玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)55.34-0.666.4434.834.72-0.0920.88-63.85-36.5717.54-62.65-37.981.22-61.51-51.971.12-61.11-50.880.060.0-25.032.26-53.79-24.010.42-0.95-14.94166.43188.7457.06-66.43-256.83-1013.7424.43-14.7615.02
23Q3 (19)55.71-0.984.533.26-4.37-7.2857.7620.8428.4146.9629.5127.683.1715.69-0.942.8820.50.00.06-14.29-25.069.8118.2624.4210.522.94-10.4757.64-20.63-27.642.3656.4110.6528.669.2228.64
23Q2 (18)56.263.0214.4934.789.238.7647.8030.144.1936.2621.7651.782.7433.018.732.3933.5210.140.0716.67-22.2259.0319.8833.7910.22-48.85-11.2872.62-16.26-24.8127.08103.97693.5426.24-11.5310.39
23Q1 (17)54.615.0412.0931.84-8.66-0.6636.7411.6-28.7329.785.3-30.132.06-18.9-57.171.79-21.49-50.00.06-25.0-25.049.2416.0-22.9219.9863.1-16.6586.72-18.1639.5113.28322.6-64.9129.6639.6443.01
22Q4 (16)51.99-2.484.0834.86-2.823.3532.92-26.81-3.3528.28-23.11-1.572.54-20.63-20.872.28-20.832.240.080.00.042.45-24.35-9.2212.254.26-74.68105.9633.097.08-5.96-129.66-674.6221.24-4.679.32
22Q3 (15)53.318.498.1335.8712.1611.6144.9835.6933.0836.7853.9628.113.2026.988.472.8832.7233.330.08-11.1114.2956.1127.1819.2611.752.0-74.1879.62-17.57-16.2620.11489.18308.3622.28-6.278.16
22Q2 (14)49.140.860.231.98-0.22-4.2533.15-35.6916.0323.89-43.957.952.52-47.61-1.952.17-39.3910.710.0912.50.044.12-30.939.6111.52-51.94-65.4696.5955.38-17.493.41-90.98120.023.7714.6132.5
22Q1 (13)48.72-2.46-3.6632.05-4.98-3.8751.5551.3559.9442.6248.3566.744.8149.8478.813.5860.5473.790.080.00.063.8836.6144.4323.97-50.45-29.9762.16-37.19-39.9937.843545.051155.2620.746.74-3.53
21Q4 (12)49.951.323.8733.734.954.0434.060.774.128.730.07-4.523.218.81-5.032.233.24-15.210.0814.29-11.1146.76-0.625.4148.386.3165.6898.964.09-0.281.04-78.9237.0219.43-5.68-2.75
21Q3 (11)49.300.532.2232.14-3.771.7433.8018.310.7828.7129.735.442.9514.796.122.1610.2-3.570.07-22.22-12.547.0516.891.4445.5136.4649.2695.08-18.780.944.92128.86-15.2320.6014.83-1.29
21Q2 (10)49.04-3.037.1733.400.1820.3228.57-11.362.3322.13-13.4216.172.57-4.46-28.611.96-4.85-34.230.0912.5-40.040.25-9.0-5.6733.35-2.5714.96117.0613.0117.7-17.06-375.88-3239.6817.94-16.56-25.71
21Q1 (9)50.575.16033.342.84032.23-1.5025.56-15.0502.69-20.4102.06-21.6700.08-11.11044.23-0.29034.2317.230103.594.380-3.59-573.31021.507.610
20Q4 (8)48.09-0.29032.422.63032.72-2.44030.0910.503.3821.5802.6317.4100.0912.5044.36-4.36029.20-4.23099.245.3600.76-86.96019.98-4.260
20Q3 (7)48.235.4031.5913.8033.5420.13027.2342.9402.78-22.7802.24-24.8300.08-46.67046.388.69030.495.1094.19-5.2905.81968.88020.87-13.580
20Q2 (6)45.760027.760027.920019.05003.60002.98000.150042.670029.010099.46000.540024.1500
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)55.499.3433.710.1811.508.0740.660.3232.50-0.828.89-30.718.03-20.420.25-19.3552.441.7910.42-14.9482.89-0.1617.110.772.060.9227.2023.58
2022 (9)50.752.1133.651.4510.64-9.7440.5326.332.7725.0312.8311.8610.0920.120.310.051.5215.7212.25-74.6883.02-19.7216.9802.044.4322.0111.16
2021 (8)49.705.6333.1710.3811.79-9.4432.094.4926.218.0811.4718.988.406.460.31-3.1344.520.9848.3865.68103.415.71-3.3101.95-17.7119.80-10.57
2020 (7)47.05-6.7430.05-9.1613.02-16.1330.71-7.2524.25-3.279.64-12.047.89-19.410.32-17.9544.09-9.8929.2065.9197.82-1.972.182013.292.37022.14-0.18
2019 (6)50.455.3733.082.3515.5210.5133.11-5.1325.07-3.9110.96-27.279.79-20.920.39-17.0248.93-1.0917.60124.4999.797.780.10-98.610.00022.1816.8
2018 (5)47.883.0332.324.4614.05-5.6534.9012.1826.097.8515.078.2612.3817.230.479.349.476.397.84-81.0992.59-6.927.411308.890.00018.99-2.62
2017 (4)46.47030.94014.89031.11024.19013.92010.5600.43046.50041.4562.9399.4700.5300.00019.500
2016 (3)0.0000.0000.0000.0000.0000.0000.0000.0000.00025.4400.0000.0000.0000.000

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