- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.17 | -10.32 | -27.49 | 0.35 | 0.0 | -38.6 | 0.8 | -17.53 | -23.81 | 0.47 | -16.07 | -12.96 | 2.16 | 11.5 | -15.32 | 4.95 | -8.04 | 5.07 | 2.91 | -6.42 | 20.03 | 2350 | 0.0 | 0.0 |
| 23Q3 (19) | 18.03 | -2.01 | -24.15 | 0.35 | -12.5 | -37.5 | 0.97 | 6.59 | -6.73 | 0.56 | 19.15 | -21.13 | 1.94 | -10.7 | -17.6 | 5.38 | 8.78 | 22.96 | 3.11 | 21.59 | 3.98 | 2350 | 0.0 | -4.16 |
| 23Q2 (18) | 18.4 | -1.13 | -19.65 | 0.4 | 21.21 | -18.37 | 0.91 | 3.41 | -12.5 | 0.47 | -24.19 | -11.32 | 2.17 | 22.6 | 1.6 | 4.95 | 4.59 | 8.9 | 2.55 | -23.33 | 10.37 | 2350 | 0.0 | -4.16 |
| 23Q1 (17) | 18.61 | -16.55 | -20.4 | 0.33 | -42.11 | -43.1 | 0.88 | -16.19 | -3.3 | 0.62 | 14.81 | 1.64 | 1.77 | -30.63 | -28.52 | 4.73 | 0.43 | 21.49 | 3.33 | 37.58 | 27.69 | 2350 | 0.0 | -4.16 |
| 22Q4 (16) | 22.3 | -6.18 | 1.73 | 0.57 | 1.79 | -20.83 | 1.05 | 0.96 | 17.98 | 0.54 | -23.94 | -22.86 | 2.56 | 8.5 | -22.18 | 4.71 | 7.62 | 15.97 | 2.42 | -18.93 | -24.17 | 2350 | -4.16 | -4.16 |
| 22Q3 (15) | 23.77 | 3.8 | 12.39 | 0.56 | 14.29 | 1.82 | 1.04 | 0.0 | -2.8 | 0.71 | 33.96 | 26.79 | 2.36 | 10.1 | -9.4 | 4.38 | -3.66 | -13.52 | 2.99 | 29.06 | 12.81 | 2452 | 0.0 | -2.5 |
| 22Q2 (14) | 22.9 | -2.05 | 2.05 | 0.49 | -15.52 | -12.5 | 1.04 | 14.29 | 2.97 | 0.53 | -13.11 | -5.36 | 2.14 | -13.75 | -14.26 | 4.54 | 16.68 | 0.9 | 2.31 | -11.29 | -7.26 | 2452 | 0.0 | -2.5 |
| 22Q1 (13) | 23.38 | 6.66 | 3.36 | 0.58 | -19.44 | -17.14 | 0.91 | 2.25 | -2.15 | 0.61 | -12.86 | -8.96 | 2.48 | -24.47 | -19.84 | 3.89 | -4.14 | -5.33 | 2.61 | -18.3 | -11.91 | 2452 | 0.0 | -2.5 |
| 21Q4 (12) | 21.92 | 3.64 | 7.14 | 0.72 | 30.91 | 71.43 | 0.89 | -16.82 | -4.3 | 0.7 | 25.0 | 4.48 | 3.28 | 26.31 | 60.01 | 4.06 | -19.74 | -10.68 | 3.19 | 20.61 | -2.48 | 2452 | -2.5 | -2.5 |
| 21Q3 (11) | 21.15 | -5.75 | 1.34 | 0.55 | -1.79 | 3.77 | 1.07 | 5.94 | 10.31 | 0.56 | 0.0 | -6.67 | 2.60 | 4.2 | 2.4 | 5.06 | 12.4 | 8.85 | 2.65 | 6.1 | -7.9 | 2515 | 0.0 | 34.71 |
| 21Q2 (10) | 22.44 | -0.8 | 9.68 | 0.56 | -20.0 | 43.59 | 1.01 | 8.6 | -2.88 | 0.56 | -16.42 | -21.13 | 2.50 | -19.36 | 30.92 | 4.50 | 9.47 | -11.45 | 2.50 | -15.75 | -28.09 | 2515 | 0.0 | 34.71 |
| 21Q1 (9) | 22.62 | 10.56 | 130.35 | 0.7 | 66.67 | 169.23 | 0.93 | 0.0 | 47.62 | 0.67 | 0.0 | 71.79 | 3.09 | 50.75 | 16.88 | 4.11 | -9.55 | -35.91 | 2.96 | -9.55 | -25.42 | 2515 | 0.0 | 34.13 |
| 20Q4 (8) | 20.46 | -1.96 | 50.88 | 0.42 | -20.75 | 16.67 | 0.93 | -4.12 | 45.31 | 0.67 | 11.67 | 148.15 | 2.05 | -19.17 | -22.68 | 4.55 | -2.2 | -3.69 | 3.27 | 13.9 | 64.46 | 2515 | 34.71 | 34.13 |
| 20Q3 (7) | 20.87 | 2.0 | 57.27 | 0.53 | 35.9 | 253.33 | 0.97 | -6.73 | 67.24 | 0.6 | -15.49 | 3.45 | 2.54 | 33.23 | 124.66 | 4.65 | -8.56 | 6.34 | 2.87 | -17.15 | -34.22 | 1867 | 0.0 | -0.43 |
| 20Q2 (6) | 20.46 | 108.35 | 67.98 | 0.39 | 50.0 | 95.0 | 1.04 | 65.08 | 116.67 | 0.71 | 82.05 | 51.06 | 1.91 | -28.01 | 16.09 | 5.08 | -20.77 | 28.98 | 3.47 | -12.62 | -10.07 | 1867 | -0.43 | -0.43 |
| 20Q1 (5) | 9.82 | -27.58 | -11.77 | 0.26 | -27.78 | 4.0 | 0.63 | -1.56 | 21.15 | 0.39 | 44.44 | 2.63 | 2.65 | -0.27 | 17.87 | 6.42 | 35.93 | 37.32 | 3.97 | 99.46 | 16.32 | 1875 | 0.0 | 0.0 |
| 19Q4 (4) | 13.56 | 2.19 | 0.0 | 0.36 | 140.0 | 0.0 | 0.64 | 10.34 | 0.0 | 0.27 | -53.45 | 0.0 | 2.65 | 134.87 | 0.0 | 4.72 | 7.98 | 0.0 | 1.99 | -54.44 | 0.0 | 1875 | 0.0 | 0.0 |
| 19Q3 (3) | 13.27 | 8.95 | 0.0 | 0.15 | -25.0 | 0.0 | 0.58 | 20.83 | 0.0 | 0.58 | 23.4 | 0.0 | 1.13 | -31.16 | 0.0 | 4.37 | 10.91 | 0.0 | 4.37 | 13.27 | 0.0 | 1875 | 0.0 | 0.0 |
| 19Q2 (2) | 12.18 | 9.43 | 0.0 | 0.2 | -20.0 | 0.0 | 0.48 | -7.69 | 0.0 | 0.47 | 23.68 | 0.0 | 1.64 | -26.9 | 0.0 | 3.94 | -15.65 | 0.0 | 3.86 | 13.02 | 0.0 | 1875 | 0.0 | 0.0 |
| 19Q1 (1) | 11.13 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 3.41 | 0.0 | 0.0 | 1875 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 71.22 | -22.88 | 1.44 | -34.55 | 3.57 | -11.63 | 2.11 | -12.08 | 2.02 | -15.13 | 5.01 | 14.58 | 2.96 | 14.0 | 2350 | 0.0 |
| 2022 (9) | 92.35 | 4.78 | 2.2 | -13.39 | 4.04 | 3.32 | 2.4 | -3.61 | 2.38 | -17.33 | 4.37 | -1.39 | 2.60 | -8.01 | 2350 | -4.16 |
| 2021 (8) | 88.14 | 23.1 | 2.54 | 58.75 | 3.91 | 9.52 | 2.49 | 5.51 | 2.88 | 28.96 | 4.44 | -11.03 | 2.83 | -14.29 | 2452 | -2.5 |
| 2020 (7) | 71.6 | -5.91 | 1.6 | 25.98 | 3.57 | 12.62 | 2.36 | 0.85 | 2.23 | 33.9 | 4.99 | 19.7 | 3.30 | 7.19 | 2515 | 34.71 |
| 2019 (6) | 76.1 | 71.98 | 1.27 | 36.56 | 3.17 | 46.08 | 2.34 | 51.95 | 1.67 | -20.59 | 4.17 | -15.06 | 3.07 | -11.65 | 1867 | -0.43 |
| 2018 (5) | 44.25 | 9.29 | 0.93 | -3.12 | 2.17 | 18.58 | 1.54 | 13.24 | 2.10 | -11.36 | 4.90 | 8.5 | 3.48 | 3.61 | 1875 | 2.74 |
| 2017 (4) | 40.49 | 14.8 | 0.96 | 23.08 | 1.83 | 5.78 | 1.36 | 97.1 | 2.37 | 7.21 | 4.52 | -7.86 | 3.36 | 71.69 | 1825 | 17.51 |
| 2016 (3) | 35.27 | 15.04 | 0.78 | 1.3 | 1.73 | -6.99 | 0.69 | 102.94 | 2.21 | -11.94 | 4.91 | -19.15 | 1.96 | 76.42 | 1553 | -5.42 |
| 2015 (2) | 30.66 | 9.7 | 0.77 | -8.33 | 1.86 | -2.62 | 0.34 | 78.95 | 2.51 | -16.44 | 6.07 | -11.23 | 1.11 | 63.13 | 1642 | 6.0 |
| 2014 (1) | 27.95 | 17.34 | 0.84 | 27.27 | 1.91 | -21.4 | 0.19 | 46.15 | 3.01 | 0 | 6.83 | 0 | 0.68 | 0 | 1549 | 0.72 |
