玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.63-6.40.8413.40121.8542.717.79-18.0619.337.36-15.01353.792.5219.43370.971.5122.76571.880.1958.3326.6711.06-24.661089.2575.58-16.33-24.21172.73168.69128.79-72.73-303.64-110.3921.73-22.59-6.7
23Q3 (19)49.8219.9915.946.0411.85191.659.500.11-59.578.66-4.94-52.442.11-20.97-46.171.23-13.38-29.310.12-14.2933.3314.682.44-46.7290.33-10.02-35.0864.2913.45327.4735.71-17.58-72.1528.077.34-15.86
23Q2 (18)41.523.31-1.985.40108.82440.09.49113.93-45.339.11113.37-34.412.67141.46-21.931.42149.82-5.960.14250.040.014.33124.57-32.18100.39-24.15-30.3456.67-37.57948.3343.33302.38-54.1926.15-62.77-12.45
23Q1 (17)40.19-13.08-6.27-61.21-751.86-252.8-68.12-4441.33-4331.06-68.12-2248.97-29717.39-6.44-592.47-12980.0-2.85-790.63-2475.00.04-73.33-50.0-58.33-6372.04-1007.15132.3532.72-9.6590.77115.13109.0810.77-98.46-98.9970.24201.5942.59
22Q4 (16)46.247.6137.139.39242.4924.37-1.50-106.38-120.27-2.90-115.93-136.57-0.93-123.72-125.34-0.32-118.39-119.280.1566.67-25.00.93-96.62-90.1499.72-28.34-24.45-600.00-2023.08-700.0700.00445.7621100.023.29-30.1915.47
22Q3 (15)42.971.44-0.79-6.59-759.0-157.423.5035.3741.2318.2131.132.823.9214.62-12.891.7415.23-9.370.09-10.0-30.7727.5530.3839.78139.15-3.45-2.34-28.26-622.83-140.62128.2635.59321.4333.3611.6837.06
22Q2 (14)42.36-1.21-11.361.00105.76-85.6117.36978.262900.013.895939.13892.143.426740.0877.141.511158.33480.770.1025.00.021.13228.62525.15144.12-1.62-6.055.41100.54100.3994.59-91.13-94.0929.87-39.360.84
22Q1 (13)42.8827.16-6.29-17.35-329.8-1069.271.61-78.24-42.090.23-97.1-86.930.05-98.64-88.640.12-92.77-61.290.08-60.0-27.276.43-31.81-3.6146.4910.985.26-1000.00-1100.0-1600.01066.6732100.03100.049.26144.2243.78
21Q4 (12)33.72-22.14-19.337.55-34.23-29.047.40-55.53-22.437.93-42.16-4.113.67-18.4426.551.66-13.5413.70.2053.8525.09.43-52.16-23.02132.00-7.3614.17100.0043.75-9.37-3.33-110.9567.7820.17-17.13-37.46
21Q3 (11)43.31-9.37-3.011.4865.18-22.0116.642783.8764.4313.71879.2979.924.501185.7188.281.92638.4661.340.1330.0-7.1419.71483.1448.08142.48-7.1217.9369.57104.97-51.8430.43-98.1168.4824.34-17.83-5.91
21Q2 (10)47.794.442.536.95288.27-64.38-0.62-122.3-103.81.40-20.45-90.170.35-20.45-92.540.26-16.13-88.650.10-9.09-33.333.38-49.33-82.49153.4010.2221.86-1400.00-2200.0-1275.01600.004700.08455.5629.62-13.540
21Q1 (9)45.769.477.341.79-83.18114.722.78-70.86128.991.76-78.72117.550.44-84.83122.560.31-78.77139.240.11-31.2522.226.67-45.55231.3139.1720.3728.2866.67-39.58-48.4833.33422.22213.3334.266.230
20Q4 (8)41.80-6.38-15.7310.64-27.72-33.339.54-5.73-16.978.278.53-15.612.9021.34-17.141.4622.69-25.890.1614.29-11.1112.25-7.96-13.43115.62-4.33.08110.34-23.61-21.49-10.3476.7274.4832.2524.6625.49
20Q3 (7)44.65-4.21-3.114.72-24.5543.0510.12-37.95-6.127.62-46.49-10.252.39-49.04-7.01.19-48.03-23.230.14-6.67-17.6513.31-31.04-0.89120.82-4.0261.2144.4421.2349.6-44.44-132.1-1388.8925.8706.95
20Q2 (6)46.619.3422.1819.51260.44184.8216.31270.07102.3614.24241.97121.124.69340.51135.682.29389.8783.20.1566.67-11.7619.30479.9278.21125.8816.0344.81119.15-7.9337.96-19.1534.89-240.430.000-100.0
20Q1 (5)42.63-14.05-4.61-12.16-176.19-230.89-9.59-183.46-193.84-10.03-202.35-222.17-1.95-155.71-186.28-0.79-140.1-154.860.09-50.0-43.75-5.08-135.9-137.66108.49-3.2845.49129.41-7.9246.29-29.4127.45-482.350.00-100.0-100.0
19Q4 (4)49.607.640.015.9655.10.011.496.590.09.8015.430.03.5036.190.01.9727.10.00.185.880.014.155.360.0112.1749.660.0140.5445.560.0-40.54-1275.680.025.706.240.0
19Q3 (3)46.0820.790.010.2950.220.010.7833.750.08.4931.830.02.5729.150.01.5524.00.00.170.00.013.4324.010.074.95-13.780.096.5511.80.03.45-74.710.024.1914.210.0
19Q2 (2)38.15-14.630.06.85-26.260.08.06-21.140.06.44-21.560.01.99-11.950.01.25-13.190.00.176.250.010.83-19.720.086.9316.580.086.36-2.370.013.6477.270.021.18-17.650.0
19Q1 (1)44.690.00.09.290.00.010.220.00.08.210.00.02.260.00.01.440.00.00.160.00.013.490.00.074.570.00.088.460.00.07.690.00.025.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.493.432.9201.86-6.522.25-74.891.77-71.591.71-70.261.55-50.480.5220.937.10-43.7475.58-24.21132.000-32.0008.601312.9828.73-10.08
2022 (9)43.987.03-1.1201.9914.888.9622.576.23-10.495.75-33.683.13-27.880.43-23.2112.6222.2999.72-24.45-12.350112.3500.614.4331.9524.32
2021 (8)41.09-6.637.32-28.311.74-6.127.31-11.616.965.458.6714.684.347.690.563.710.32-10.1132.0014.17100.00-19.050.0000.58173.4725.70-9.76
2020 (7)44.01-1.8310.21-5.991.859.148.27-18.846.60-20.487.56-25.594.03-30.640.54-15.6211.48-12.37115.623.08123.5315.43-23.5300.21-30.1728.4817.54
2019 (6)44.8311.2110.8649.791.6964.9710.1914.628.3012.9310.16-5.935.81-8.930.64-18.9913.1019.63112.1754.12107.0230.94-6.1400.3159.5924.2310.64
2018 (5)40.31-11.527.25-17.051.03-13.348.8975.697.35120.7210.80125.06.38120.760.7916.1810.9547.9772.78-30.3781.73-53.1718.2700.19021.90-9.05
2017 (4)45.561.978.74-41.51.183.745.06-66.383.33-70.894.80-80.622.89-74.10.68-26.097.40-57.2104.52-11.04174.5176.42-72.5500.00024.0825.03
2016 (3)44.6825.7514.94155.821.14-37.9615.05173.6411.44170.4524.7795.0411.16131.540.92-9.817.29109.83117.49-30.1398.92-6.990.5400.00019.264.79
2015 (2)35.53-23.955.84374.81.84-42.025.50101.474.2392.2712.70140.084.82125.231.0256.928.247.71168.15-26.03106.35152.58-6.3500.00018.38-32.28
2014 (1)46.7201.2303.176.692.7302.2005.2902.1400.65-16.677.650227.31-31.0842.11-60.6352.6300.00027.146.39

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