |
| 23Q3 (19) | 5.04 | 6.78 | -10.8 | 0.1 | 0.0 | -33.33 | 0.14 | 16.67 | -17.65 | 0.01 | 0.0 | 0.0 | 1.98 | -6.35 | -25.26 | 2.78 | 9.26 | -7.68 | 0.20 | -6.35 | 12.1 | 390 | -5.11 | -2.5 |
| 23Q2 (18) | 4.72 | -14.65 | -33.24 | 0.1 | -16.67 | -41.18 | 0.12 | -14.29 | -33.33 | 0.01 | 0.0 | -50.0 | 2.12 | -2.37 | -11.89 | 2.54 | 0.42 | -0.14 | 0.21 | 17.16 | -25.11 | 411 | 0.0 | 1.48 |
| 23Q1 (17) | 5.53 | -0.72 | -20.77 | 0.12 | 0.0 | -33.33 | 0.14 | 55.56 | -22.22 | 0.01 | 0.0 | -50.0 | 2.17 | 0.72 | -15.85 | 2.53 | 56.68 | -1.83 | 0.18 | 0.72 | -36.89 | 411 | 5.12 | 2.75 |
| 22Q4 (16) | 5.57 | -1.42 | -23.59 | 0.12 | -20.0 | -29.41 | 0.09 | -47.06 | -60.87 | 0.01 | 0.0 | -66.67 | 2.15 | -18.85 | -7.61 | 1.62 | -46.3 | -48.79 | 0.18 | 1.44 | -56.37 | 391 | -2.25 | -0.51 |
| 22Q3 (15) | 5.65 | -20.08 | -32.01 | 0.15 | -11.76 | -11.76 | 0.17 | -5.56 | -15.0 | 0.01 | -50.0 | -50.0 | 2.65 | 10.41 | 29.78 | 3.01 | 18.18 | 25.02 | 0.18 | -37.43 | -26.46 | 400 | -1.23 | 20.85 |
| 22Q2 (14) | 7.07 | 1.29 | -3.94 | 0.17 | -5.56 | 0.0 | 0.18 | 0.0 | -5.26 | 0.02 | 0.0 | 0.0 | 2.40 | -6.76 | 4.1 | 2.55 | -1.27 | -1.38 | 0.28 | -1.27 | 4.1 | 405 | 1.25 | 1.0 |
| 22Q1 (13) | 6.98 | -4.25 | 8.89 | 0.18 | 5.88 | 20.0 | 0.18 | -21.74 | 0.0 | 0.02 | -33.33 | 0.0 | 2.58 | 10.58 | 10.2 | 2.58 | -18.26 | -8.17 | 0.29 | -30.37 | -8.17 | 400 | 1.78 | 1.01 |
| 21Q4 (12) | 7.29 | -12.27 | 16.64 | 0.17 | 0.0 | 21.43 | 0.23 | 15.0 | 15.0 | 0.03 | 50.0 | 50.0 | 2.33 | 13.99 | 4.11 | 3.16 | 31.09 | -1.41 | 0.41 | 70.99 | 28.6 | 393 | 18.73 | -4.84 |
| 21Q3 (11) | 8.31 | 12.91 | 43.03 | 0.17 | 0.0 | 41.67 | 0.2 | 5.26 | 17.65 | 0.02 | 0.0 | 100.0 | 2.05 | -11.43 | -0.95 | 2.41 | -6.77 | -17.75 | 0.24 | -11.43 | 39.83 | 331 | -17.46 | -21.38 |
| 21Q2 (10) | 7.36 | 14.82 | 28.9 | 0.17 | 13.33 | 41.67 | 0.19 | 5.56 | 35.71 | 0.02 | 0.0 | 100.0 | 2.31 | -1.3 | 9.91 | 2.58 | -8.07 | 5.29 | 0.27 | -12.91 | 55.16 | 401 | 1.26 | -9.48 |
| 21Q1 (9) | 6.41 | 2.56 | 5.08 | 0.15 | 7.14 | 7.14 | 0.18 | -10.0 | 12.5 | 0.02 | 0.0 | 100.0 | 2.34 | 4.47 | 1.96 | 2.81 | -12.25 | 7.06 | 0.31 | -2.5 | 90.33 | 396 | -4.12 | -11.8 |
| 20Q4 (8) | 6.25 | 7.57 | 5.57 | 0.14 | 16.67 | -17.65 | 0.2 | 17.65 | 33.33 | 0.02 | 100.0 | 100.0 | 2.24 | 8.45 | -22.0 | 3.20 | 9.36 | 26.29 | 0.32 | 85.92 | 89.44 | 413 | -1.9 | -8.02 |
| 20Q3 (7) | 5.81 | 1.75 | -1.36 | 0.12 | 0.0 | -14.29 | 0.17 | 21.43 | 13.33 | 0.01 | 0.0 | 0.0 | 2.07 | -1.72 | -13.11 | 2.93 | 19.34 | 14.89 | 0.17 | -1.72 | 1.38 | 421 | -4.97 | -8.87 |
| 20Q2 (6) | 5.71 | -6.39 | -6.24 | 0.12 | -14.29 | -14.29 | 0.14 | -12.5 | -12.5 | 0.01 | 0.0 | 0.0 | 2.10 | -8.43 | -8.58 | 2.45 | -6.52 | -6.68 | 0.18 | 6.83 | 6.65 | 443 | -1.34 | -6.34 |
| 20Q1 (5) | 6.1 | 3.04 | 1.84 | 0.14 | -17.65 | 0.0 | 0.16 | 6.67 | 0.0 | 0.01 | 0.0 | 0.0 | 2.30 | -20.08 | -1.8 | 2.62 | 3.52 | -1.8 | 0.16 | -2.95 | -1.8 | 449 | 0.0 | -4.26 |
| 19Q4 (4) | 5.92 | 0.51 | 0.0 | 0.17 | 21.43 | 0.0 | 0.15 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.87 | 20.81 | 0.0 | 2.53 | -0.51 | 0.0 | 0.17 | -0.51 | 0.0 | 449 | -2.81 | 0.0 |
| 19Q3 (3) | 5.89 | -3.28 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.01 | 0.0 | 0.0 | 2.38 | 3.4 | 0.0 | 2.55 | -3.07 | 0.0 | 0.17 | 3.4 | 0.0 | 462 | -2.33 | 0.0 |
| 19Q2 (2) | 6.09 | 1.67 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.30 | -1.64 | 0.0 | 2.63 | -1.64 | 0.0 | 0.16 | -1.64 | 0.0 | 473 | 0.85 | 0.0 |
| 19Q1 (1) | 5.99 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 469 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.14 | -20.27 | 0.42 | -32.26 | 0.55 | -9.84 | 0.04 | -33.33 | 2.09 | -15.04 | 2.73 | 13.09 | 0.20 | -16.39 | 384 | -1.79 |
| 2022 (9) | 25.26 | -13.99 | 0.62 | -6.06 | 0.61 | -24.69 | 0.06 | -25.0 | 2.45 | 9.22 | 2.41 | -12.44 | 0.24 | -12.8 | 391 | -0.51 |
| 2021 (8) | 29.37 | 23.04 | 0.66 | 26.92 | 0.81 | 19.12 | 0.08 | 33.33 | 2.25 | 3.15 | 2.76 | -3.19 | 0.27 | 8.36 | 393 | -4.84 |
| 2020 (7) | 23.87 | -0.08 | 0.52 | -10.34 | 0.68 | 9.68 | 0.06 | 20.0 | 2.18 | -10.27 | 2.85 | 9.77 | 0.25 | 20.1 | 413 | -8.02 |
| 2019 (6) | 23.89 | -9.92 | 0.58 | -7.94 | 0.62 | -16.22 | 0.05 | -28.57 | 2.43 | 2.2 | 2.60 | -6.99 | 0.21 | -20.71 | 449 | -2.81 |
| 2018 (5) | 26.52 | 2.95 | 0.63 | -3.08 | 0.74 | 0.0 | 0.07 | 0.0 | 2.38 | -5.85 | 2.79 | -2.87 | 0.26 | -2.87 | 462 | 2.21 |
| 2017 (4) | 25.76 | 12.0 | 0.65 | -5.8 | 0.74 | 1.37 | 0.07 | 16.67 | 2.52 | -15.89 | 2.87 | -9.49 | 0.27 | 4.17 | 452 | 0.89 |
| 2016 (3) | 23.0 | 2.77 | 0.69 | -13.75 | 0.73 | 14.06 | 0.06 | 20.0 | 3.00 | -16.07 | 3.17 | 10.99 | 0.26 | 16.77 | 448 | -3.24 |
| 2015 (2) | 22.38 | -17.42 | 0.8 | 3.9 | 0.64 | -11.11 | 0.05 | -16.67 | 3.57 | 25.81 | 2.86 | 7.64 | 0.22 | 0.91 | 463 | 0.0 |
| 2014 (1) | 27.1 | 3.44 | 0.77 | -8.33 | 0.72 | 5.88 | 0.06 | 20.0 | 2.84 | 0 | 2.66 | 0 | 0.22 | 0 | 463 | 6.44 |
