玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)10.01-15.74-58.21.05-9.48-20.450.625.08-19.480.7317.74-12.0510.497.4390.326.1924.7292.657.2939.74110.4312010.0-2.75
23Q2 (19)11.88-22.86-67.251.162.65-17.140.59-44.86-53.170.62-36.73-58.399.7633.07153.044.97-28.5243.05.22-17.9927.0712010.0-2.75
23Q1 (18)15.4-15.01-14.111.13-3.42-22.61.07-34.3659.70.98-44.9458.067.3413.64-9.896.95-22.7685.946.36-35.2284.0312010.0-2.75
22Q4 (17)18.12-24.3432.261.17-11.36-5.651.63111.69232.651.78114.46165.676.4617.15-28.669.00179.8151.519.82183.46100.871201-2.75-2.75
22Q3 (16)23.95-33.9914.11.32-5.71-6.380.77-38.89-28.040.83-44.32.475.5142.83-17.953.22-7.43-36.933.47-15.62-10.212350.02.4
22Q2 (15)36.28102.34116.211.4-4.1142.861.2688.0612.51.49140.32166.073.86-52.61-33.933.47-7.06-47.974.1118.7723.0612350.02.4
22Q1 (14)17.9330.8833.111.4617.7428.070.6736.73-22.990.62-7.468.778.14-10.04-3.793.744.48-42.143.46-29.29-18.2812350.02.4
21Q4 (13)13.7-34.73-2.421.24-12.06-15.650.49-54.21-32.880.67-17.288.069.0534.74-13.553.58-29.84-31.214.8926.7310.7512352.42.4
21Q3 (12)20.9925.0940.591.4143.8818.491.07-4.4657.350.8144.6455.776.7215.02-15.725.10-23.6311.923.8615.6310.812060.08.84
21Q2 (11)16.7824.57-3.730.98-14.04-22.221.1228.7427.270.56-1.75-25.335.84-30.99-19.216.673.3432.23.34-21.13-22.4412060.08.84
21Q1 (10)13.47-4.066.571.14-22.45-8.80.8719.1817.570.57-8.061.798.46-19.17-14.426.4624.2210.324.23-4.17-4.4912060.012.82
20Q4 (9)14.04-5.9622.831.4723.5319.510.737.3543.140.6219.236.910.4731.36-2.75.2014.1616.534.4226.79-12.9812068.8412.82
20Q3 (8)14.93-14.3449.31.19-5.5622.680.68-22.73-18.070.52-30.67-7.147.9710.26-17.834.55-9.79-45.133.48-19.06-37.811080.03.65
20Q2 (7)17.4337.974.31.260.82.440.8818.9237.50.7533.9347.067.23-26.9-41.235.05-13.76-21.114.30-2.88-15.6311083.653.65
20Q1 (6)12.6410.5926.911.251.6314.680.7445.127.590.56-3.4519.159.89-8.1-9.645.8531.210.534.43-12.69-6.1110690.00.0
19Q4 (5)11.4314.3-5.851.2326.8-4.650.51-38.55-16.390.583.5752.6310.7610.941.274.46-46.24-11.25.07-9.3962.1110690.00.0
19Q3 (4)10.00.00.00.97-21.140.00.8329.690.00.569.80.09.70-21.140.08.3029.690.05.609.80.010690.00.0
19Q2 (3)10.00.40.01.2312.840.00.6410.340.00.518.510.012.3012.390.06.409.90.05.108.080.010690.00.0
19Q1 (2)9.96-17.960.01.09-15.50.00.58-4.920.00.4723.680.010.942.990.05.8215.890.04.7250.760.010690.00.0
18Q4 (1)12.140.00.01.290.00.00.610.00.00.380.00.010.630.00.05.020.00.03.130.00.010690.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)96.2748.275.3512.394.3321.294.7181.155.56-24.194.50-18.24.8922.181201-2.75
2021 (9)64.939.984.76-7.933.5717.822.66.127.33-16.285.507.134.00-3.512352.4
2020 (8)59.0442.685.1714.383.0318.362.4516.118.76-19.835.13-17.044.15-18.6212068.84
2019 (7)41.38-4.814.52-1.312.568.472.11-5.3810.923.676.1913.955.10-0.611083.65
2018 (6)43.4729.964.587.762.3627.572.235.1910.54-17.085.43-1.845.13-19.06106927.87
2017 (5)33.456.264.259.541.85-17.042.12-4.0712.713.095.53-21.936.34-9.72836-0.95
2016 (4)31.4819.383.888.682.2313.22.2114.5112.33-8.967.08-5.187.02-4.088449.75
2015 (3)26.374.63.5730.771.97-6.641.9322.9313.5425.027.47-10.747.3217.52769-1.03
2014 (2)25.219.422.73-36.812.1110.471.57-1.2610.83-42.258.370.966.23-9.76777-2.02
2013 (1)23.04-4.684.3248.971.91-1.551.59-4.2218.7508.2906.900793-8.11

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