- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.11 | -6.0 | 2.0 | 0.26 | -3.7 | 4.0 | 0.3 | -21.05 | -26.83 | 0.35 | 6.06 | 0.0 | 4.26 | 2.44 | 1.96 | 4.91 | -16.01 | -28.27 | 5.73 | 12.83 | -1.96 | 831 | 0.0 | 0.0 |
| 23Q3 (19) | 6.5 | 29.74 | 8.33 | 0.27 | 35.0 | 17.39 | 0.38 | -17.39 | -26.92 | 0.33 | 0.0 | -8.33 | 4.15 | 4.05 | 8.36 | 5.85 | -36.33 | -32.54 | 5.08 | -22.92 | -15.38 | 831 | 0.0 | -7.25 |
| 23Q2 (18) | 5.01 | -14.65 | -13.02 | 0.2 | -20.0 | -9.09 | 0.46 | 15.0 | -16.36 | 0.33 | 3.12 | 0.0 | 3.99 | -6.27 | 4.52 | 9.18 | 34.74 | -3.84 | 6.59 | 20.83 | 14.97 | 831 | 0.0 | -7.25 |
| 23Q1 (17) | 5.87 | -2.0 | -12.13 | 0.25 | 0.0 | -7.41 | 0.4 | -2.44 | -16.67 | 0.32 | -8.57 | -13.51 | 4.26 | 2.04 | 5.37 | 6.81 | -0.44 | -5.17 | 5.45 | -6.7 | -1.58 | 831 | 0.0 | -7.25 |
| 22Q4 (16) | 5.99 | -0.17 | 2.22 | 0.25 | 8.7 | 13.64 | 0.41 | -21.15 | -32.79 | 0.35 | -2.78 | -12.5 | 4.17 | 8.88 | 11.17 | 6.84 | -21.02 | -34.25 | 5.84 | -2.62 | -14.4 | 831 | -7.25 | -7.25 |
| 22Q3 (15) | 6.0 | 4.17 | -23.27 | 0.23 | 4.55 | -17.86 | 0.52 | -5.45 | -7.14 | 0.36 | 9.09 | -2.7 | 3.83 | 0.36 | 7.06 | 8.67 | -9.24 | 21.02 | 6.00 | 4.73 | 26.81 | 896 | 0.0 | 12.56 |
| 22Q2 (14) | 5.76 | -13.77 | -10.42 | 0.22 | -18.52 | 4.76 | 0.55 | 14.58 | 37.5 | 0.33 | -10.81 | -15.38 | 3.82 | -5.5 | 16.95 | 9.55 | 32.88 | 53.49 | 5.73 | 3.43 | -5.54 | 896 | 0.0 | 12.56 |
| 22Q1 (13) | 6.68 | 13.99 | -8.12 | 0.27 | 22.73 | 3.85 | 0.48 | -21.31 | -2.04 | 0.37 | -7.5 | 19.35 | 4.04 | 7.66 | 13.02 | 7.19 | -30.97 | 6.61 | 5.54 | -18.85 | 29.9 | 896 | 0.0 | 12.56 |
| 21Q4 (12) | 5.86 | -25.06 | -15.56 | 0.22 | -21.43 | -12.0 | 0.61 | 8.93 | 69.44 | 0.4 | 8.11 | 14.29 | 3.75 | 4.85 | 4.22 | 10.41 | 45.36 | 100.67 | 6.83 | 44.27 | 35.35 | 896 | 12.56 | 12.56 |
| 21Q3 (11) | 7.82 | 21.62 | 33.68 | 0.28 | 33.33 | 21.74 | 0.56 | 40.0 | 80.65 | 0.37 | -5.13 | 37.04 | 3.58 | 9.63 | -8.93 | 7.16 | 15.12 | 35.14 | 4.73 | -21.99 | 2.51 | 796 | 0.0 | 16.72 |
| 21Q2 (10) | 6.43 | -11.55 | 55.31 | 0.21 | -19.23 | 40.0 | 0.4 | -18.37 | 37.93 | 0.39 | 25.81 | 25.81 | 3.27 | -8.68 | -9.86 | 6.22 | -7.7 | -11.19 | 6.07 | 42.24 | -19.0 | 796 | 0.0 | 16.72 |
| 21Q1 (9) | 7.27 | 4.76 | 95.43 | 0.26 | 4.0 | 73.33 | 0.49 | 36.11 | 81.48 | 0.31 | -11.43 | 29.17 | 3.58 | -0.72 | -11.31 | 6.74 | 29.93 | -7.14 | 4.26 | -15.45 | -33.91 | 796 | 0.0 | 8.01 |
| 20Q4 (8) | 6.94 | 18.63 | 86.06 | 0.25 | 8.7 | 56.25 | 0.36 | 16.13 | 28.57 | 0.35 | 29.63 | 20.69 | 3.60 | -8.38 | -16.02 | 5.19 | -2.11 | -30.9 | 5.04 | 9.27 | -35.13 | 796 | 16.72 | 8.01 |
| 20Q3 (7) | 5.85 | 41.3 | 42.34 | 0.23 | 53.33 | 91.67 | 0.31 | 6.9 | -3.12 | 0.27 | -12.9 | 3.85 | 3.93 | 8.51 | 34.66 | 5.30 | -24.35 | -31.94 | 4.62 | -38.36 | -27.04 | 682 | 0.0 | -7.46 |
| 20Q2 (6) | 4.14 | 11.29 | 1.47 | 0.15 | 0.0 | 50.0 | 0.29 | 7.41 | -25.64 | 0.31 | 29.17 | 14.81 | 3.62 | -10.14 | 47.83 | 7.00 | -3.49 | -26.72 | 7.49 | 16.06 | 13.15 | 682 | -7.46 | -7.46 |
| 20Q1 (5) | 3.72 | -0.27 | -5.58 | 0.15 | -6.25 | 36.36 | 0.27 | -3.57 | -10.0 | 0.24 | -17.24 | -4.0 | 4.03 | -6.0 | 44.43 | 7.26 | -3.31 | -4.68 | 6.45 | -17.02 | 1.68 | 737 | 0.0 | 0.0 |
| 19Q4 (4) | 3.73 | -9.25 | 0.0 | 0.16 | 33.33 | 0.0 | 0.28 | -12.5 | 0.0 | 0.29 | 11.54 | 0.0 | 4.29 | 46.92 | 0.0 | 7.51 | -3.59 | 0.0 | 7.77 | 22.9 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q3 (3) | 4.11 | 0.74 | 0.0 | 0.12 | 20.0 | 0.0 | 0.32 | -17.95 | 0.0 | 0.26 | -3.7 | 0.0 | 2.92 | 19.12 | 0.0 | 7.79 | -18.55 | 0.0 | 6.33 | -4.41 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q2 (2) | 4.08 | 3.55 | 0.0 | 0.1 | -9.09 | 0.0 | 0.39 | 30.0 | 0.0 | 0.27 | 8.0 | 0.0 | 2.45 | -12.21 | 0.0 | 9.56 | 25.54 | 0.0 | 6.62 | 4.29 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q1 (1) | 3.94 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 7.61 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 737 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.49 | -3.85 | 0.98 | 2.08 | 1.54 | -21.43 | 1.34 | -4.96 | 4.17 | 6.17 | 6.56 | -18.28 | 5.70 | -1.16 | 831 | 0.0 |
| 2022 (9) | 24.43 | -10.74 | 0.96 | -1.03 | 1.96 | -4.85 | 1.41 | -4.73 | 3.93 | 10.88 | 8.02 | 6.6 | 5.77 | 6.74 | 831 | -7.25 |
| 2021 (8) | 27.37 | 32.54 | 0.97 | 22.78 | 2.06 | 66.13 | 1.48 | 26.5 | 3.54 | -7.36 | 7.53 | 25.34 | 5.41 | -4.56 | 896 | 12.56 |
| 2020 (7) | 20.65 | 30.2 | 0.79 | 61.22 | 1.24 | -3.88 | 1.17 | 10.38 | 3.83 | 23.83 | 6.00 | -26.17 | 5.67 | -15.23 | 796 | 16.72 |
| 2019 (6) | 15.86 | 1.21 | 0.49 | -22.22 | 1.29 | -3.73 | 1.06 | -4.5 | 3.09 | -23.15 | 8.13 | -4.88 | 6.68 | -5.65 | 682 | -7.46 |
| 2018 (5) | 15.67 | 31.24 | 0.63 | 18.87 | 1.34 | 48.89 | 1.11 | 29.07 | 4.02 | -9.43 | 8.55 | 13.45 | 7.08 | -1.65 | 737 | 0 |
| 2017 (4) | 11.94 | 19.88 | 0.53 | 0.0 | 0.9 | -3.23 | 0.86 | 120.51 | 4.44 | -16.58 | 7.54 | -19.27 | 7.20 | 83.95 | 0 | 0 |
| 2016 (3) | 9.96 | 0 | 0.53 | 0 | 0.93 | 0 | 0.39 | 0 | 5.32 | 0 | 9.34 | 0 | 3.92 | 0 | 0 | 0 |
