- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.86 | 130.96 | 35.31 | 0.08 | 0.0 | -60.0 | 0.51 | 112.5 | 18.6 | 0 | 0 | 0 | 0.47 | -56.7 | -70.44 | 3.02 | -7.99 | -12.35 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q3 (19) | 7.3 | -21.51 | -41.69 | 0.08 | -27.27 | -20.0 | 0.24 | -40.0 | -48.94 | 0 | 0 | 0 | 1.10 | -7.35 | 37.21 | 3.29 | -23.56 | -12.42 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q2 (18) | 9.3 | -4.71 | -20.31 | 0.11 | -15.38 | 10.0 | 0.4 | 25.0 | 5.26 | 0 | 0 | 0 | 1.18 | -11.2 | 38.03 | 4.30 | 31.18 | 32.09 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q1 (17) | 9.76 | -21.67 | -15.28 | 0.13 | -35.0 | 30.0 | 0.32 | -25.58 | -13.51 | 0 | 0 | 0 | 1.33 | -17.02 | 53.44 | 3.28 | -4.99 | 2.08 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 22Q4 (16) | 12.46 | -0.48 | 8.92 | 0.2 | 100.0 | 53.85 | 0.43 | -8.51 | 7.5 | 0 | 0 | 0 | 1.61 | 100.96 | 41.25 | 3.45 | -8.07 | -1.3 | 0.00 | 0 | 0 | 272 | 0.0 | 0.0 |
| 22Q3 (15) | 12.52 | 7.28 | 37.13 | 0.1 | 0.0 | 25.0 | 0.47 | 23.68 | 62.07 | 0 | 0 | 0 | 0.80 | -6.79 | -8.85 | 3.75 | 15.29 | 18.19 | 0.00 | 0 | 0 | 272 | 0.0 | 0.0 |
| 22Q2 (14) | 11.67 | 1.3 | 17.05 | 0.1 | 0.0 | 11.11 | 0.38 | 2.7 | 72.73 | 0 | 0 | 0 | 0.86 | -1.29 | -5.07 | 3.26 | 1.38 | 47.57 | 0.00 | 0 | 0 | 272 | 0.0 | 0.0 |
| 22Q1 (13) | 11.52 | 0.7 | 62.71 | 0.1 | -23.08 | 42.86 | 0.37 | -7.5 | 68.18 | 0 | 0 | -100.0 | 0.87 | -23.61 | -12.2 | 3.21 | -8.14 | 3.36 | 0.00 | 0 | -100.0 | 272 | 0.0 | 0.0 |
| 21Q4 (12) | 11.44 | 25.3 | 56.5 | 0.13 | 62.5 | 85.71 | 0.4 | 37.93 | 33.33 | 0 | 0 | -100.0 | 1.14 | 29.69 | 18.67 | 3.50 | 10.08 | -14.8 | 0.00 | 0 | -100.0 | 272 | 0.0 | 0.0 |
| 21Q3 (11) | 9.13 | -8.43 | 40.68 | 0.08 | -11.11 | 14.29 | 0.29 | 31.82 | 16.0 | 0 | 0 | -100.0 | 0.88 | -2.93 | -18.76 | 3.18 | 43.95 | -17.54 | 0.00 | 0 | -100.0 | 272 | 0.0 | 0.0 |
| 21Q2 (10) | 9.97 | 40.82 | 351.13 | 0.09 | 28.57 | 28.57 | 0.22 | 0.0 | 46.67 | 0 | -100.0 | -100.0 | 0.90 | -8.7 | -71.5 | 2.21 | -28.99 | -67.49 | 0.00 | -100.0 | -100.0 | 272 | 0.0 | 0.0 |
| 21Q1 (9) | 7.08 | -3.15 | 216.07 | 0.07 | 0.0 | 40.0 | 0.22 | -26.67 | 46.67 | 0.01 | 0.0 | -66.67 | 0.99 | 3.25 | -55.71 | 3.11 | -24.28 | -53.6 | 0.14 | 3.25 | -89.45 | 272 | 0.0 | 0.0 |
| 20Q4 (8) | 7.31 | 12.63 | 187.8 | 0.07 | 0.0 | -12.5 | 0.3 | 20.0 | 87.5 | 0.01 | -50.0 | -66.67 | 0.96 | -11.22 | -69.6 | 4.10 | 6.54 | -34.85 | 0.14 | -55.61 | -88.42 | 272 | 0.0 | 0.0 |
| 20Q3 (7) | 6.49 | 193.67 | 123.79 | 0.07 | 0.0 | -30.0 | 0.25 | 66.67 | 177.78 | 0.02 | 0.0 | -33.33 | 1.08 | -65.95 | -68.72 | 3.85 | -43.25 | 24.12 | 0.31 | -65.95 | -70.21 | 272 | 0.0 | 0.0 |
| 20Q2 (6) | 2.21 | -1.34 | -24.57 | 0.07 | 40.0 | -36.36 | 0.15 | 0.0 | 87.5 | 0.02 | -33.33 | -33.33 | 3.17 | 41.9 | -15.63 | 6.79 | 1.36 | 148.59 | 0.90 | -32.43 | -11.61 | 272 | 0.0 | 0.0 |
| 20Q1 (5) | 2.24 | -11.81 | -27.97 | 0.05 | -37.5 | -58.33 | 0.15 | -6.25 | 36.36 | 0.03 | 0.0 | 0.0 | 2.23 | -29.13 | -42.15 | 6.70 | 6.31 | 89.33 | 1.34 | 13.39 | 38.84 | 272 | 0.0 | 0.0 |
| 19Q4 (4) | 2.54 | -12.41 | 0.0 | 0.08 | -20.0 | 0.0 | 0.16 | 77.78 | 0.0 | 0.03 | 0.0 | 0.0 | 3.15 | -8.66 | 0.0 | 6.30 | 102.97 | 0.0 | 1.18 | 14.17 | 0.0 | 272 | 0.0 | 0.0 |
| 19Q3 (3) | 2.9 | -1.02 | 0.0 | 0.1 | -9.09 | 0.0 | 0.09 | 12.5 | 0.0 | 0.03 | 0.0 | 0.0 | 3.45 | -8.15 | 0.0 | 3.10 | 13.66 | 0.0 | 1.03 | 1.03 | 0.0 | 272 | 0.0 | 0.0 |
| 19Q2 (2) | 2.93 | -5.79 | 0.0 | 0.11 | -8.33 | 0.0 | 0.08 | -27.27 | 0.0 | 0.03 | 0.0 | 0.0 | 3.75 | -2.7 | 0.0 | 2.73 | -22.8 | 0.0 | 1.02 | 6.14 | 0.0 | 272 | 0.0 | 0.0 |
| 19Q1 (1) | 3.11 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 272 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.21 | -10.3 | 0.4 | -21.57 | 1.47 | -10.91 | 0 | 0 | 0.93 | -12.57 | 3.40 | -0.68 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 48.17 | 28.08 | 0.51 | 34.21 | 1.65 | 46.02 | 0 | 0 | 1.06 | 4.79 | 3.43 | 14.01 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 37.61 | 105.97 | 0.38 | 46.15 | 1.13 | 31.4 | 0.02 | -75.0 | 1.01 | -29.04 | 3.00 | -36.21 | 0.05 | -87.86 | 272 | 0.0 |
| 2020 (7) | 18.26 | 59.06 | 0.26 | -35.0 | 0.86 | 95.45 | 0.08 | -38.46 | 1.42 | -59.13 | 4.71 | 22.88 | 0.44 | -61.31 | 272 | 0.0 |
| 2019 (6) | 11.48 | -6.89 | 0.4 | -11.11 | 0.44 | -4.35 | 0.13 | 0.0 | 3.48 | -4.53 | 3.83 | 2.73 | 1.13 | 7.4 | 272 | 0.0 |
| 2018 (5) | 12.33 | 38.23 | 0.45 | 12.5 | 0.46 | 31.43 | 0.13 | 85.71 | 3.65 | -18.61 | 3.73 | -4.92 | 1.05 | 34.35 | 272 | 0.0 |
| 2017 (4) | 8.92 | -13.73 | 0.4 | 2.56 | 0.35 | -2.78 | 0.07 | 133.33 | 4.48 | 18.89 | 3.92 | 12.7 | 0.78 | 170.48 | 272 | 1.87 |
| 2016 (3) | 10.34 | 7.04 | 0.39 | 11.43 | 0.36 | 12.5 | 0.03 | 0.0 | 3.77 | 4.1 | 3.48 | 5.1 | 0.29 | -6.58 | 267 | -5.65 |
| 2015 (2) | 9.66 | -2.91 | 0.35 | -14.63 | 0.32 | 6.67 | 0.03 | -25.0 | 3.62 | -12.07 | 3.31 | 9.87 | 0.31 | -22.75 | 283 | 18.41 |
| 2014 (1) | 9.95 | 23.6 | 0.41 | 28.12 | 0.3 | 36.36 | 0.04 | -33.33 | 4.12 | 0 | 3.02 | 0 | 0.40 | 0 | 239 | 17.73 |
