- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.33 | -40.0 | -69.72 | 0.01 | -50.0 | -66.67 | 0.13 | 8.33 | -43.48 | 0 | 0 | 0 | 3.03 | -16.67 | 10.1 | 39.39 | 80.56 | 86.69 | 0.00 | 0 | 0 | 124 | -46.32 | -67.96 |
| 23Q3 (19) | 0.55 | -31.25 | -44.44 | 0.02 | -33.33 | 0.0 | 0.12 | -7.69 | -25.0 | 0 | 0 | 0 | 3.64 | -3.03 | 80.0 | 21.82 | 34.27 | 35.0 | 0.00 | 0 | 0 | 231 | -20.07 | -39.84 |
| 23Q2 (18) | 0.8 | -27.93 | -39.85 | 0.03 | -25.0 | 0.0 | 0.13 | 0.0 | -13.33 | 0 | 0 | 0 | 3.75 | 4.06 | 66.25 | 16.25 | 38.75 | 44.08 | 0.00 | 0 | 0 | 289 | -21.04 | -13.99 |
| 23Q1 (17) | 1.11 | 1.83 | 13.27 | 0.04 | 33.33 | 33.33 | 0.13 | -43.48 | 8.33 | 0 | 0 | 0 | 3.60 | 30.93 | 17.72 | 11.71 | -44.5 | -4.35 | 0.00 | 0 | 0 | 366 | -5.43 | 45.82 |
| 22Q4 (16) | 1.09 | 10.1 | 60.29 | 0.03 | 50.0 | 50.0 | 0.23 | 43.75 | 21.05 | 0 | 0 | 0 | 2.75 | 36.24 | -6.42 | 21.10 | 30.56 | -24.48 | 0.00 | 0 | 0 | 387 | 0.78 | 54.18 |
| 22Q3 (15) | 0.99 | -25.56 | -20.8 | 0.02 | -33.33 | -33.33 | 0.16 | 6.67 | -38.46 | 0 | 0 | 0 | 2.02 | -10.44 | -15.82 | 16.16 | 43.3 | -22.3 | 0.00 | 0 | 0 | 384 | 14.29 | 41.18 |
| 22Q2 (14) | 1.33 | 35.71 | 37.11 | 0.03 | 0.0 | -50.0 | 0.15 | 25.0 | -34.78 | 0 | 0 | 0 | 2.26 | -26.32 | -63.53 | 11.28 | -7.89 | -52.44 | 0.00 | 0 | 0 | 336 | 33.86 | 41.77 |
| 22Q1 (13) | 0.98 | 44.12 | -10.91 | 0.03 | 50.0 | -40.0 | 0.12 | -36.84 | -62.5 | 0 | 0 | -100.0 | 3.06 | 4.08 | -32.65 | 12.24 | -56.18 | -57.91 | 0.00 | 0 | -100.0 | 251 | 0.0 | 31.41 |
| 21Q4 (12) | 0.68 | -45.6 | -48.48 | 0.02 | -33.33 | -90.91 | 0.19 | -26.92 | -52.5 | 0 | 0 | 0 | 2.94 | 22.55 | -82.35 | 27.94 | 34.33 | -7.79 | 0.00 | 0 | 0 | 251 | -7.72 | 31.41 |
| 21Q3 (11) | 1.25 | 28.87 | -3.85 | 0.03 | -50.0 | -88.46 | 0.26 | 13.04 | -13.33 | 0 | 0 | 0 | 2.40 | -61.2 | -88.0 | 20.80 | -12.28 | -9.87 | 0.00 | 0 | 0 | 272 | 14.77 | 30.14 |
| 21Q2 (10) | 0.97 | -11.82 | -22.4 | 0.06 | 20.0 | -70.0 | 0.23 | -28.12 | -8.0 | 0 | -100.0 | 0 | 6.19 | 36.08 | -61.34 | 23.71 | -18.49 | 18.56 | 0.00 | -100.0 | 0 | 237 | 24.08 | 13.4 |
| 21Q1 (9) | 1.1 | -16.67 | -32.52 | 0.05 | -77.27 | -84.38 | 0.32 | -20.0 | 6.67 | 0.02 | 0 | 0 | 4.55 | -72.73 | -76.85 | 29.09 | -4.0 | 58.06 | 1.82 | 0 | 0 | 191 | 0.0 | 11.7 |
| 20Q4 (8) | 1.32 | 1.54 | -38.03 | 0.22 | -15.38 | -63.33 | 0.4 | 33.33 | -11.11 | 0 | 0 | 0 | 16.67 | -16.67 | -40.83 | 30.30 | 31.31 | 43.43 | 0.00 | 0 | 0 | 191 | -8.61 | 11.7 |
| 20Q3 (7) | 1.3 | 4.0 | -22.62 | 0.26 | 30.0 | -61.19 | 0.3 | 20.0 | -18.92 | 0 | 0 | 0 | 20.00 | 25.0 | -49.85 | 23.08 | 15.38 | 4.78 | 0.00 | 0 | 0 | 209 | 0.0 | 22.22 |
| 20Q2 (6) | 1.25 | -23.31 | -20.89 | 0.2 | -37.5 | -63.64 | 0.25 | -16.67 | -28.57 | 0 | 0 | 0 | 16.00 | -18.5 | -54.04 | 20.00 | 8.67 | -9.71 | 0.00 | 0 | 0 | 209 | 22.22 | 22.22 |
| 20Q1 (5) | 1.63 | -23.47 | -6.32 | 0.32 | -46.67 | -30.43 | 0.3 | -33.33 | -31.82 | 0 | 0 | 0 | 19.63 | -30.31 | -25.74 | 18.40 | -12.88 | -27.22 | 0.00 | 0 | 0 | 171 | 0.0 | 0.0 |
| 19Q4 (4) | 2.13 | 26.79 | 0.0 | 0.6 | -10.45 | 0.0 | 0.45 | 21.62 | 0.0 | 0 | 0 | 0.0 | 28.17 | -29.37 | 0.0 | 21.13 | -4.07 | 0.0 | 0.00 | 0 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q3 (3) | 1.68 | 6.33 | 0.0 | 0.67 | 21.82 | 0.0 | 0.37 | 5.71 | 0.0 | 0 | 0 | 0.0 | 39.88 | 14.57 | 0.0 | 22.02 | -0.58 | 0.0 | 0.00 | 0 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q2 (2) | 1.58 | -9.2 | 0.0 | 0.55 | 19.57 | 0.0 | 0.35 | -20.45 | 0.0 | 0 | 0 | 0.0 | 34.81 | 31.67 | 0.0 | 22.15 | -12.4 | 0.0 | 0.00 | 0 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q1 (1) | 1.74 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 26.44 | 0.0 | 0.0 | 25.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 171 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.79 | -36.59 | 0.1 | -9.09 | 0.51 | -22.73 | 0 | 0 | 3.58 | 43.37 | 18.28 | 21.86 | 0.00 | 0 | 124 | -67.96 |
| 2022 (9) | 4.4 | 9.73 | 0.11 | -26.67 | 0.66 | -34.65 | 0.01 | -50.0 | 2.50 | -33.17 | 15.00 | -40.45 | 0.23 | -54.43 | 387 | 54.18 |
| 2021 (8) | 4.01 | -27.09 | 0.15 | -85.15 | 1.01 | -18.55 | 0.02 | 0 | 3.74 | -79.63 | 25.19 | 11.72 | 0.50 | 0 | 251 | 31.41 |
| 2020 (7) | 5.5 | -22.86 | 1.01 | -55.7 | 1.24 | -22.98 | 0 | 0 | 18.36 | -42.57 | 22.55 | -0.16 | 0.00 | 0 | 191 | -8.61 |
| 2019 (6) | 7.13 | 43.75 | 2.28 | 30.29 | 1.61 | 10.27 | 0 | 0 | 31.98 | -9.37 | 22.58 | -23.29 | 0.00 | 0 | 209 | 4.5 |
| 2018 (5) | 4.96 | 9.98 | 1.75 | -6.91 | 1.46 | 8.15 | 0 | 0 | 35.28 | -15.36 | 29.44 | -1.66 | 0.00 | 0 | 200 | 19.05 |
| 2017 (4) | 4.51 | -17.25 | 1.88 | -26.56 | 1.35 | 4.65 | 0 | 0 | 41.69 | -11.26 | 29.93 | 26.46 | 0.00 | 0 | 168 | 7.01 |
| 2016 (3) | 5.45 | 12.84 | 2.56 | 8.02 | 1.29 | 16.22 | 0 | 0 | 46.97 | -4.27 | 23.67 | 3.0 | 0.00 | 0 | 157 | 2.61 |
| 2015 (2) | 4.83 | 7.33 | 2.37 | 33.15 | 1.11 | 0.0 | 0 | 0 | 49.07 | 24.05 | 22.98 | -6.83 | 0.00 | 0 | 153 | 15.04 |
| 2014 (1) | 4.5 | 26.05 | 1.78 | 36.92 | 1.11 | 13.27 | 0 | 0 | 39.56 | 0 | 24.67 | 0 | 0.00 | 0 | 133 | 12.71 |
