- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.77 | 45.03 | 33.17 | 0.31 | 34.78 | 40.91 | 0.42 | 75.0 | 90.91 | 0.19 | 90.0 | 111.11 | 11.19 | -7.06 | 5.81 | 15.16 | 20.67 | 43.35 | 6.86 | 31.01 | 58.52 | 860 | 55.23 | 45.52 |
| 23Q3 (19) | 1.91 | 4.95 | -9.48 | 0.23 | -4.17 | 15.0 | 0.24 | 9.09 | 14.29 | 0.1 | 0.0 | 11.11 | 12.04 | -8.68 | 27.04 | 12.57 | 3.95 | 26.25 | 5.24 | -4.71 | 22.75 | 554 | -1.25 | -8.13 |
| 23Q2 (18) | 1.82 | 12.35 | -24.79 | 0.24 | 0.0 | 9.09 | 0.22 | 0.0 | 0.0 | 0.1 | 25.0 | 0.0 | 13.19 | -10.99 | 45.05 | 12.09 | -10.99 | 32.97 | 5.49 | 11.26 | 32.97 | 561 | 0.72 | -7.73 |
| 23Q1 (17) | 1.62 | -22.12 | -35.97 | 0.24 | 9.09 | 14.29 | 0.22 | 0.0 | 0.0 | 0.08 | -11.11 | -20.0 | 14.81 | 40.07 | 78.48 | 13.58 | 28.4 | 56.17 | 4.94 | 14.13 | 24.94 | 557 | -5.75 | -8.24 |
| 22Q4 (16) | 2.08 | -1.42 | -31.58 | 0.22 | 10.0 | -8.33 | 0.22 | 4.76 | 4.76 | 0.09 | 0.0 | -18.18 | 10.58 | 11.59 | 33.97 | 10.58 | 6.27 | 53.11 | 4.33 | 1.44 | 19.58 | 591 | -1.99 | -2.31 |
| 22Q3 (15) | 2.11 | -12.81 | -33.02 | 0.2 | -9.09 | -13.04 | 0.21 | -4.55 | -27.59 | 0.09 | -10.0 | -10.0 | 9.48 | 4.27 | 29.82 | 9.95 | 9.48 | 8.11 | 4.27 | 3.22 | 34.36 | 603 | -0.82 | -0.99 |
| 22Q2 (14) | 2.42 | -4.35 | 13.08 | 0.22 | 4.76 | 0.0 | 0.22 | 0.0 | 4.76 | 0.1 | 0.0 | 0.0 | 9.09 | 9.52 | -11.57 | 9.09 | 4.55 | -7.36 | 4.13 | 4.55 | -11.57 | 608 | 0.16 | 0.5 |
| 22Q1 (13) | 2.53 | -16.78 | 15.53 | 0.21 | -12.5 | -4.55 | 0.22 | 4.76 | 15.79 | 0.1 | -9.09 | 25.0 | 8.30 | 5.14 | -17.37 | 8.70 | 25.88 | 0.23 | 3.95 | 9.23 | 8.2 | 607 | 0.33 | 0.33 |
| 21Q4 (12) | 3.04 | -3.49 | 33.33 | 0.24 | 4.35 | 20.0 | 0.21 | -27.59 | -8.7 | 0.11 | 10.0 | 22.22 | 7.89 | 8.12 | -10.0 | 6.91 | -24.97 | -31.52 | 3.62 | 13.98 | -8.33 | 605 | -0.66 | -7.63 |
| 21Q3 (11) | 3.15 | 47.2 | 39.38 | 0.23 | 4.55 | 9.52 | 0.29 | 38.1 | 16.0 | 0.1 | 0.0 | 0.0 | 7.30 | -28.98 | -21.42 | 9.21 | -6.18 | -16.77 | 3.17 | -32.06 | -28.25 | 609 | 0.66 | -9.1 |
| 21Q2 (10) | 2.14 | -2.28 | -5.73 | 0.22 | 0.0 | -18.52 | 0.21 | 10.53 | 5.0 | 0.1 | 25.0 | 25.0 | 10.28 | 2.34 | -13.57 | 9.81 | 13.11 | 11.38 | 4.67 | 27.92 | 32.59 | 605 | 0.0 | -10.77 |
| 21Q1 (9) | 2.19 | -3.95 | 71.09 | 0.22 | 10.0 | 10.0 | 0.19 | -17.39 | 5.56 | 0.08 | -11.11 | 0.0 | 10.05 | 14.52 | -35.71 | 8.68 | -14.0 | -38.31 | 3.65 | -7.46 | -41.55 | 605 | -7.63 | -10.37 |
| 20Q4 (8) | 2.28 | 0.88 | -19.15 | 0.2 | -4.76 | -20.0 | 0.23 | -8.0 | -14.81 | 0.09 | -10.0 | -25.0 | 8.77 | -5.6 | -1.05 | 10.09 | -8.81 | 5.36 | 3.95 | -10.79 | -7.24 | 655 | -2.24 | -4.24 |
| 20Q3 (7) | 2.26 | -0.44 | -20.42 | 0.21 | -22.22 | -22.22 | 0.25 | 25.0 | -7.41 | 0.1 | 25.0 | -16.67 | 9.29 | -21.88 | -2.26 | 11.06 | 25.55 | 16.36 | 4.42 | 25.55 | 4.72 | 670 | -1.18 | -5.37 |
| 20Q2 (6) | 2.27 | 77.34 | -22.79 | 0.27 | 35.0 | -22.86 | 0.2 | 11.11 | -13.04 | 0.08 | 0.0 | -20.0 | 11.89 | -23.88 | -0.09 | 8.81 | -37.35 | 12.62 | 3.52 | -43.61 | 3.61 | 678 | 0.44 | -7.88 |
| 20Q1 (5) | 1.28 | -54.61 | -43.36 | 0.2 | -20.0 | -28.57 | 0.18 | -33.33 | -18.18 | 0.08 | -33.33 | 0.0 | 15.62 | 76.25 | 26.12 | 14.06 | 46.88 | 44.46 | 6.25 | 46.88 | 76.56 | 675 | -1.32 | -8.91 |
| 19Q4 (4) | 2.82 | -0.7 | 0.0 | 0.25 | -7.41 | 0.0 | 0.27 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 8.87 | -6.75 | 0.0 | 9.57 | 0.71 | 0.0 | 4.26 | 0.71 | 0.0 | 684 | -3.39 | 0.0 |
| 19Q3 (3) | 2.84 | -3.4 | 0.0 | 0.27 | -22.86 | 0.0 | 0.27 | 17.39 | 0.0 | 0.12 | 20.0 | 0.0 | 9.51 | -20.14 | 0.0 | 9.51 | 21.52 | 0.0 | 4.23 | 24.23 | 0.0 | 708 | -3.8 | 0.0 |
| 19Q2 (2) | 2.94 | 30.09 | 0.0 | 0.35 | 25.0 | 0.0 | 0.23 | 4.55 | 0.0 | 0.1 | 25.0 | 0.0 | 11.90 | -3.91 | 0.0 | 7.82 | -19.64 | 0.0 | 3.40 | -3.91 | 0.0 | 736 | -0.67 | 0.0 |
| 19Q1 (1) | 2.26 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 12.39 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 741 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.12 | -11.16 | 1.02 | 20.0 | 1.1 | 26.44 | 0.48 | 23.08 | 12.56 | 35.07 | 13.55 | 42.32 | 5.91 | 38.54 | 860 | 45.52 |
| 2022 (9) | 9.14 | -13.12 | 0.85 | -6.59 | 0.87 | -4.4 | 0.39 | 0.0 | 9.30 | 7.51 | 9.52 | 10.04 | 4.27 | 15.1 | 591 | -2.31 |
| 2021 (8) | 10.52 | 30.04 | 0.91 | 4.6 | 0.91 | 4.6 | 0.39 | 14.71 | 8.65 | -19.56 | 8.65 | -19.56 | 3.71 | -11.79 | 605 | -7.63 |
| 2020 (7) | 8.09 | -25.51 | 0.87 | -24.35 | 0.87 | -12.12 | 0.34 | -19.05 | 10.75 | 1.56 | 10.75 | 17.97 | 4.20 | 8.67 | 655 | -12.67 |
| 2019 (6) | 10.86 | 3.13 | 1.15 | -0.86 | 0.99 | -11.61 | 0.42 | 5.0 | 10.59 | -3.87 | 9.12 | -14.29 | 3.87 | 1.81 | 750 | 5.34 |
| 2018 (5) | 10.53 | 6.69 | 1.16 | 9.43 | 1.12 | 3.7 | 0.4 | 14.29 | 11.02 | 2.57 | 10.64 | -2.8 | 3.80 | 7.12 | 712 | -0.42 |
| 2017 (4) | 9.87 | -16.07 | 1.06 | -12.4 | 1.08 | -0.92 | 0.35 | -7.89 | 10.74 | 4.38 | 10.94 | 18.06 | 3.55 | 9.74 | 715 | -8.45 |
| 2016 (3) | 11.76 | -10.02 | 1.21 | 16.35 | 1.09 | -3.54 | 0.38 | -11.63 | 10.29 | 29.31 | 9.27 | 7.21 | 3.23 | -1.78 | 781 | -11.25 |
| 2015 (2) | 13.07 | 11.33 | 1.04 | 11.83 | 1.13 | 10.78 | 0.43 | 4.88 | 7.96 | 0.45 | 8.65 | -0.49 | 3.29 | -5.79 | 880 | 4.14 |
| 2014 (1) | 11.74 | 10.96 | 0.93 | 16.25 | 1.02 | -14.29 | 0.41 | 10.81 | 7.92 | 0 | 8.69 | 0 | 3.49 | 0 | 845 | 3.43 |
