玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.852.41-2.30.2210.010.00.2161.5440.00.030.00.025.887.4112.5924.7157.7443.293.53-2.352.35000
23Q3 (19)0.83-4.6-2.350.2-35.4825.00.13-7.14-7.140.0350.050.024.10-32.3728.0115.66-2.67-4.913.6157.2353.61000
23Q2 (18)0.8711.5426.090.31-24.39138.460.147.69-12.50.020.0-33.3335.63-32.2189.1216.09-3.45-30.62.30-10.34-47.13000
23Q1 (17)0.78-10.342.630.41105.0215.380.13-13.33-18.750.02-33.330.052.56128.65207.316.67-3.33-20.832.56-25.64-2.56000
22Q4 (16)0.872.356.10.225.0122.220.157.147.140.0350.050.022.9922.13109.4517.244.680.993.4546.5541.38000
22Q3 (15)0.8523.1951.790.1623.0877.780.14-12.527.270.02-33.330.018.82-0.0917.1216.47-28.97-16.152.35-45.88-34.12000
22Q2 (14)0.69-9.2135.290.130.044.440.160.045.450.0350.0018.8410.146.7623.1910.147.514.3565.220000
22Q1 (13)0.76-7.3240.740.1344.4444.440.1614.2945.450.020.0017.1155.852.6321.0523.313.352.637.890000
21Q4 (12)0.8246.435.130.090.0-35.710.1427.2716.670.020.0010.98-31.71-38.8517.07-13.0810.982.44-31.710000
21Q3 (11)0.569.83.70.090.0-25.00.110.022.220.020016.07-8.93-27.6819.64-8.9317.863.5700000
21Q2 (10)0.51-5.56-20.310.090.0-25.00.110.022.2200017.655.88-5.8821.575.8853.380.0000000
21Q1 (9)0.54-30.77-27.030.09-35.71-30.770.11-8.3322.2200016.67-7.14-5.1320.3732.4167.490.0000000
20Q4 (8)0.7844.44-9.30.1416.677.690.1233.33-20.000017.95-19.2318.7415.38-7.69-11.790.0000000
20Q3 (7)0.54-15.62-22.860.120.033.330.090.0-40.000-100.022.2218.5272.8416.6718.52-22.220.000-100.0000
20Q2 (6)0.64-13.51-33.330.12-7.699.090.090.0-47.0600-100.018.756.7363.6414.0615.62-20.590.000-100.0000
20Q1 (5)0.74-13.95-18.680.130.030.00.09-40.0-52.6300-100.017.5716.2259.8612.16-30.27-41.750.000-100.0000
19Q4 (4)0.8622.860.00.1344.440.00.150.00.00-100.00.015.1217.570.017.44-18.60.00.00-100.00.0000.0
19Q3 (3)0.7-27.080.00.09-18.180.00.15-11.760.00.010.00.012.8612.210.021.4321.010.01.4337.140.0000.0
19Q2 (2)0.965.490.00.1110.00.00.17-10.530.00.010.00.011.464.270.017.71-15.190.01.04-5.210.0000.0
19Q1 (1)0.910.00.00.10.00.00.190.00.00.010.00.010.990.00.020.880.00.01.100.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.334.721.1486.890.610.00.090.034.2378.4718.32-4.52.70-4.500
2022 (9)3.1831.40.6169.440.6132.610.09125.019.1828.9519.180.922.8371.2300
2021 (8)2.42-10.370.36-29.410.4617.950.04014.88-21.2419.0131.61.65000
2020 (7)2.7-21.280.5115.910.39-41.790018.8947.2514.44-26.050.00000
2019 (6)3.43-14.680.44-32.310.67-22.090.020.012.83-20.6619.53-8.690.5817.200
2018 (5)4.02-22.990.65-24.420.86-14.850.02-33.3316.17-1.8621.3910.570.50-13.4300
2017 (4)5.22-16.610.86-15.691.0140.280.03-75.016.481.1119.3568.230.57-70.0200
2016 (3)6.26-21.461.023.030.722.860.12-61.2916.2931.1711.5030.951.92-50.721340.0
2015 (2)7.9735.310.991.020.76.060.3147.6212.42-25.348.78-21.623.899.091340.0
2014 (1)5.89-1.510.98-4.850.66-13.160.2175.016.64011.2103.5701340.0

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