玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.91-42.69-35.81-30.55-2627.68-503.75187.05622.7610667.8190.96694.3410422.1616.22644.049111.1113.43564.858493.750.07-12.5-22.22190.59532.778186.5232.02290.49269.75-16.46-245.57-108.23116.4611.16177.6429.8745.1425.29
23Q3 (19)41.7219.113.09-1.1293.9-1020.025.88300.62884.0324.04277.161792.912.18267.691716.672.02269.751736.360.08-11.110.030.12427.39326.638.20-2.38-2.73-4.76-103.270104.76330.484.7620.5828.0614.59
23Q2 (18)35.03-15.22-3.07-18.3538.79-96.47-12.9053.78-159.56-13.5752.91-133.97-1.3046.94-202.33-1.1947.35-205.130.0912.528.57-9.2060.14-417.248.40-2.1-7.79145.4539.13-27.27-45.45-400.054.5516.07-24.38-27.29
23Q1 (17)41.3210.9314.02-29.98-492.49-737.43-27.91-1476.84-998.82-28.82-1457.84-1057.43-2.45-1261.11-1125.0-2.26-1312.5-1155.560.08-11.1114.29-23.08-1103.48-977.578.58-0.92-10.06104.55-47.73-30.3-9.0993.9481.8221.25-10.86-6.84
22Q4 (16)37.250.981.14-5.06-4960.0-169.89-1.77-167.3-117.47-1.85-245.67-118.69-0.18-250.0-120.45-0.16-245.45-119.510.0912.512.52.30-67.42-84.288.662.73-6.38200.000166.67-150.00-250.0-700.023.8432.74-9.35
22Q3 (15)36.892.0813.16-0.1098.9398.112.63152.92198.861.27121.944.320.12127.91140.00.11128.21120.00.0814.2933.337.06143.45-1.128.43-7.4624.150.00-100.00100.00200.0017.96-18.73-17.92
22Q2 (14)36.14-0.28-1.87-9.34-160.89-567.14-4.97-95.67-1283.33-5.80-132.93-574.42-0.43-115.0-760.0-0.39-116.67-875.00.070.040.02.9010.27-50.689.11-4.5128.85200.0033.330-100.00-100.0022.10-3.11-4.08
22Q1 (13)36.24-1.617.17-3.58-149.4539.73-2.54-125.0762.92-2.49-125.1555.85-0.20-122.7341.18-0.18-121.9541.940.07-12.516.672.63-82.0209.543.1438.46150.00100.0100.0-50.00-300.0022.81-13.274.39
21Q4 (12)36.8312.98124.167.24237.12142.9210.131051.14163.199.901025.0177.040.881660.0168.750.821540.0172.570.0833.33-11.1114.63104.9226.789.2536.233.1275.000-30.7725.000400.026.3020.244.9
21Q3 (11)32.60-11.49-6.88-5.28-277.14-31.020.88109.52-80.220.88202.33-90.480.05200.0-93.510.05225.0-92.540.0620.0-14.297.1421.43-35.736.79-3.96-55.590.000100.00.000-100.021.88-5.03-2.28
21Q2 (10)36.8319.08364.39-1.4076.4396.960.42106.13100.93-0.8684.7597.76-0.0585.2998.62-0.0487.198.680.05-16.67-37.55.880115.057.072.61-63.970.00-100.0-100.00.000100.023.045.450
21Q1 (9)30.9388.2522.06-5.9464.79-21.97-6.8557.27-85.64-5.6456.11-31.16-0.3473.4426.09-0.3172.5713.890.06-33.33-33.330.00100.0-100.06.89-23.19-62.975.00-30.77-43.75-0.00100.0100.021.8520.390
20Q4 (8)16.43-53.0716.28-16.87-318.619.98-16.03-460.2214.05-12.85-239.0723.42-1.28-266.2337.86-1.13-268.6630.250.0928.57-10.0-11.54-203.879.778.97-41.33-61.27108.33208.338.33-8.33-103.33018.15-18.94-1.79
20Q3 (7)35.01351.333.67-4.0391.24-205.34.45109.85493.819.24124.07728.570.77121.21650.00.67122.111057.140.07-12.5-12.511.11128.4494.5715.29-22.07-41.24-100.00-200.0-200.0250.007350.0022.39014.23
20Q2 (6)-13.93-154.97-146.92-46.00-844.56-2559.89-45.17-1124.12-1966.53-38.39-792.79-1954.59-3.63-689.13-1396.43-3.03-741.67-1265.380.08-11.11-20.0-39.06-1546.67-635.819.625.65-28.99100.00-25.00.0-3.4589.66-106.90.000-100.0
20Q1 (5)25.3479.33-2.69-4.8774.0118.43-3.6980.2169.38-4.3074.3764.32-0.4677.6770.13-0.3677.7861.290.09-10.00.02.70121.11149.1818.57-19.82-51.2133.3333.33193.33-33.330-161.110.00-100.0-100.0
19Q4 (4)14.13-58.160.0-18.74-1319.70.0-18.65-1550.440.0-16.78-1041.50.0-2.06-1371.430.0-1.62-2214.290.00.1025.00.0-12.79-323.990.023.16-10.990.0100.000.00.0-0.0000.018.48-5.710.0
19Q3 (3)33.7713.740.0-1.32-170.590.0-1.13-146.690.0-1.47-171.010.0-0.14-150.00.0-0.07-126.920.00.08-20.00.05.71-21.670.026.02-5.830.0100.000.00.0-0.00-100.00.019.6025.640.0
19Q2 (2)29.6914.020.01.87131.320.02.42120.080.02.07117.180.00.28118.180.00.26127.960.00.1011.110.07.29232.790.027.63-27.390.0100.00120.00.050.00-8.330.015.60-15.860.0
19Q1 (1)26.040.00.0-5.970.00.0-12.050.00.0-12.050.00.0-1.540.00.0-0.930.00.00.090.00.0-5.490.00.038.050.00.045.450.00.054.550.00.018.540.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.35-3.6-19.8903.90-11.3344.04044.18014.75012.1900.28-9.6848.651190.4532.02269.75-44.900144.9001.42-28.9521.921.29
2022 (9)36.676.14-4.3104.40-18.05-1.470-2.030-0.690-0.6300.3129.173.77-51.978.66-6.38280.000-180.0001.991.6921.64-8.34
2021 (8)34.55123.91-0.3805.37-3.312.1802.1000.5500.5100.24-17.247.8509.253.12-20.000120.0001.961837.3223.6121.51
2020 (7)15.43-39.82-17.8805.565.86-15.410-12.100-4.080-3.4800.29-17.14-9.2608.97-61.27114.2936.05-16.6700.10-13.4519.438.43
2019 (6)25.64-6.15-6.0305.2540.64-7.420-7.120-3.470-2.2400.356.06-1.17023.16-59.184.00020.00-98.670.1230.7217.92-7.82
2018 (5)27.328.16-10.5203.738.210.6900.0800.0500.6200.33-5.716.97056.62-36.27-1400.0001500.001883.610.09019.4430.03
2017 (4)25.26-29.08-11.3503.4526.98-46.370-46.910-29.450-15.9800.35-10.26-40.61088.8524.8624.38-78.1975.6200.00014.9511.4
2016 (3)35.62-4.456.03-50.822.7220.245.37-37.782.88-44.721.85-56.781.54-53.610.39-29.099.90-19.5171.1617.43111.76-21.31-11.7600.00013.4227.93
2015 (2)37.2815.6312.261277.532.26-26.18.63442.775.21316.84.28435.03.32348.650.5514.5812.30107.0760.6062.21142.03155.65-42.0300.00010.49-14.23
2014 (1)32.2400.8903.06-26.91.5901.2500.8000.7400.48-11.115.94-6.4637.3635.5155.56-16.6744.4433.330.00012.23-3.62

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