玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.48-18.66-0.923.46-61.51-25.273.82-66.648.222.59-71.66-3.01.01-79.35-18.550.70-75.78-12.50.23-25.81-14.8111.24-36.256.0452.11-35.11-19.4690.2015.16-31.039.80-54.77131.8620.4515.02-7.3
23Q3 (19)23.9517.0625.598.9976.27112.5311.4528.6570.399.1422.8585.024.8930.75106.332.8927.31112.50.313.3319.2317.6313.6724.9580.3114.948.778.3336.0924.3321.67-48.94-41.4217.78-16.49-13.86
23Q2 (18)20.46-4.5710.125.10-19.564.518.9044.9527.877.4450.9130.073.7463.3215.432.2754.4235.930.307.147.1415.5116.713.7969.871.82-26.3757.55-44.32-18.1842.451359.2343.121.291.6710.65
23Q1 (17)21.449.0510.296.3436.9310.076.1473.94-18.784.9384.64-19.052.2984.68-32.651.4783.75-15.520.283.70.013.2925.38-8.0968.626.06-36.17103.37-20.9536.01-3.3789.04-114.0420.94-5.085.28
22Q4 (16)19.663.0918.224.639.46157.223.53-47.4717.672.67-45.9520.811.24-47.688.770.80-41.1829.030.273.853.8510.60-24.88-1.364.70-12.43-31.52130.77107.57117.95-30.77-183.16-176.9222.066.887.66
22Q3 (15)19.072.64-2.74.23-13.32-36.396.72-3.45-7.824.94-13.64-19.282.37-26.85-38.441.36-18.56-27.660.26-7.14-13.3314.113.522.4773.88-22.14-29.2963.00-10.43-30.9737.0024.74323.8220.647.2815.89
22Q2 (14)18.58-4.42-5.44.88-15.289.426.96-7.9421.045.72-6.085.543.24-4.71-1.221.67-4.029.150.280.03.713.63-5.745.594.89-11.74-22.0270.34-7.45-8.5629.6623.5934.9619.24-3.27-0.31
22Q1 (13)19.4416.92.535.76220.0152.637.56152.0208.576.09175.57195.633.40198.25220.751.74180.65200.00.287.6916.6714.4634.6433.64107.5113.79-15.3176.0026.67-19.124.00-40.0296.019.89-2.93-9.01
21Q4 (12)16.63-15.157.711.80-72.93169.53.00-58.85273.412.21-63.89250.341.14-70.39265.220.62-67.02369.570.26-13.3318.1810.74-22.052.3494.48-9.58-15.1460.00-34.26-58.7540.00358.18180.020.4915.052.86
21Q3 (11)19.60-0.25.496.6549.1199.557.2926.78120.246.1212.92130.083.8517.38181.021.8822.88164.790.3011.1130.4313.776.5819.95104.49-14.13-13.0691.2718.6533.868.73-60.28-74.3917.81-7.72-12.35
21Q2 (10)19.643.59-11.374.4695.61-42.65.75134.69-33.835.42163.11-30.423.28209.43-27.591.53163.79-28.840.2712.53.8512.9219.41-18.18121.68-4.15-2.1676.92-18.11-14.321.98262.6499.3719.30-11.710
21Q1 (9)18.9622.829.242.28188.03149.672.45241.62162.342.06240.14147.361.06253.62165.840.58352.17193.550.249.0941.1810.8253.4851.97126.9514.0310.8793.94-35.42-21.356.06112.12136.3621.869.740
20Q4 (8)15.44-16.9-13.69-2.59-216.67-257.93-1.73-152.27-208.12-1.47-155.26-426.67-0.69-150.36-413.64-0.23-132.39-192.00.22-4.350.07.05-38.59-28.72111.33-7.37-0.84145.45113.3345.45-50.00-246.67-900.019.92-1.97-15.45
20Q3 (7)18.58-16.16-3.382.22-71.431.373.31-61.91-7.022.66-65.8515.651.37-69.7624.550.71-66.9810.940.23-11.544.5511.48-27.30.44120.19-3.36-0.768.18-24.0413.6434.09209.25-9.7620.320-19.11
20Q2 (6)22.1651.0613.417.77269.283137.58.69321.121216.677.79279.081489.84.53381.372057.142.15446.77760.00.2652.9430.015.79121.7766.74124.378.627.289.76-24.85139.3711.02166.14-82.360.000-100.0
20Q1 (5)14.67-18.0-2.65-4.59-379.889.47-3.93-345.627.96-4.35-1066.67-13.87-1.61-831.82-9.52-0.62-348.0-8.770.17-22.73-10.537.12-28.0142.69114.501.995.48119.4419.441.42-16.67-233.336.250.00-100.0-100.0
19Q4 (4)17.89-6.970.01.64-25.110.01.60-55.060.00.45-80.430.00.22-80.00.00.25-60.940.00.220.00.09.89-13.470.0112.27-7.250.0100.0066.670.0-5.00-113.240.023.56-6.210.0
19Q3 (3)19.23-1.590.02.19812.50.03.56439.390.02.30369.390.01.10423.810.00.64156.00.00.2210.00.011.4320.70.0121.044.330.060.0060.00.037.78-39.560.025.122.240.0
19Q2 (2)19.5429.660.00.24104.730.00.66115.460.00.49112.830.00.21114.290.00.25143.860.00.205.260.09.4789.780.0116.026.880.037.50-68.160.062.50451.560.024.57-10.030.0
19Q1 (1)15.070.00.0-5.070.00.0-4.270.00.0-3.820.00.0-1.470.00.0-0.570.00.00.190.00.04.990.00.0108.550.00.0117.780.00.0-17.780.00.027.310.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.4912.16.1625.716.24-4.987.8725.726.2827.6411.7015.277.7731.251.182.6114.6610.5652.11-19.4678.22-0.0921.780.310.75-14.5320.01-1.91
2022 (9)19.172.244.9024.056.56-5.06.2630.694.9220.2910.1513.285.9225.421.156.4813.268.8764.70-31.5278.28-4.9721.7223.20.881.5220.403.34
2021 (8)18.753.483.95186.236.91-11.754.79110.094.09123.58.96157.474.72130.241.0820.012.1812.5794.48-15.1482.3736.0917.63-55.340.87-2.019.74-7.67
2020 (7)18.120.551.3807.835.12.28293.11.8303.4802.05236.070.904.6510.8218.9111.33-0.8460.53039.47-64.470.894.5421.38-14.72
2019 (6)18.02-3.79-0.0607.4515.830.58-74.220.0000.0000.61-68.060.860.09.10-3.7112.2710.67-11.110111.11211.730.85119.8525.079.05
2018 (5)18.73-11.571.44-73.286.4316.392.25-62.371.73-66.862.85-65.871.91-62.180.86-5.499.45-21.58101.4529.2264.36-28.6835.64264.990.39022.995.6
2017 (4)21.187.575.3950.145.5316.615.9821.795.2232.498.3525.05.0522.570.91-8.0812.0519.5478.519.3690.2322.749.77-63.750.00021.77-10.71
2016 (3)19.69-1.013.59-5.774.742.84.91-7.183.947.656.6811.334.1211.050.994.2110.08-3.4571.792.4473.522.3226.94-4.30.00024.38-7.02
2015 (2)19.89-25.033.81-68.644.6142.315.29-57.13.66-62.56.00-68.993.71-66.730.95-14.4110.44-38.8470.08-4.8771.85-27.028.151889.360.00026.2215.3
2014 (1)26.53012.1503.244.8112.3309.76019.35011.1501.11-5.9317.07-9.273.67-11.3198.43-0.091.42-4.620.00022.744.89

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