- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.6 | -2.28 | 3.84 | 0.35 | 2.94 | 12.9 | 0.29 | 11.54 | 31.82 | 0.58 | -1.69 | -12.12 | 2.40 | 5.34 | 8.73 | 1.99 | 14.14 | 26.94 | 3.97 | 0.59 | -15.37 | 1092 | 0.0 | 0.0 |
| 23Q3 (19) | 14.94 | 16.26 | 0.07 | 0.34 | 17.24 | 6.25 | 0.26 | -18.75 | 18.18 | 0.59 | -3.28 | -9.23 | 2.28 | 0.84 | 6.18 | 1.74 | -30.12 | 18.1 | 3.95 | -16.81 | -9.29 | 1092 | 0.0 | -4.04 |
| 23Q2 (18) | 12.85 | 59.23 | 4.73 | 0.29 | 45.0 | 7.41 | 0.32 | -5.88 | 39.13 | 0.61 | 15.09 | 0.0 | 2.26 | -8.94 | 2.56 | 2.49 | -40.89 | 32.85 | 4.75 | -27.72 | -4.51 | 1092 | 0.0 | -4.04 |
| 23Q1 (17) | 8.07 | -42.6 | -20.49 | 0.2 | -35.48 | -20.0 | 0.34 | 54.55 | 21.43 | 0.53 | -19.7 | -10.17 | 2.48 | 12.4 | 0.62 | 4.21 | 169.26 | 52.73 | 6.57 | 39.91 | 12.98 | 1092 | 0.0 | -4.04 |
| 22Q4 (16) | 14.06 | -5.83 | -7.26 | 0.31 | -3.12 | -11.43 | 0.22 | 0.0 | 4.76 | 0.66 | 1.54 | 65.0 | 2.20 | 2.87 | -4.5 | 1.56 | 6.19 | 12.96 | 4.69 | 7.82 | 77.91 | 1092 | -4.04 | -4.04 |
| 22Q3 (15) | 14.93 | 21.68 | 0.34 | 0.32 | 18.52 | -3.03 | 0.22 | -4.35 | 0.0 | 0.65 | 6.56 | 170.83 | 2.14 | -2.6 | -3.36 | 1.47 | -21.39 | -0.33 | 4.35 | -12.43 | 169.93 | 1138 | 0.0 | -4.77 |
| 22Q2 (14) | 12.27 | 20.89 | 11.55 | 0.27 | 8.0 | 0.0 | 0.23 | -17.86 | -8.0 | 0.61 | 3.39 | 29.79 | 2.20 | -10.66 | -10.35 | 1.87 | -32.05 | -17.52 | 4.97 | -14.47 | 16.35 | 1138 | 0.0 | -4.77 |
| 22Q1 (13) | 10.15 | -33.05 | 13.15 | 0.25 | -28.57 | 8.7 | 0.28 | 33.33 | 0.0 | 0.59 | 47.5 | -7.81 | 2.46 | 6.69 | -3.94 | 2.76 | 99.15 | -11.63 | 5.81 | 120.31 | -18.53 | 1138 | 0.0 | -4.77 |
| 21Q4 (12) | 15.16 | 1.88 | 11.06 | 0.35 | 6.06 | 2.94 | 0.21 | -4.55 | -30.0 | 0.4 | 66.67 | -59.18 | 2.31 | 4.1 | -7.31 | 1.39 | -6.31 | -36.97 | 2.64 | 63.59 | -63.25 | 1138 | -4.77 | -4.77 |
| 21Q3 (11) | 14.88 | 35.27 | 4.86 | 0.33 | 22.22 | -10.81 | 0.22 | -12.0 | 0.0 | 0.24 | -48.94 | -75.76 | 2.22 | -9.65 | -14.95 | 1.48 | -34.95 | -4.64 | 1.61 | -62.25 | -76.88 | 1195 | 0.0 | -10.49 |
| 21Q2 (10) | 11.0 | 22.63 | 5.97 | 0.27 | 17.39 | -3.57 | 0.25 | -10.71 | -7.41 | 0.47 | -26.56 | -22.95 | 2.45 | -4.27 | -9.01 | 2.27 | -27.19 | -12.63 | 4.27 | -40.12 | -27.29 | 1195 | 0.0 | -10.49 |
| 21Q1 (9) | 8.97 | -34.29 | 59.33 | 0.23 | -32.35 | 27.78 | 0.28 | -6.67 | 0.0 | 0.64 | -34.69 | 60.0 | 2.56 | 2.94 | -19.8 | 3.12 | 42.03 | -37.24 | 7.13 | -0.62 | 0.42 | 1195 | 0.0 | -21.79 |
| 20Q4 (8) | 13.65 | -3.81 | 4.84 | 0.34 | -8.11 | -10.53 | 0.3 | 36.36 | -9.09 | 0.98 | -1.01 | 104.17 | 2.49 | -4.47 | -14.66 | 2.20 | 41.76 | -13.29 | 7.18 | 2.91 | 94.74 | 1195 | -10.49 | -21.79 |
| 20Q3 (7) | 14.19 | 36.71 | 2.98 | 0.37 | 32.14 | -9.76 | 0.22 | -18.52 | -18.52 | 0.99 | 62.3 | 52.31 | 2.61 | -3.34 | -12.36 | 1.55 | -40.4 | -20.87 | 6.98 | 18.72 | 47.91 | 1335 | 0.0 | -12.63 |
| 20Q2 (6) | 10.38 | 84.37 | -29.2 | 0.28 | 55.56 | -36.36 | 0.27 | -3.57 | -22.86 | 0.61 | 52.5 | -7.58 | 2.70 | -15.63 | -10.12 | 2.60 | -47.7 | 8.95 | 5.88 | -17.29 | 30.53 | 1335 | -12.63 | -12.63 |
| 20Q1 (5) | 5.63 | -56.76 | -56.02 | 0.18 | -52.63 | -53.85 | 0.28 | -15.15 | -24.32 | 0.4 | -16.67 | -34.43 | 3.20 | 9.54 | 4.93 | 4.97 | 96.22 | 72.05 | 7.10 | 92.72 | 49.08 | 1528 | 0.0 | 0.0 |
| 19Q4 (4) | 13.02 | -5.52 | 0.0 | 0.38 | -7.32 | 0.0 | 0.33 | 22.22 | 0.0 | 0.48 | -26.15 | 0.0 | 2.92 | -1.91 | 0.0 | 2.53 | 29.36 | 0.0 | 3.69 | -21.84 | 0.0 | 1528 | 0.0 | 0.0 |
| 19Q3 (3) | 13.78 | -6.0 | 0.0 | 0.41 | -6.82 | 0.0 | 0.27 | -22.86 | 0.0 | 0.65 | -1.52 | 0.0 | 2.98 | -0.87 | 0.0 | 1.96 | -17.93 | 0.0 | 4.72 | 4.77 | 0.0 | 1528 | 0.0 | 0.0 |
| 19Q2 (2) | 14.66 | 14.53 | 0.0 | 0.44 | 12.82 | 0.0 | 0.35 | -5.41 | 0.0 | 0.66 | 8.2 | 0.0 | 3.00 | -1.49 | 0.0 | 2.39 | -17.41 | 0.0 | 4.50 | -5.53 | 0.0 | 1528 | 0.0 | 0.0 |
| 19Q1 (1) | 12.8 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 4.77 | 0.0 | 0.0 | 1528 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 50.46 | -1.83 | 1.17 | 1.74 | 1.21 | 27.37 | 2.31 | -8.33 | 2.32 | 3.63 | 2.40 | 29.74 | 4.58 | -6.63 | 1092 | 0.0 |
| 2022 (9) | 51.4 | 2.8 | 1.15 | -2.54 | 0.95 | -2.06 | 2.52 | 44.0 | 2.24 | -5.2 | 1.85 | -4.73 | 4.90 | 40.08 | 1092 | -4.04 |
| 2021 (8) | 50.0 | 14.03 | 1.18 | 0.85 | 0.97 | -10.19 | 1.75 | -41.28 | 2.36 | -11.55 | 1.94 | -21.23 | 3.50 | -48.5 | 1138 | -4.77 |
| 2020 (7) | 43.85 | -19.19 | 1.17 | -28.22 | 1.08 | -18.8 | 2.98 | 23.65 | 2.67 | -11.18 | 2.46 | 0.48 | 6.80 | 53.01 | 1195 | -10.49 |
| 2019 (6) | 54.26 | -28.07 | 1.63 | -22.01 | 1.33 | -3.62 | 2.41 | 24.87 | 3.00 | 8.42 | 2.45 | 33.98 | 4.44 | 73.59 | 1335 | -12.63 |
| 2018 (5) | 75.43 | -7.15 | 2.09 | -10.3 | 1.38 | 8.66 | 1.93 | 17.68 | 2.77 | -3.39 | 1.83 | 17.03 | 2.56 | 26.75 | 1528 | 0.13 |
| 2017 (4) | 81.24 | -1.72 | 2.33 | -5.67 | 1.27 | 2.42 | 1.64 | -1.8 | 2.87 | -4.02 | 1.56 | 4.21 | 2.02 | -0.08 | 1526 | 2.55 |
| 2016 (3) | 82.66 | 8.53 | 2.47 | 4.66 | 1.24 | 8.77 | 1.67 | 9.15 | 2.99 | -3.57 | 1.50 | 0.22 | 2.02 | 0.57 | 1488 | 17.54 |
| 2015 (2) | 76.16 | 12.86 | 2.36 | 11.32 | 1.14 | 5.56 | 1.53 | 16.79 | 3.10 | -1.37 | 1.50 | -6.47 | 2.01 | 3.48 | 1266 | -0.16 |
| 2014 (1) | 67.48 | 20.33 | 2.12 | 14.59 | 1.08 | 42.11 | 1.31 | 39.36 | 3.14 | 0 | 1.60 | 0 | 1.94 | 0 | 1268 | 3.34 |
