玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)71.7470.2885.420.5417.3917.392.9941.7196.711.0120.2457.810.75-31.06-36.694.17-16.786.091.41-29.39-14.8928460.00.0
23Q3 (19)42.1330.6468.120.469.52-9.82.117.1115.30.8420.0-18.451.09-16.16-46.355.01-18.01-31.421.99-8.14-51.4928460.0-16.98
23Q2 (18)32.2514.733.970.4210.53-17.651.978.24-1.50.727.27-34.581.30-3.66-20.796.11-5.65-5.262.1710.93-37.0728460.0-16.98
23Q1 (17)28.11-27.358.450.38-17.39-11.631.8219.7414.470.55-14.06-42.711.3513.7-18.516.4764.85.551.9618.28-47.1728460.0-16.98
22Q4 (16)38.6954.39-22.360.46-9.82.221.52-16.94-18.720.64-37.86-26.441.19-41.5831.663.93-46.24.691.65-59.75-5.262846-16.98-16.98
22Q3 (15)25.06-19.219.050.510.06.251.83-8.527.971.03-3.740.982.0423.78-2.577.3013.2617.354.1119.16-7.434280.0-0.81
22Q2 (14)31.0219.6881.40.5118.62.02.025.7963.931.0711.469.181.64-0.9-43.776.455.11-9.633.45-6.87-39.8134280.0-0.81
22Q1 (13)25.92-47.9815.150.43-4.44-17.311.59-14.976.00.9610.34-11.111.6683.7-28.196.1363.46-7.953.70112.13-22.8134280.0-0.81
21Q4 (12)49.83116.84100.360.45-6.25-26.231.8730.775.060.87-14.7122.540.90-56.77-63.183.75-39.69-47.571.75-60.67-38.843428-0.81-0.81
21Q3 (11)22.9834.3950.690.48-4.0-9.431.4317.2124.351.024.08-13.562.09-28.56-39.96.22-12.78-17.484.44-22.55-42.6434560.00.61
21Q2 (10)17.1-24.0319.580.5-3.850.01.22-18.6723.230.98-9.26-7.552.9226.57-16.377.137.073.055.7319.45-22.6934560.00.61
21Q1 (9)22.51-9.4939.730.52-14.75-10.341.5-15.7341.511.0852.1122.732.31-5.82-35.846.66-6.91.284.8068.06-12.1734560.02.13
20Q4 (8)24.8763.08-5.690.6115.09-8.961.7854.783.490.71-39.83-6.582.45-29.43-3.467.16-5.099.732.85-63.1-0.9434560.612.13
20Q3 (7)15.256.64-36.110.536.0-27.41.1516.16-10.851.1811.3212.383.48-0.613.647.548.9339.547.744.3975.934350.01.51
20Q2 (6)14.3-11.24-23.370.5-13.79-35.060.99-6.60.01.0620.4537.663.50-2.88-15.276.925.2230.497.4135.779.6334351.511.51
20Q1 (5)16.11-38.91-17.380.58-13.43-26.581.06-38.37-5.360.8815.798.643.6041.7-11.136.580.8814.565.4689.5331.533840.00.0
19Q4 (4)26.3710.470.00.67-8.220.01.7233.330.00.76-27.620.02.54-16.920.06.5220.690.02.88-34.480.033840.00.0
19Q3 (3)23.8727.920.00.73-5.190.01.2930.30.01.0536.360.03.06-25.890.05.401.860.04.406.60.033840.00.0
19Q2 (2)18.66-4.310.00.77-2.530.00.99-11.610.00.77-4.940.04.131.860.05.31-7.630.04.13-0.660.033840.00.0
19Q1 (1)19.50.00.00.790.00.01.120.00.00.810.00.04.050.00.05.740.00.04.150.00.033840.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)174.2344.361.8-5.768.8928.283.1-15.991.03-34.725.10-11.141.78-41.8128460.0
2022 (9)120.697.361.91-2.056.9314.933.69-6.581.58-8.765.747.053.06-12.982846-16.98
2021 (8)112.4259.391.95-12.166.0320.843.952.861.73-44.895.36-24.193.51-35.463428-0.81
2020 (7)70.53-20.212.22-25.04.99-2.353.8413.613.15-6.07.0822.395.4442.3934560.61
2019 (6)88.4162.72.96240.235.11148.063.3889.893.3529.515.78-5.583.82-27.7234351.51
2018 (5)33.6595.530.87222.222.0671.671.7821.092.5964.86.12-12.25.29-38.0733840
2017 (4)17.2100.2701.201.4701.5706.9708.54000

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