玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.810.982.81.9666.121.741.01-7.34-17.890.64-17.95-35.350.88-12.87-36.230.33-5.71-19.510.264.0-3.711.01-5.82-3.59425.37-1.93-5.87195.0077.2749.5-95.00-850.0-212.1413.83-7.31-1.98
23Q3 (19)30.513.04-3.421.1881.54-54.441.09251.61-61.750.78680.0-66.951.01676.92-68.140.3584.21-53.950.25-3.85-3.8511.692.27-9.31433.746.148.71110.00-45.022.5-10.0090.0-198.014.923.045.29
23Q2 (18)29.61-4.36-0.130.65-64.86-88.290.31-77.21-94.270.10-90.48-97.620.13-90.0-98.140.19-53.66-86.990.268.33-16.1311.43-11.33-18.71408.646.63-5.45200.0050.094.74-100.00-166.67-3600.014.48-4.1720.47
23Q1 (17)30.963.3-0.771.8514.91-25.41.3610.57-44.721.056.06-45.311.30-5.8-49.610.410.0-31.670.24-11.110.012.8912.87-6.46383.22-15.19-10.88133.332.2233.33-37.50-23.21015.117.090.87
22Q4 (16)29.97-5.131.941.61-37.84-46.861.23-56.84-36.60.99-58.05-22.051.38-56.47-27.750.41-46.05-12.770.273.850.011.42-11.4-2.64451.8813.25-5.18130.4345.26-16.32-30.43-398.2645.5414.11-0.4211.81
22Q3 (15)31.596.5410.32.59-53.331463.162.85-47.32232.562.36-43.94486.893.17-54.71464.370.76-47.952633.330.26-16.130.012.89-8.3257.39399.00-7.68-10.9589.80-12.57917.6910.20477.55-88.8114.1717.890.35
22Q2 (14)29.65-4.973.135.55123.79206.635.41119.92258.284.21119.27155.157.00171.32174.511.46143.33139.340.3129.173.3314.062.0333.27432.210.51-1.34102.702.7-17.18-2.70086.4912.02-19.76-8.17
22Q1 (13)31.206.12-0.032.48-18.1514.292.4626.88.851.9251.1810.982.5835.0810.260.6027.661.690.24-11.11-11.1113.7817.4819.2430.01-9.778.52100.00-35.856.250.00100.0-100.014.9818.7-1.25
21Q4 (12)29.402.65-4.233.031694.74-13.681.94190.23-26.791.27308.2-37.131.91319.54-37.170.471666.67-35.620.273.85-10.011.7343.22-1.26476.576.3618.91155.881666.6717.6-55.88-161.29-71.6412.62-10.62-1.87
21Q3 (11)28.64-0.38-4.66-0.19-110.5-116.67-2.15-242.38-425.76-0.61-136.97-256.41-0.87-134.12-258.18-0.03-104.92-113.040.26-13.33-7.148.19-22.37-18.18448.062.2811.168.82-92.88-94.8191.18555.88230.2514.127.87-2.28
21Q2 (10)28.75-7.88-4.551.81-16.5940.311.51-33.1971.591.65-4.6247.322.558.9780.850.613.3964.860.3011.1111.1110.55-8.746.24438.0810.566.73124.0031.75-17.33-20.00-780.060.013.09-13.710
21Q1 (9)31.211.66-3.312.17-38.18-48.092.26-14.72-50.761.73-14.36-50.852.34-23.03-50.420.59-19.18-46.850.27-10.0-10.011.56-2.69-10.94396.24-1.1319.0994.12-29.03.532.94109.03-67.6515.1717.960
20Q4 (8)30.702.2-0.163.51207.894.782.65301.52-23.192.02417.95-23.773.04452.73-24.380.73217.39-16.090.307.14-6.2511.8818.6810.2400.77-0.577.26132.56-22.0235.26-32.5653.49-1727.9112.86-11.0-1.83
20Q3 (7)30.04-0.27-2.691.14-11.63-60.140.66-25.0-78.00.39-65.18-83.470.55-60.99-83.820.23-37.84-72.290.283.7-9.6810.010.81-10.94403.07-1.86.61170.0013.3378.95-70.00-40.0-1500.014.4504.56
20Q2 (6)30.12-6.69-0.31.29-69.14-56.420.88-80.83-73.571.12-68.18-57.411.41-70.13-61.370.37-66.67-58.430.27-10.0-12.99.93-23.5-8.56410.4423.3614.25150.0065.069.74-50.00-650.0-530.00.000-100.0
20Q1 (5)32.284.980.44.1824.784.54.5933.0423.393.5232.8318.924.7217.4121.961.1127.592.780.30-6.25-11.7612.9820.4116.1332.71-10.960.9990.91-7.24-16.519.09354.55236.360.00-100.0-100.0
19Q4 (4)30.75-0.390.03.3517.130.03.4515.00.02.6512.290.04.0218.240.00.874.820.00.323.230.010.78-4.090.0373.66-1.170.098.003.160.02.00-60.00.013.10-5.210.0
19Q3 (3)30.872.180.02.86-3.380.03.00-9.910.02.36-10.270.03.40-6.850.00.83-6.740.00.310.00.011.243.50.0378.085.240.095.007.50.05.00-57.00.013.821.990.0
19Q2 (2)30.21-6.030.02.96-26.00.03.33-10.480.02.63-11.150.03.65-5.680.00.89-17.590.00.31-8.820.010.86-2.860.0359.269.050.088.37-18.840.011.63274.420.013.55-5.110.0
19Q1 (1)32.150.00.04.000.00.03.720.00.02.960.00.03.870.00.01.080.00.00.340.00.011.180.00.0329.450.00.0108.890.00.0-6.670.00.014.280.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.47-0.21.42-54.929.947.80.94-69.380.64-73.663.37-75.561.24-58.250.98-2.9711.72-10.12425.37-5.87151.4347.44-51.4300.35-25.7414.566.05
2022 (9)30.533.633.1582.089.223.243.07241.112.43140.5913.79136.132.9789.171.01-5.6113.0424.19451.88-5.18102.70-46.38-2.7000.48-26.4213.730.29
2021 (8)29.46-4.291.73-32.428.935.640.90-59.091.01-42.615.84-41.891.57-35.921.07-8.5510.50-6.42476.5718.91191.5366.16-91.5300.65-27.613.69-3.93
2020 (7)30.78-0.612.56-21.958.4517.082.20-34.721.76-33.3310.05-32.052.45-37.021.17-13.9711.221.91400.777.26115.2718.58-16.0300.8926.5614.254.32
2019 (6)30.97-0.293.28-0.37.22340.113.375.312.648.6414.7917.663.89-1.521.36-11.6911.01108.13373.6653.2797.21-5.352.7900.71-44.6913.661.49
2018 (5)31.062.783.2925.11.645.873.2023.552.4318.5412.578.463.954.771.54-7.235.2913.28243.795.5102.700.9-2.7001.28013.462.83
2017 (4)30.22-0.722.631.151.55-0.492.59-14.82.05-16.6711.59-23.93.77-25.791.66-17.414.67-4.5231.07-8.46101.7918.91-1.7900.00013.09-0.68
2016 (3)30.44-0.292.60-26.971.569.853.04-21.452.46-21.1515.23-18.075.08-28.552.01-9.874.89-10.44252.4253.6885.60-6.9614.4080.00.00013.180.38
2015 (2)30.53-1.523.5622.761.42-16.183.8715.523.1215.9918.59-2.477.1110.42.23-4.295.465.41164.25-3.7492.006.028.00-39.50.00013.13-2.16
2014 (1)31.0002.9001.69-6.683.3502.69019.0606.4402.33-2.15.18-10.54170.63-34.0986.78-4.413.2243.250.00013.421.67

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