- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.39 | 9.82 | 16.59 | 0.63 | 5.0 | 16.67 | 2.51 | 19.52 | 2.45 | 0.12 | 0.0 | 9.09 | 2.58 | -4.38 | 0.07 | 10.29 | 8.84 | -12.13 | 0.49 | -8.94 | -6.43 | 0 | 0 | 0 |
| 23Q3 (19) | 22.21 | 4.37 | 6.88 | 0.6 | 0.0 | 9.09 | 2.1 | 0.0 | -3.23 | 0.12 | 0.0 | -7.69 | 2.70 | -4.19 | 2.07 | 9.46 | -4.19 | -9.46 | 0.54 | -4.19 | -13.64 | 0 | 0 | 0 |
| 23Q2 (18) | 21.28 | 3.6 | 9.13 | 0.6 | 5.26 | 17.65 | 2.1 | 8.25 | 3.96 | 0.12 | 9.09 | 33.33 | 2.82 | 1.6 | 7.81 | 9.87 | 4.48 | -4.74 | 0.56 | 5.3 | 22.18 | 0 | 0 | 0 |
| 23Q1 (17) | 20.54 | -1.82 | 12.3 | 0.57 | 5.56 | 11.76 | 1.94 | -20.82 | -2.51 | 0.11 | 0.0 | 57.14 | 2.78 | 7.51 | -0.48 | 9.44 | -19.35 | -13.19 | 0.54 | 1.85 | 39.93 | 0 | 0 | 0 |
| 22Q4 (16) | 20.92 | 0.67 | 19.82 | 0.54 | -1.82 | 12.5 | 2.45 | 12.9 | 9.87 | 0.11 | -15.38 | 120.0 | 2.58 | -2.48 | -6.11 | 11.71 | 12.15 | -8.31 | 0.53 | -15.95 | 83.61 | 0 | 0 | 0 |
| 22Q3 (15) | 20.78 | 6.56 | 30.04 | 0.55 | 7.84 | 27.91 | 2.17 | 7.43 | 1.4 | 0.13 | 44.44 | 160.0 | 2.65 | 1.2 | -1.64 | 10.44 | 0.81 | -22.02 | 0.63 | 35.55 | 99.94 | 0 | 0 | 0 |
| 22Q2 (14) | 19.5 | 6.62 | 33.11 | 0.51 | 0.0 | 27.5 | 2.02 | 1.51 | 8.02 | 0.09 | 28.57 | 80.0 | 2.62 | -6.21 | -4.21 | 10.36 | -4.79 | -18.85 | 0.46 | 20.59 | 35.23 | 0 | 0 | 0 |
| 22Q1 (13) | 18.29 | 4.75 | 33.6 | 0.51 | 6.25 | 34.21 | 1.99 | -10.76 | 17.06 | 0.07 | 40.0 | 75.0 | 2.79 | 1.43 | 0.46 | 10.88 | -14.81 | -12.38 | 0.38 | 33.65 | 30.99 | 0 | 0 | 0 |
| 21Q4 (12) | 17.46 | 9.26 | 31.08 | 0.48 | 11.63 | 33.33 | 2.23 | 4.21 | 27.43 | 0.05 | 0.0 | 66.67 | 2.75 | 2.17 | 1.72 | 12.77 | -4.63 | -2.79 | 0.29 | -8.48 | 27.15 | 0 | 0 | 0 |
| 21Q3 (11) | 15.98 | 9.08 | 19.16 | 0.43 | 7.5 | 22.86 | 2.14 | 14.44 | 24.42 | 0.05 | 0.0 | 66.67 | 2.69 | -1.45 | 3.1 | 13.39 | 4.91 | 4.41 | 0.31 | -8.32 | 39.86 | 0 | 0 | 0 |
| 21Q2 (10) | 14.65 | 7.01 | 13.74 | 0.4 | 5.26 | 33.33 | 1.87 | 10.0 | 10.0 | 0.05 | 25.0 | 150.0 | 2.73 | -1.63 | 17.22 | 12.76 | 2.79 | -3.29 | 0.34 | 16.81 | 119.8 | 0 | 0 | 0 |
| 21Q1 (9) | 13.69 | 2.78 | 20.19 | 0.38 | 5.56 | 26.67 | 1.7 | -2.86 | 18.88 | 0.04 | 33.33 | 300.0 | 2.78 | 2.7 | 5.39 | 12.42 | -5.48 | -1.09 | 0.29 | 29.73 | 232.8 | 0 | 0 | 0 |
| 20Q4 (8) | 13.32 | -0.67 | 3.98 | 0.36 | 2.86 | 5.88 | 1.75 | 1.74 | 0.57 | 0.03 | 0.0 | 200.0 | 2.70 | 3.55 | 1.83 | 13.14 | 2.43 | -3.28 | 0.23 | 0.68 | 188.51 | 0 | 0 | 0 |
| 20Q3 (7) | 13.41 | 4.11 | -0.59 | 0.35 | 16.67 | 25.0 | 1.72 | 1.18 | -4.97 | 0.03 | 50.0 | 50.0 | 2.61 | 12.06 | 25.75 | 12.83 | -2.82 | -4.41 | 0.22 | 44.07 | 50.89 | 0 | 0 | 0 |
| 20Q2 (6) | 12.88 | 13.08 | -8.59 | 0.3 | 0.0 | -6.25 | 1.7 | 18.88 | -8.6 | 0.02 | 100.0 | -33.33 | 2.33 | -11.57 | 2.56 | 13.20 | 5.13 | -0.02 | 0.16 | 76.86 | -27.07 | 0 | 0 | 0 |
| 20Q1 (5) | 11.39 | -11.09 | -11.36 | 0.3 | -11.76 | 0.0 | 1.43 | -17.82 | -16.37 | 0.01 | 0.0 | -50.0 | 2.63 | -0.76 | 12.82 | 12.55 | -7.57 | -5.65 | 0.09 | 12.47 | -43.59 | 0 | 0 | 0 |
| 19Q4 (4) | 12.81 | -5.04 | 0.0 | 0.34 | 21.43 | 0.0 | 1.74 | -3.87 | 0.0 | 0.01 | -50.0 | 0.0 | 2.65 | 27.87 | 0.0 | 13.58 | 1.24 | 0.0 | 0.08 | -47.35 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 13.49 | -4.26 | 0.0 | 0.28 | -12.5 | 0.0 | 1.81 | -2.69 | 0.0 | 0.02 | -33.33 | 0.0 | 2.08 | -8.61 | 0.0 | 13.42 | 1.64 | 0.0 | 0.15 | -30.37 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 14.09 | 9.65 | 0.0 | 0.32 | 6.67 | 0.0 | 1.86 | 8.77 | 0.0 | 0.03 | 50.0 | 0.0 | 2.27 | -2.72 | 0.0 | 13.20 | -0.8 | 0.0 | 0.21 | 36.8 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 12.85 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 13.31 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 88.41 | 11.22 | 2.41 | 14.76 | 8.65 | 0.23 | 0.46 | 15.0 | 2.73 | 3.18 | 9.78 | -9.88 | 0.52 | 3.4 | 0 | 0 |
| 2022 (9) | 79.49 | 28.67 | 2.1 | 24.26 | 8.63 | 8.55 | 0.4 | 100.0 | 2.64 | -3.42 | 10.86 | -15.63 | 0.50 | 55.44 | 0 | 0 |
| 2021 (8) | 61.78 | 21.11 | 1.69 | 28.03 | 7.95 | 20.45 | 0.2 | 100.0 | 2.74 | 5.71 | 12.87 | -0.54 | 0.32 | 65.13 | 0 | 0 |
| 2020 (7) | 51.01 | -4.17 | 1.32 | 6.45 | 6.6 | -7.3 | 0.1 | 25.0 | 2.59 | 11.08 | 12.94 | -3.27 | 0.20 | 30.44 | 0 | 0 |
| 2019 (6) | 53.23 | 34.66 | 1.24 | -35.42 | 7.12 | 36.66 | 0.08 | 300.0 | 2.33 | -52.04 | 13.38 | 1.49 | 0.15 | 197.05 | 0 | 0 |
| 2018 (5) | 39.53 | 41.94 | 1.92 | 53.6 | 5.21 | 65.92 | 0.02 | 0 | 4.86 | 8.22 | 13.18 | 16.9 | 0.05 | 0 | 0 | 0 |
| 2017 (4) | 27.85 | 2.73 | 1.25 | -0.79 | 3.14 | -5.14 | 0 | 0 | 4.49 | -3.43 | 11.27 | -7.66 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 27.11 | 8.35 | 1.26 | -23.17 | 3.31 | 13.36 | 0.01 | 0 | 4.65 | -29.09 | 12.21 | 4.62 | 0.04 | 0 | 1385 | 0.0 |
| 2015 (2) | 25.02 | 0.85 | 1.64 | 54.72 | 2.92 | 15.42 | 0 | 0 | 6.55 | 53.42 | 11.67 | 14.45 | 0.00 | 0 | 1385 | 0.0 |
| 2014 (1) | 24.81 | 14.49 | 1.06 | 17.78 | 2.53 | -7.33 | 0 | 0 | 4.27 | 0 | 10.20 | 0 | 0.00 | 0 | 1385 | 0.0 |
