- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.29 | -13.42 | -45.8 | 0.12 | -7.69 | -29.41 | 0.15 | -25.0 | -28.57 | 0.02 | 0.0 | 0.0 | 9.30 | 6.62 | 30.23 | 11.63 | -13.37 | 31.78 | 1.55 | 15.5 | 84.5 | 280 | 0.0 | 0.0 |
| 23Q3 (19) | 1.49 | -7.45 | -53.58 | 0.13 | 0.0 | -13.33 | 0.2 | -4.76 | -23.08 | 0.02 | 0.0 | 0.0 | 8.72 | 8.05 | 86.71 | 13.42 | 2.91 | 65.72 | 1.34 | 8.05 | 115.44 | 280 | 0.0 | -6.04 |
| 23Q2 (18) | 1.61 | -6.4 | -36.36 | 0.13 | 0.0 | 0.0 | 0.21 | 16.67 | -12.5 | 0.02 | 100.0 | 0.0 | 8.07 | 6.83 | 57.14 | 13.04 | 24.64 | 37.5 | 1.24 | 113.66 | 57.14 | 280 | 0.0 | -6.04 |
| 23Q1 (17) | 1.72 | -27.73 | -26.5 | 0.13 | -23.53 | -13.33 | 0.18 | -14.29 | -14.29 | 0.01 | -50.0 | -50.0 | 7.56 | 5.81 | 17.91 | 10.47 | 18.6 | 16.61 | 0.58 | -30.81 | -31.98 | 280 | 0.0 | -6.04 |
| 22Q4 (16) | 2.38 | -25.86 | -13.77 | 0.17 | 13.33 | 6.25 | 0.21 | -19.23 | 5.0 | 0.02 | 0.0 | 0.0 | 7.14 | 52.86 | 23.21 | 8.82 | 8.94 | 21.76 | 0.84 | 34.87 | 15.97 | 280 | -6.04 | -6.04 |
| 22Q3 (15) | 3.21 | 26.88 | 18.89 | 0.15 | 15.38 | -6.25 | 0.26 | 8.33 | 8.33 | 0.02 | 0.0 | 0.0 | 4.67 | -9.06 | -21.14 | 8.10 | -14.62 | -8.88 | 0.62 | -21.18 | -15.89 | 298 | 0.0 | 0.68 |
| 22Q2 (14) | 2.53 | 8.12 | -7.66 | 0.13 | -13.33 | -13.33 | 0.24 | 14.29 | -7.69 | 0.02 | 0.0 | 0.0 | 5.14 | -19.84 | -6.14 | 9.49 | 5.7 | -0.03 | 0.79 | -7.51 | 8.3 | 298 | 0.0 | 2.41 |
| 22Q1 (13) | 2.34 | -15.22 | -4.49 | 0.15 | -6.25 | -6.25 | 0.21 | 5.0 | 0.0 | 0.02 | 0.0 | 100.0 | 6.41 | 10.58 | -1.84 | 8.97 | 23.85 | 4.7 | 0.85 | 17.95 | 109.4 | 298 | 0.0 | 3.47 |
| 21Q4 (12) | 2.76 | 2.22 | 6.56 | 0.16 | 0.0 | 14.29 | 0.2 | -16.67 | -4.76 | 0.02 | 0.0 | -33.33 | 5.80 | -2.17 | 7.25 | 7.25 | -18.48 | -10.63 | 0.72 | -2.17 | -37.44 | 298 | 0.68 | 4.2 |
| 21Q3 (11) | 2.7 | -1.46 | 14.89 | 0.16 | 6.67 | 14.29 | 0.24 | -7.69 | 0.0 | 0.02 | 0.0 | -33.33 | 5.93 | 8.25 | -0.53 | 8.89 | -6.32 | -12.96 | 0.74 | 1.48 | -41.98 | 296 | 1.72 | 1.37 |
| 21Q2 (10) | 2.74 | 11.84 | 42.71 | 0.15 | -6.25 | 15.38 | 0.26 | 23.81 | 23.81 | 0.02 | 100.0 | -33.33 | 5.47 | -16.17 | -19.15 | 9.49 | 10.71 | -13.24 | 0.73 | 78.83 | -53.28 | 291 | 1.04 | -0.34 |
| 21Q1 (9) | 2.45 | -5.41 | 68.97 | 0.16 | 14.29 | 23.08 | 0.21 | 0.0 | 10.53 | 0.01 | -66.67 | -66.67 | 6.53 | 20.82 | -27.16 | 8.57 | 5.71 | -34.59 | 0.41 | -64.76 | -80.27 | 288 | 0.7 | -1.37 |
| 20Q4 (8) | 2.59 | 10.21 | 43.89 | 0.14 | 0.0 | -17.65 | 0.21 | -12.5 | 40.0 | 0.03 | 0.0 | -25.0 | 5.41 | -9.27 | -42.77 | 8.11 | -20.61 | -2.7 | 1.16 | -9.27 | -47.88 | 286 | -2.05 | -6.23 |
| 20Q3 (7) | 2.35 | 22.4 | 18.09 | 0.14 | 7.69 | -22.22 | 0.24 | 14.29 | 14.29 | 0.03 | 0.0 | -25.0 | 5.96 | -12.01 | -34.14 | 10.21 | -6.63 | -3.22 | 1.28 | -18.3 | -36.49 | 292 | 0.0 | -4.89 |
| 20Q2 (6) | 1.92 | 32.41 | -51.88 | 0.13 | 0.0 | -63.89 | 0.21 | 10.53 | -61.11 | 0.03 | 0.0 | -40.0 | 6.77 | -24.48 | -24.96 | 10.94 | -16.53 | -19.18 | 1.56 | -24.48 | 24.69 | 292 | 0.0 | -7.59 |
| 20Q1 (5) | 1.45 | -19.44 | -35.56 | 0.13 | -23.53 | -31.58 | 0.19 | 26.67 | -32.14 | 0.03 | -25.0 | 0.0 | 8.97 | -5.07 | 6.17 | 13.10 | 57.24 | 5.3 | 2.07 | -6.9 | 55.17 | 292 | -4.26 | -2.34 |
| 19Q4 (4) | 1.8 | -9.55 | 0.0 | 0.17 | -5.56 | 0.0 | 0.15 | -28.57 | 0.0 | 0.04 | 0.0 | 0.0 | 9.44 | 4.41 | 0.0 | 8.33 | -21.03 | 0.0 | 2.22 | 10.56 | 0.0 | 305 | -0.65 | 0.0 |
| 19Q3 (3) | 1.99 | -50.13 | 0.0 | 0.18 | -50.0 | 0.0 | 0.21 | -61.11 | 0.0 | 0.04 | -20.0 | 0.0 | 9.05 | 0.25 | 0.0 | 10.55 | -22.03 | 0.0 | 2.01 | 60.4 | 0.0 | 307 | -2.85 | 0.0 |
| 19Q2 (2) | 3.99 | 77.33 | 0.0 | 0.36 | 89.47 | 0.0 | 0.54 | 92.86 | 0.0 | 0.05 | 66.67 | 0.0 | 9.02 | 6.85 | 0.0 | 13.53 | 8.75 | 0.0 | 1.25 | -6.02 | 0.0 | 316 | 5.69 | 0.0 |
| 19Q1 (1) | 2.25 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 8.44 | 0.0 | 0.0 | 12.44 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 299 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.11 | -41.59 | 0.51 | -13.56 | 0.74 | -20.43 | 0.07 | 0.0 | 8.35 | 47.98 | 12.11 | 36.22 | 1.15 | 71.19 | 280 | 0.0 |
| 2022 (9) | 10.46 | -1.78 | 0.59 | -6.35 | 0.93 | 1.09 | 0.07 | 0.0 | 5.64 | -4.65 | 8.89 | 2.92 | 0.67 | 1.82 | 280 | -6.04 |
| 2021 (8) | 10.65 | 28.31 | 0.63 | 18.87 | 0.92 | 6.98 | 0.07 | -36.36 | 5.92 | -7.36 | 8.64 | -16.63 | 0.66 | -50.41 | 298 | 4.2 |
| 2020 (7) | 8.3 | 6.68 | 0.53 | -24.29 | 0.86 | -4.44 | 0.11 | -15.38 | 6.39 | -29.03 | 10.36 | -10.43 | 1.33 | -20.69 | 286 | -6.23 |
| 2019 (6) | 7.78 | -0.51 | 0.7 | 4.48 | 0.9 | 11.11 | 0.13 | 30.0 | 9.00 | 5.01 | 11.57 | 11.68 | 1.67 | 30.67 | 305 | 4.45 |
| 2018 (5) | 7.82 | 19.94 | 0.67 | 19.64 | 0.81 | 30.65 | 0.1 | -16.67 | 8.57 | -0.25 | 10.36 | 8.93 | 1.28 | -30.52 | 292 | 16.8 |
| 2017 (4) | 6.52 | -7.65 | 0.56 | 0.0 | 0.62 | -1.59 | 0.12 | -14.29 | 8.59 | 8.28 | 9.51 | 6.56 | 1.84 | -7.19 | 250 | -8.42 |
| 2016 (3) | 7.06 | -2.35 | 0.56 | -1.75 | 0.63 | 1.61 | 0.14 | -30.0 | 7.93 | 0.61 | 8.92 | 4.06 | 1.98 | -28.31 | 273 | 3.8 |
| 2015 (2) | 7.23 | -7.66 | 0.57 | -17.39 | 0.62 | -8.82 | 0.2 | 122.22 | 7.88 | -10.54 | 8.58 | -1.26 | 2.77 | 140.66 | 263 | -9.93 |
| 2014 (1) | 7.83 | -14.98 | 0.69 | -5.48 | 0.68 | -2.86 | 0.09 | -18.18 | 8.81 | 0 | 8.68 | 0 | 1.15 | 0 | 292 | -18.89 |
