玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.413.154.2520.72-3.454.9117.54-34.21-15.4714.03-34.19-16.442.61-43.14-33.082.00-40.3-31.740.14-12.5-17.6524.62-25.51-8.3432.974.27-3.6118.6847.1624.52-18.68-196.52-498.5324.04-0.660.88
23Q3 (19)31.42-1.729.2121.460.4712.8326.6615.3610.1221.3214.510.074.5913.613.613.3513.956.350.160.00.033.0512.647.6531.62-30.61-8.5380.65-13.02.4419.35165.16-9.0324.20-2.97-4.23
23Q2 (18)31.970.5731.7321.36-3.7457.9923.111.6352.7418.622.754.784.04-1.2280.362.94-5.1682.610.16-5.8823.0829.342.0526.9645.5740.95-8.4492.70-5.33.947.30245.5-32.4824.943.27-0.99
23Q1 (17)31.792.2543.7222.1912.3597.9522.749.5960.4818.137.9860.584.094.8799.513.105.8103.950.170.030.7728.757.0429.3932.33-5.47-10.6997.892.722.362.11-54.93-90.1424.151.341.3
22Q4 (16)31.098.0637.6919.753.8473.720.75-14.29100.2916.79-13.32101.563.90-11.96158.282.93-6.98171.30.176.2541.6726.86-12.5143.4834.20-1.07-15.1295.3121.07-13.354.69-77.97146.8823.83-5.7-6.03
22Q3 (15)28.7718.5415.2219.0240.6832.5424.2160.01-47.7219.3761.01-56.134.4397.77-41.633.1595.65-40.230.1623.0833.3330.7032.84-44.3334.57-30.54-30.6778.72-11.73153.7921.2896.81-69.1625.270.32-2.88
22Q2 (14)24.279.72-8.7313.5220.61-13.8315.136.7722.9112.036.558.482.249.2712.561.615.9211.810.130.00.023.114.019.7349.7737.4922.1989.1911.49-30.510.81-49.55138.1625.195.66-6.18
22Q1 (13)22.12-2.04-23.5711.21-1.41-43.4414.1736.78-24.0211.2935.53-24.132.0535.76-36.731.5240.74-32.140.138.33-13.3322.2218.7-15.5136.20-10.15-19.5680.00-27.27-24.8721.43314.29430.6123.84-5.99-3.44
21Q4 (12)22.58-9.57-29.0611.37-20.77-47.6510.36-77.63-46.048.33-81.13-45.091.51-80.11-51.61.08-79.51-48.820.120.0-14.2918.72-66.06-32.6440.29-19.19-21.05110.00254.63-2.43-10.00-114.521.5425.36-2.540.4
21Q3 (11)24.97-6.09-21.3814.35-8.54-27.7846.31276.2148.8444.15298.11201.577.59281.41128.615.27265.97146.260.12-7.69-14.2955.15161.87107.7249.8622.42-5.9131.02-75.83-70.9268.98343.461134.7226.02-3.092.48
21Q2 (10)26.59-8.12-21.1415.69-20.84-34.0812.31-33.99-45.8711.09-25.47-35.071.99-38.58-49.491.44-35.71-42.630.13-13.33-7.1421.06-19.92-30.9140.73-9.49-37.79128.3320.5222.79-28.33-337.14-528.0626.858.750
21Q1 (9)28.94-9.087.0719.82-8.7530.9118.65-2.8610.7514.88-1.9111.293.243.8526.562.246.1630.990.157.1425.026.30-5.360.7345.00-11.82-18.61106.48-5.5617.84-6.4849.15-167.2524.69-2.26-12.82
20Q4 (8)31.830.2222.4221.729.3169.0319.203.17-61.8715.173.62-67.983.12-6.02-66.052.11-1.4-62.720.140.016.6727.794.67-53.6251.03-3.7-6.85112.755.7339.89-12.75-91.18-117.0425.26-0.510.08
20Q3 (7)31.76-5.814.9919.87-16.510.6118.61-18.16-4.8114.64-14.29-7.523.32-15.74-8.792.14-14.740.470.140.07.6926.55-12.89-7.3352.99-19.06-29.36106.672.065.64-6.67-47.78-586.6725.390-6.28
20Q2 (6)33.7224.7512.3623.8057.223.9622.7435.0411.5817.0827.754.083.9453.91-0.512.5146.787.730.1416.670.030.4816.746.7665.4718.41-19.13104.5115.6611.35-4.51-146.8-173.470.00-100.0-100.0
20Q1 (5)27.033.961.0515.1417.82-2.9516.84-66.558.6513.37-71.787.912.56-72.140.01.71-69.793.640.120.0-7.6926.11-56.435.1155.290.93-20.490.36252.56-9.649.64-87.11822.8928.3212.23.02
19Q4 (4)26.00-14.050.012.85-34.940.050.35157.540.047.38199.310.09.19152.470.05.66165.730.00.12-7.690.059.92109.140.054.78-26.970.025.63-74.620.074.797803.360.025.24-6.830.0
19Q3 (3)30.250.80.019.752.860.019.55-4.070.015.83-3.530.03.64-8.080.02.13-8.580.00.13-7.140.028.650.350.075.01-7.350.0100.977.580.0-0.97-115.810.027.097.930.0
19Q2 (2)30.0112.190.019.2023.080.020.3831.480.016.4132.450.03.9654.690.02.3341.210.00.147.690.028.5514.940.080.9616.560.093.86-6.140.06.14560.530.025.10-8.690.0
19Q1 (1)26.750.00.015.600.00.015.500.00.012.390.00.02.560.00.01.650.00.00.130.00.024.840.00.069.460.00.0100.000.00.0-1.330.00.027.490.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.8818.4721.4632.315.91-9.7722.6519.7118.1419.5815.1624.0611.4826.710.636.7829.0511.5632.97-3.694.8610.675.14-64.00.13-19.3624.34-0.73
2022 (9)26.913.7816.224.516.54-14.7518.92-12.015.17-20.7412.22-15.99.06-10.830.5913.4626.04-12.8234.20-15.1285.7118.8514.29-48.760.1656.1324.52-4.55
2021 (8)25.93-16.9715.52-23.557.681.6721.5010.4819.1426.4214.5314.1410.1618.830.52-5.4529.877.4140.29-21.0572.12-30.8227.8800.11-30.6525.69-2.1
2020 (7)31.2310.0820.3019.277.55-5.4519.46-25.0415.14-32.7112.73-32.578.55-31.60.551.8527.81-20.6151.03-6.85104.2659.24-4.2600.15-33.326.240.11
2019 (6)28.3710.317.0222.277.991.0525.9673.6522.5089.5518.8899.3712.50100.640.548.035.0347.0654.78-0.6565.47-29.8934.53394.30.23-25.7226.210.96
2018 (5)25.72-13.413.92-21.137.9023.5414.95-15.3511.87-13.179.47-11.086.23-10.740.500.023.82-3.8755.14-9.5693.38-6.626.9900.31025.965.57
2017 (4)29.70-18.717.65-26.586.4063.8217.66-28.0413.67-30.5710.65-32.596.98-37.290.50-10.7124.78-14.5260.9718.04100.002.220.0000.00024.59-0.08
2016 (3)36.53-1.0824.04-2.673.919.2124.54-5.7219.69-9.115.80-13.0911.13-22.220.56-15.1528.99-4.0451.6559.7197.832.951.93-63.020.00024.617.99
2015 (2)36.932.4124.703.353.581.6826.03-0.0821.66-0.1818.18-1.9914.31-6.650.66-7.0430.210.2732.3448.8395.023.475.21-36.140.00022.793.92
2014 (1)36.06023.9003.528.0526.05021.70018.55015.3300.71-1.3930.130.4721.736.3691.84-3.298.1670.980.00021.93-0.14

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