- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 55.74 | -9.5 | -4.99 | 2.2 | -9.47 | 2.8 | 4.37 | 3.07 | -7.02 | 6.22 | -2.35 | -14.21 | 3.95 | 0.04 | 8.21 | 7.84 | 13.88 | -2.13 | 11.16 | 7.89 | -9.7 | 8855 | 0.0 | 0.0 |
| 23Q3 (19) | 61.59 | 5.39 | -7.85 | 2.43 | 3.4 | 11.98 | 4.24 | -4.72 | -10.36 | 6.37 | -5.63 | -8.35 | 3.95 | -1.88 | 21.53 | 6.88 | -9.59 | -2.72 | 10.34 | -10.46 | -0.53 | 8855 | 0.0 | -7.31 |
| 23Q2 (18) | 58.44 | 23.6 | -24.89 | 2.35 | 14.08 | 1.29 | 4.45 | 4.22 | -18.35 | 6.75 | 3.37 | -1.32 | 4.02 | -7.71 | 34.87 | 7.61 | -15.69 | 8.71 | 11.55 | -16.37 | 31.39 | 8855 | 0.0 | -7.31 |
| 23Q1 (17) | 47.28 | -19.41 | -44.68 | 2.06 | -3.74 | -7.21 | 4.27 | -9.15 | -14.26 | 6.53 | -9.93 | 5.49 | 4.36 | 19.45 | 67.73 | 9.03 | 12.74 | 54.98 | 13.81 | 11.77 | 90.68 | 8855 | 0.0 | -7.31 |
| 22Q4 (16) | 58.67 | -12.22 | -40.45 | 2.14 | -1.38 | -7.76 | 4.7 | -0.63 | 31.28 | 7.25 | 4.32 | 5.69 | 3.65 | 12.35 | 54.89 | 8.01 | 13.2 | 120.46 | 12.36 | 18.84 | 77.47 | 8855 | -7.31 | -7.31 |
| 22Q3 (15) | 66.84 | -14.1 | -35.29 | 2.17 | -6.47 | -1.36 | 4.73 | -13.21 | -24.8 | 6.95 | 1.61 | 7.09 | 3.25 | 8.89 | 52.43 | 7.08 | 1.03 | 16.21 | 10.40 | 18.28 | 65.49 | 9553 | 0.0 | 0 |
| 22Q2 (14) | 77.81 | -8.95 | -16.91 | 2.32 | 4.5 | -1.69 | 5.45 | 9.44 | -1.09 | 6.84 | 10.5 | -0.44 | 2.98 | 14.78 | 18.32 | 7.00 | 20.2 | 19.05 | 8.79 | 21.36 | 19.83 | 9553 | 0.0 | 0 |
| 22Q1 (13) | 85.46 | -13.26 | 24.23 | 2.22 | -4.31 | 13.27 | 4.98 | 39.11 | 6.64 | 6.19 | -9.77 | -2.37 | 2.60 | 10.31 | -8.83 | 5.83 | 60.36 | -14.16 | 7.24 | 4.02 | -21.41 | 9553 | 0.0 | 0 |
| 21Q4 (12) | 98.52 | -4.62 | 0 | 2.32 | 5.45 | 0 | 3.58 | -43.08 | 0 | 6.86 | 5.7 | 0 | 2.35 | 10.56 | 11.24 | 3.63 | -40.33 | -61.04 | 6.96 | 10.82 | -49.79 | 9553 | 0 | 0 |
| 21Q3 (11) | 103.29 | 10.29 | 0 | 2.2 | -6.78 | 0 | 6.29 | 14.16 | 0 | 6.49 | -5.53 | 0 | 2.13 | -15.48 | 0.62 | 6.09 | 3.5 | -34.71 | 6.28 | -14.35 | -54.69 | 0 | 0 | 0 |
| 21Q2 (10) | 93.65 | 36.14 | 43.66 | 2.36 | 20.41 | 71.01 | 5.51 | 17.99 | -9.38 | 6.87 | 8.36 | -24.0 | 2.52 | -11.55 | 19.04 | 5.88 | -13.33 | -36.92 | 7.34 | -20.41 | -47.1 | 0 | 0 | 0 |
| 21Q1 (9) | 68.79 | 0 | 0 | 1.96 | 0 | 0 | 4.67 | 0 | 0 | 6.34 | 0 | 0 | 2.85 | 34.6 | 0 | 6.79 | -27.21 | 0 | 9.22 | -33.54 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.12 | 0.0 | 0 | 9.33 | 0.0 | 0 | 13.87 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.12 | 0.0 | 0 | 9.33 | 0.0 | 0 | 13.87 | 0.0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 65.19 | 0 | 0 | 1.38 | 0 | 0 | 6.08 | 0 | 0 | 9.04 | 0 | 0 | 2.12 | 0 | 0 | 9.33 | 0 | 0 | 13.87 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 223.06 | -22.76 | 9.04 | 2.26 | 17.33 | -12.74 | 25.87 | -4.99 | 4.05 | 32.39 | 7.77 | 12.97 | 11.60 | 23.0 | 8855 | 0.0 |
| 2022 (9) | 288.78 | -20.72 | 8.84 | -0.11 | 19.86 | -0.95 | 27.23 | 2.48 | 3.06 | 25.99 | 6.88 | 24.94 | 9.43 | 29.27 | 8855 | -7.31 |
| 2021 (8) | 364.25 | 0 | 8.85 | 0 | 20.05 | 0 | 26.57 | 0 | 2.43 | 0 | 5.50 | 0 | 7.29 | 0 | 9553 | 0 |
