玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.932.4127.6516.825.2671.1116.640.9196.011.93-5.0295.894.56-6.75113.082.87-5.5997.930.230.04.5520.320.7978.2562.68-3.447.72101.094.34-12.56-1.09-134.9893.1212.67-1.554.54
23Q3 (19)33.1310.436.6215.9822.5575.816.4920.3663.9212.5632.0782.294.8942.9894.053.0440.7483.130.234.550.020.1616.658.7464.91-2.9911.9396.891.857.253.11-36.15-67.7612.870.2314.1
23Q2 (18)30.015.5931.1613.0417.4873.8713.70-29.5360.429.51-41.7655.393.42-30.0662.092.16-30.7755.40.2215.790.017.29-25.755.9166.914.798.6695.1266.428.234.88-88.64-59.7112.84-7.4914.54
23Q1 (17)28.426.9228.0811.1012.9270.7719.44128.9814.1516.33168.144.214.89128.53.163.12115.171.630.19-13.640.023.27104.1217.5863.859.7318.3357.16-50.5649.6442.95371.47-30.513.8814.5213.49
22Q4 (16)26.589.6132.979.838.14138.018.49-15.6175.786.09-11.6180.712.14-15.08103.811.45-12.65104.230.22-4.3510.011.40-10.2451.1958.190.34-1.97115.6127.9835.74-15.82-263.78-209.8312.127.453.77
22Q3 (15)24.255.9911.349.0921.2129.5510.0617.8123.566.8912.58129.672.5219.43193.021.6619.42186.210.234.5527.7812.7014.5265.3657.99-5.83-4.190.342.782.249.66-20.21-17.011.280.62-17.3
22Q2 (14)22.883.11-2.357.5015.3812.448.54-49.855.966.12-60.94-12.942.11-55.49-12.811.39-54.72-7.950.2215.794.7611.09-43.961.1961.5814.12-3.5787.89130.16.2112.11-80.41-29.8111.21-8.34-14.82
22Q1 (13)22.1911.01-15.886.5057.38-26.0517.03252.5979.6415.67364.99113.24.74351.4376.873.07332.3988.340.19-5.0-13.6419.79162.4759.3453.96-9.1-18.5938.20-55.15-58.7661.80328.99738.4612.234.71-6.64
21Q4 (12)19.99-8.22-30.084.134.29-62.794.837.33-57.073.3712.33-58.61.0522.09-68.750.7122.41-64.50.2011.11-16.677.54-1.82-46.5259.36-1.84-18.4585.17-3.61-13.6314.4123.77933.1711.68-14.37-9.88
21Q3 (11)21.78-7.04-26.843.96-40.63-66.674.50-44.17-63.563.00-57.33-71.430.86-64.46-79.180.58-61.59-75.830.18-14.29-18.187.68-29.93-50.3260.47-5.31-17.7388.366.78-8.1111.64-32.52203.2613.643.65-1.73
21Q2 (10)23.43-11.18-9.646.67-24.121.688.06-14.98-3.77.03-4.35-0.712.42-9.74.761.51-7.368.630.21-4.5510.5310.96-11.76-7.4363.86-3.65-19.4682.75-10.675.3217.25134.03-19.513.160.460
21Q1 (9)26.38-7.73-4.668.79-20.815.659.48-15.737.737.35-9.7111.362.68-20.2414.531.63-18.513.990.22-8.334.7612.42-11.914.1966.28-8.94-6.9292.63-6.06-2.017.37428.6134.7313.101.08-10.7
20Q4 (8)28.59-3.963.7411.10-6.578.0811.25-8.9113.988.14-22.481.753.36-18.64-2.042.00-16.67-2.440.249.09-4.014.10-8.812.8972.79-0.97-2.0198.612.54-5.421.39-63.67134.5512.96-6.630
20Q3 (7)29.7714.814.211.8881.111.2412.3547.555.1110.5048.3128.684.1378.7917.662.4072.6615.380.2215.79-12.015.4630.577.9673.50-7.3-0.0196.1622.395.783.84-82.09-57.7813.8808.61
20Q2 (6)25.93-6.29-7.726.56-21.15-39.938.37-4.89-34.47.087.27-26.482.31-1.28-42.541.39-2.8-42.320.19-9.52-20.8311.84-0.67-22.8779.2911.353.6778.57-16.88-8.221.43291.6748.660.00-100.0-100.0
20Q1 (5)27.670.47.468.32-18.9918.698.80-10.8425.186.60-17.547.322.34-31.7845.341.43-30.2437.50.21-16.00.011.92-4.5619.871.21-4.133.8894.53-9.33-5.115.47235.561344.3814.6704.56
19Q4 (4)27.56-3.540.010.27-3.840.09.87-16.00.08.00-1.960.03.43-2.280.02.05-1.440.00.250.00.012.49-12.780.074.281.050.0104.2614.690.0-4.04-144.390.00.00-100.00.0
19Q3 (3)28.571.670.010.68-2.20.011.75-7.920.08.16-15.260.03.51-12.690.02.08-13.690.00.254.170.014.32-6.710.073.51-3.880.090.916.220.09.09-36.930.012.780.630.0
19Q2 (2)28.109.130.010.9255.780.012.7681.510.09.63114.960.04.02149.690.02.41131.730.00.2414.290.015.3554.270.076.4811.570.085.59-14.090.014.413705.410.012.70-9.480.0
19Q1 (1)25.750.00.07.010.00.07.030.00.04.480.00.01.610.00.01.040.00.00.210.00.09.950.00.068.550.00.099.620.00.00.380.00.014.030.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.5431.2514.4073.72.8530.216.4952.1212.4747.2317.0045.6710.9543.70.85-2.320.1848.8262.687.7287.3314.1912.64-46.263.42129.2713.0311.46
2022 (9)24.035.358.2941.712.19-10.4910.8462.038.4763.8311.6772.387.6277.210.8710.1313.5641.158.19-1.9776.48-12.5423.5288.651.492.5511.69-9.1
2021 (8)22.81-18.835.85-39.442.45-6.036.69-35.245.17-36.566.77-41.894.30-38.220.79-3.669.61-28.559.36-18.4587.45-6.512.4792.551.4547.2812.86-8.21
2020 (7)28.101.929.66-1.732.6020.1410.33-1.438.155.9811.65-7.396.96-9.260.82-14.5813.442.2872.79-2.0193.52-0.36.484.60.99-6.3714.019.97
2019 (6)27.5716.049.8374.912.1724.0510.4862.237.6972.0412.5862.117.6763.190.96-2.0413.1449.6674.289.7593.817.876.19-52.491.0539.7612.74-2.08
2018 (5)23.76-11.485.62-31.131.756.876.46-18.644.47-28.717.76-35.494.70-28.680.98-2.978.78-12.9867.68-22.4686.97-15.3613.0300.75-18.6713.01-2.47
2017 (4)26.84-15.78.16-36.351.643.817.94-38.976.27-34.7612.03-44.186.59-40.681.01-10.6210.09-32.8287.28-7.75102.764.2-2.7600.93013.34-1.77
2016 (3)31.847.2812.8214.061.589.2213.0121.259.6127.1221.555.7911.1112.791.13-10.3215.0219.394.61-9.598.62-5.831.3800.00013.586.85
2015 (2)29.6822.3411.2491.811.445.1210.7367.927.5656.8520.3732.889.8534.011.26-11.8912.5951.14104.54-15.5104.7214.22-4.7200.00012.712.67
2014 (1)24.2605.8601.3706.3904.82015.3307.3501.439.168.330123.712.4491.68-12.08.3200.00012.380

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