玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)21.2514.259.429.43141.7941.89.4029.1240.097.5330.2842.881.0519.3243.840.4113.8941.380.05-16.670.014.5421.5729.36178.0312.349.44100.0083.330.00.00-100.0017.801.7124.39
23Q3 (19)18.60-13.08-12.433.90-49.55-48.217.28-15.84-8.775.78-16.83-9.550.88-19.27-4.350.36-16.280.00.060.020.011.96-7.79-4.32158.472.54-6.1454.55-40.71-42.7345.45278.79854.5517.50-6.7211.04
23Q2 (18)21.402.9310.487.73-2.450.988.655.23-19.386.954.67-16.061.0915.96-0.910.4316.22-4.440.0620.020.012.970.7-15.5154.55-6.41-3.3592.00-3.6299.3312.00164.0-77.7118.7613.7715.23
23Q1 (17)20.797.05-1.77.9219.137.028.2222.537.466.6426.038.620.9428.7738.240.3727.5927.590.050.0-16.6712.8814.5921.17165.141.528.4295.45-4.55-4.554.550-31.8216.4915.23-9.69
22Q4 (16)19.42-8.57-2.416.65-11.69-15.56.71-15.91-48.425.27-17.53-48.590.73-20.65-47.480.29-19.44-51.670.050.0-16.6711.24-10.08-36.21162.67-3.6510.73100.005.068.420.00-100.0-100.014.31-9.25.69
22Q3 (15)21.249.65-9.667.5347.0758.537.98-25.6361.876.39-22.8362.180.92-16.3680.390.36-20.050.00.050.0-16.6712.50-18.5724.5168.845.5823.095.24106.35-4.764.76-91.16015.76-3.19-19.26
22Q2 (14)19.37-8.42-9.875.12-11.42-1.9210.7379.43101.318.2872.8694.371.1061.7696.430.4555.1773.080.05-16.67-16.6715.3544.446.47159.914.9919.2746.15-53.85-53.8553.85707.69016.28-10.84-1.75
22Q1 (13)21.156.28-8.085.78-26.5613.565.98-54.0413.264.79-53.271.480.68-51.083.030.29-51.67-6.450.060.00.010.63-39.673.71152.313.6813.42100.0068.428.336.67-83.59018.2634.866.22
21Q4 (12)19.90-15.3612.687.8765.68248.2313.01163.89376.5610.25160.15385.781.39172.55286.110.60150.0200.00.060.0-25.017.6275.5181.02146.917.0220.7159.38-40.62-32.1440.620225.013.54-30.64-7.32
21Q3 (11)23.519.436.774.75-9.097.924.93-7.594.863.94-7.51150.960.51-8.93104.00.24-7.6960.00.060.0-25.010.04-4.264.05137.272.3930.82100.000.00.00.000019.5217.824.89
21Q2 (10)21.49-6.6125.385.222.5512.265.330.95-45.394.26-9.75-41.640.56-15.15-60.280.26-16.13-55.170.060.0-14.2910.482.24-20.67134.07-0.1627.13100.008.33107.690.000-100.016.57-3.610
21Q1 (9)23.0130.2932.75.09125.22-8.785.2893.412.724.72123.714.840.6683.33-49.620.3155.0-34.040.06-25.0-40.010.2563.4829.26134.2910.35-43.3392.315.49-16.080.00-100.0100.017.1917.660
20Q4 (8)17.662.73-12.312.26-5.83-58.232.737.91-56.182.1134.39-55.490.3644.0-66.970.2033.33-50.00.080.014.296.272.45-35.49121.7015.98-38.4287.50-12.5-1.5612.50012.514.61-6.53-7.65
20Q3 (7)17.190.2935.042.40-48.39-52.12.53-74.08-43.531.57-78.49-58.790.25-82.27-71.260.15-74.14-48.280.0814.2933.336.12-53.67-25.27104.93-0.5-56.06100.00107.69-7.140.00-100.0100.015.63097.85
20Q2 (6)17.14-1.15-16.554.65-16.67-23.149.7689.88-2.117.3077.62-12.891.417.63-12.960.5823.420.830.07-30.040.013.2166.58-11.22105.46-55.5-63.4948.15-56.23-22.9651.85618.5238.270.000-100.0
20Q1 (5)17.34-13.9-8.165.583.14-20.855.14-17.5-22.714.11-13.29-22.741.3120.180.770.4717.517.50.1042.8666.677.93-18.42-25.19236.9819.92-15.45110.0023.754.76-10.00-190.0-100.00.00-100.0-100.0
19Q4 (4)20.1458.210.05.417.980.06.2339.060.04.7424.410.01.0925.290.00.4037.930.00.0716.670.09.7218.680.0197.62-17.250.088.89-17.460.011.11244.440.015.82100.250.0
19Q3 (3)12.73-38.020.05.01-17.190.04.48-55.070.03.81-54.530.00.87-46.30.00.29-39.580.00.0620.00.08.19-44.960.0238.81-17.340.0107.6972.310.0-7.69-120.510.07.90-54.930.0
19Q2 (2)20.548.790.06.05-14.180.09.9749.920.08.3857.520.01.6224.620.00.4820.00.00.05-16.670.014.8840.380.0288.893.070.062.50-40.480.037.50850.00.017.5320.480.0
19Q1 (1)18.880.00.07.050.00.06.650.00.05.320.00.01.300.00.00.400.00.00.060.00.010.600.00.0280.280.00.0105.000.00.0-5.000.00.014.550.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.480.847.1813.974.212.068.387.36.719.113.9215.981.518.630.220.013.075.57178.039.4486.326.5514.74-22.390.21017.669.42
2022 (9)20.31-7.516.309.384.13-4.817.818.476.155.133.3810.11.39-0.710.220.012.382.74162.6710.7381.012.0218.99-7.780.00016.14-3.12
2021 (8)21.9626.645.7649.224.3359.477.2043.715.8554.763.07-1.291.402.940.22-31.2512.0545.01146.9120.7179.414.2320.59-7.350.02-56.0316.6619.77
2020 (7)17.34-3.723.86-34.472.720.745.01-25.343.78-30.643.11-36.661.36-19.050.3223.088.31-22.34121.70-38.4276.19-13.4222.2285.190.0590.3713.910.51
2019 (6)18.015.885.8964.992.70778.156.7188.485.4541.194.9110.591.6833.330.260.010.70104.98197.62-31.7888.00-12.012.0000.03-37.3213.84-6.11
2018 (5)17.0126.943.571452.170.31-47.163.5603.86797.674.44806.121.26270.590.2630.05.22162.31289.66-28.56100.0000.0000.04014.74-0.74
2017 (4)13.40-16.820.23-93.750.58-41.64-0.2300.43-79.130.49-80.560.34-54.050.200.01.99-64.4405.48-23.91-100.000200.0000.00014.858.24
2016 (3)16.11-1.13.68-23.331.00-39.282.63-23.322.0610.162.527.690.741.370.20-9.095.59-17.67532.9113.91141.181.47-41.1800.00013.724.18
2015 (2)16.29-0.494.8013.211.6417.433.439.941.87-27.522.34-27.550.73-16.090.22-4.356.7911.31467.842.03139.130.75-39.1300.00013.170.38
2014 (1)16.3704.2401.4018.833.1202.5803.2300.8700.23-11.546.10-18.34458.545.26138.107.59-35.7100.00013.124.29

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