- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 20.08 | 8.66 | 7.67 | 4.43 | 3.02 | 7.52 | 1.36 | 21.43 | 16.24 | 0 | 0 | 0 | 22.06 | -5.19 | -0.13 | 6.77 | 11.75 | 7.96 | 0.00 | 0 | 0 | 1703 | 0.0 | 0.0 |
| 23Q3 (19) | 18.48 | 0.54 | 8.26 | 4.3 | 2.14 | 8.59 | 1.12 | 0.0 | 13.13 | 0 | 0 | 0 | 23.27 | 1.59 | 0.3 | 6.06 | -0.54 | 4.5 | 0.00 | 0 | 0 | 1703 | 0.0 | 8.33 |
| 23Q2 (18) | 18.38 | 4.85 | -10.25 | 4.21 | 3.19 | 7.67 | 1.12 | 9.8 | 8.74 | 0 | 0 | 0 | 22.91 | -1.59 | 19.97 | 6.09 | 4.73 | 21.16 | 0.00 | 0 | 0 | 1703 | 0.0 | 8.33 |
| 23Q1 (17) | 17.53 | -6.01 | 9.29 | 4.08 | -0.97 | 12.09 | 1.02 | -12.82 | 6.25 | 0 | 0 | 0 | 23.27 | 5.36 | 2.56 | 5.82 | -7.25 | -2.78 | 0.00 | 0 | 0 | 1703 | 0.0 | 8.33 |
| 22Q4 (16) | 18.65 | 9.26 | 6.21 | 4.12 | 4.04 | 12.57 | 1.17 | 18.18 | 18.18 | 0 | 0 | 0 | 22.09 | -4.77 | 5.99 | 6.27 | 8.17 | 11.27 | 0.00 | 0 | 0 | 1703 | 8.33 | 8.33 |
| 22Q3 (15) | 17.07 | -16.65 | 6.69 | 3.96 | 1.28 | 8.2 | 0.99 | -3.88 | 5.32 | 0 | 0 | 0 | 23.20 | 21.51 | 1.41 | 5.80 | 15.32 | -1.28 | 0.00 | 0 | 0 | 1572 | 0.0 | 5.36 |
| 22Q2 (14) | 20.48 | 27.68 | 21.4 | 3.91 | 7.42 | 9.52 | 1.03 | 7.29 | 6.19 | 0 | 0 | 0 | 19.09 | -15.87 | -9.78 | 5.03 | -15.97 | -12.53 | 0.00 | 0 | 0 | 1572 | 0.0 | 5.36 |
| 22Q1 (13) | 16.04 | -8.66 | 7.15 | 3.64 | -0.55 | 5.51 | 0.96 | -3.03 | 5.49 | 0 | 0 | 0 | 22.69 | 8.88 | -1.53 | 5.99 | 6.16 | -1.54 | 0.00 | 0 | 0 | 1572 | 0.0 | 5.36 |
| 21Q4 (12) | 17.56 | 9.75 | 8.66 | 3.66 | 0.0 | 7.65 | 0.99 | 5.32 | 1.02 | 0 | 0 | 0 | 20.84 | -8.88 | -0.94 | 5.64 | -4.04 | -7.03 | 0.00 | 0 | 0 | 1572 | 5.36 | 5.36 |
| 21Q3 (11) | 16.0 | -5.16 | 6.74 | 3.66 | 2.52 | 9.58 | 0.94 | -3.09 | -5.05 | 0 | 0 | 0 | 22.88 | 8.1 | 2.66 | 5.88 | 2.18 | -11.04 | 0.00 | 0 | 0 | 1492 | 0.0 | 5.44 |
| 21Q2 (10) | 16.87 | 12.69 | 22.34 | 3.57 | 3.48 | 14.79 | 0.97 | 6.59 | 12.79 | 0 | 0 | 0 | 21.16 | -8.18 | -6.17 | 5.75 | -5.41 | -7.8 | 0.00 | 0 | 0 | 1492 | 0.0 | 5.44 |
| 21Q1 (9) | 14.97 | -7.36 | 4.47 | 3.45 | 1.47 | 9.87 | 0.91 | -7.14 | 3.41 | 0 | 0 | 0 | 23.05 | 9.54 | 5.18 | 6.08 | 0.24 | -1.01 | 0.00 | 0 | 0 | 1492 | 0.0 | 20.71 |
| 20Q4 (8) | 16.16 | 7.81 | 10.99 | 3.4 | 1.8 | 9.32 | 0.98 | -1.01 | 12.64 | 0 | 0 | 0 | 21.04 | -5.57 | -1.5 | 6.06 | -8.18 | 1.49 | 0.00 | 0 | 0 | 1492 | 5.44 | 20.71 |
| 20Q3 (7) | 14.99 | 8.7 | 12.37 | 3.34 | 7.4 | 12.46 | 0.99 | 15.12 | 28.57 | 0 | 0 | 0 | 22.28 | -1.2 | 0.08 | 6.60 | 5.9 | 14.42 | 0.00 | 0 | 0 | 1415 | 0.0 | 14.48 |
| 20Q2 (6) | 13.79 | -3.77 | 6.24 | 3.11 | -0.96 | 12.68 | 0.86 | -2.27 | 11.69 | 0 | 0 | 0 | 22.55 | 2.92 | 6.06 | 6.24 | 1.55 | 5.13 | 0.00 | 0 | 0 | 1415 | 14.48 | 14.48 |
| 20Q1 (5) | 14.33 | -1.58 | 17.75 | 3.14 | 0.96 | 16.73 | 0.88 | 1.15 | 18.92 | 0 | 0 | 0 | 21.91 | 2.59 | -0.87 | 6.14 | 2.77 | 0.99 | 0.00 | 0 | 0 | 1236 | 0.0 | 0.0 |
| 19Q4 (4) | 14.56 | 9.15 | 0.0 | 3.11 | 4.71 | 0.0 | 0.87 | 12.99 | 0.0 | 0 | 0 | 0.0 | 21.36 | -4.06 | 0.0 | 5.98 | 3.52 | 0.0 | 0.00 | 0 | 0.0 | 1236 | 0.0 | 0.0 |
| 19Q3 (3) | 13.34 | 2.77 | 0.0 | 2.97 | 7.61 | 0.0 | 0.77 | 0.0 | 0.0 | 0 | 0 | 0.0 | 22.26 | 4.7 | 0.0 | 5.77 | -2.7 | 0.0 | 0.00 | 0 | 0.0 | 1236 | 0.0 | 0.0 |
| 19Q2 (2) | 12.98 | 6.66 | 0.0 | 2.76 | 2.6 | 0.0 | 0.77 | 4.05 | 0.0 | 0 | 0 | 0.0 | 21.26 | -3.8 | 0.0 | 5.93 | -2.44 | 0.0 | 0.00 | 0 | 0.0 | 1236 | 0.0 | 0.0 |
| 19Q1 (1) | 12.17 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 22.10 | 0.0 | 0.0 | 6.08 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1236 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 74.46 | 3.07 | 17.02 | 8.82 | 4.62 | 11.33 | 0 | 0 | 22.86 | 5.58 | 6.20 | 8.01 | 0.00 | 0 | 1703 | 0.0 |
| 2022 (9) | 72.24 | 10.46 | 15.64 | 9.07 | 4.15 | 8.92 | 0 | 0 | 21.65 | -1.26 | 5.74 | -1.39 | 0.00 | 0 | 1703 | 8.33 |
| 2021 (8) | 65.4 | 10.34 | 14.34 | 10.31 | 3.81 | 2.42 | 0 | 0 | 21.93 | -0.03 | 5.83 | -7.18 | 0.00 | 0 | 1572 | 5.36 |
| 2020 (7) | 59.27 | 11.72 | 13.0 | 12.75 | 3.72 | 18.1 | 0 | 0 | 21.93 | 0.92 | 6.28 | 5.7 | 0.00 | 0 | 1492 | 5.44 |
| 2019 (6) | 53.05 | 14.5 | 11.53 | 14.5 | 3.15 | 12.5 | 0 | 0 | 21.73 | -0.01 | 5.94 | -1.75 | 0.00 | 0 | 1415 | 14.48 |
| 2018 (5) | 46.33 | 7.15 | 10.07 | 11.15 | 2.8 | -2.44 | 0 | 0 | 21.74 | 3.73 | 6.04 | -8.95 | 0.00 | 0 | 1236 | 10.46 |
| 2017 (4) | 43.24 | 5.21 | 9.06 | 2.84 | 2.87 | 9.13 | 0 | 0 | 20.95 | -2.25 | 6.64 | 3.72 | 0.00 | 0 | 1119 | 3.04 |
| 2016 (3) | 41.1 | 5.93 | 8.81 | 7.31 | 2.63 | 16.37 | 0 | 0 | 21.44 | 1.3 | 6.40 | 9.86 | 0.00 | 0 | 1086 | -1.0 |
| 2015 (2) | 38.8 | 7.57 | 8.21 | 2.88 | 2.26 | 5.12 | 0 | 0 | 21.16 | -4.36 | 5.82 | -2.28 | 0.00 | 0 | 1097 | 6.82 |
| 2014 (1) | 36.07 | 7.16 | 7.98 | 9.17 | 2.15 | 6.44 | 0 | 0 | 22.12 | 0 | 5.96 | 0 | 0.00 | 0 | 1027 | 4.8 |
