玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.2-10.5-15.860.2123.53-8.70.22-12.0-33.330.1812.528.574.0438.028.514.23-1.68-20.773.4625.752.880612.112.1
23Q3 (19)5.81-2.02-0.340.17-19.05-5.560.25-19.35-7.410.1645.4545.452.93-17.38-5.234.30-17.69-7.092.7548.4645.967190.00.0
23Q2 (18)5.93-5.2721.270.2110.5323.530.316.924.00.11-8.3310.03.5416.681.865.2312.852.251.85-3.23-9.297190.00.0
23Q1 (17)6.261.2926.460.19-17.395.560.29-12.1216.00.12-14.299.093.04-18.45-16.534.63-13.24-8.271.92-15.38-13.747190.00.0
22Q4 (16)6.186.027.160.2327.7827.780.3322.2243.480.1427.277.693.7220.540.495.3415.312.832.2720.06-15.317190.00.0
22Q3 (15)5.8319.2225.110.185.885.880.278.028.570.1110.00.03.09-11.19-15.374.63-9.412.771.89-7.74-20.077190.00.0
22Q2 (14)4.89-1.210.00.17-5.560.00.250.00.00.1-9.09-9.093.48-4.40.05.111.230.02.04-7.98-9.097190.00.0
22Q1 (13)4.951.85-14.360.180.012.50.258.7-3.850.11-15.380.03.64-1.8231.365.056.7212.282.22-16.9216.777190.00.0
21Q4 (12)4.864.29-8.130.185.880.00.239.52-4.170.1318.188.333.701.538.854.735.024.312.6713.3217.927190.00.0
21Q3 (11)4.66-4.7-17.520.170.0-5.560.21-16.0-43.240.110.0-8.333.654.9414.514.51-11.85-31.192.364.9411.147190.00.0
21Q2 (10)4.89-15.4-16.270.176.250.00.25-3.85-16.670.110.00.03.4825.5919.435.1113.65-0.482.2518.219.437190.00.0
21Q1 (9)5.789.2617.00.16-11.110.00.268.33-18.750.11-8.330.02.77-18.65-14.534.50-0.85-30.561.90-16.1-14.537190.00.0
20Q4 (8)5.29-6.3711.60.180.0-18.180.24-35.14-17.240.120.00.03.406.81-26.694.54-30.72-25.852.276.81-10.47190.00.0
20Q3 (7)5.65-3.257.210.185.88-5.260.3723.3348.00.129.099.093.199.44-11.636.5527.4838.052.1212.761.757190.00.0
20Q2 (6)5.8418.224.850.176.25-22.730.3-6.253.450.110.010.02.91-10.12-26.35.14-20.7-1.331.88-15.414.917190.00.0
20Q1 (5)4.944.222.280.16-27.270.00.3210.3414.290.11-8.3310.03.24-30.22-2.236.485.8811.742.23-12.047.557190.00.0
19Q4 (4)4.74-10.060.00.2215.790.00.2916.00.00.129.090.04.6428.740.06.1228.970.02.5321.290.07190.00.0
19Q3 (3)5.27-5.390.00.19-13.640.00.25-13.790.00.1110.00.03.61-8.720.04.74-8.890.02.0916.260.07190.00.0
19Q2 (2)5.5715.320.00.2237.50.00.293.570.00.10.00.03.9519.230.05.21-10.190.01.80-13.290.07190.00.0
19Q1 (1)4.830.00.00.160.00.00.280.00.00.10.00.03.310.00.05.800.00.02.070.00.07190.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.26.180.781.31.07-3.60.5723.913.36-4.64.61-9.212.4616.780612.1
2022 (9)21.858.220.7713.241.1116.840.46-2.133.524.635.087.972.11-9.567190.0
2021 (8)20.19-7.040.68-1.450.95-22.760.474.443.376.024.71-16.912.3312.367190.0
2020 (7)21.726.420.69-12.661.2311.820.454.653.18-17.935.665.072.07-1.667190.0
2019 (6)20.4112.020.7912.861.16.80.434.883.870.755.39-4.662.11-6.387190.0
2018 (5)18.225.010.77.691.030.980.41-2.383.842.555.65-3.842.25-7.047190.0
2017 (4)17.352.660.651.561.02-4.670.425.03.75-1.075.88-7.152.422.287190.0
2016 (3)16.94.190.64-5.881.079.180.425.03.79-9.676.334.792.3719.9771925.7
2015 (2)16.227.630.68-5.560.9816.670.3218.524.19-12.256.048.391.9710.125720.0
2014 (1)15.074.360.72-1.370.841.20.273.854.7805.5701.7905720.0

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