- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.64 | 20.21 | -21.89 | 0.55 | 7.84 | -3.51 | 0.17 | -26.09 | -32.0 | 0.21 | -8.7 | -12.5 | 11.85 | -10.29 | 23.53 | 3.66 | -38.51 | -12.95 | 4.53 | -24.04 | 12.02 | 367 | 0.0 | 0.0 |
| 23Q3 (19) | 3.86 | -11.87 | -15.35 | 0.51 | -1.92 | 0.0 | 0.23 | -4.17 | 0.0 | 0.23 | 9.52 | 21.05 | 13.21 | 11.29 | 18.13 | 5.96 | 8.74 | 18.13 | 5.96 | 24.28 | 43.01 | 367 | 0.0 | -3.67 |
| 23Q2 (18) | 4.38 | 14.06 | 3.55 | 0.52 | -10.34 | 15.56 | 0.24 | 9.09 | 14.29 | 0.21 | -4.55 | -16.0 | 11.87 | -21.4 | 11.6 | 5.48 | -4.36 | 10.37 | 4.79 | -16.31 | -18.88 | 367 | 0.0 | -3.67 |
| 23Q1 (17) | 3.84 | -35.35 | 17.07 | 0.58 | 1.75 | 28.89 | 0.22 | -12.0 | 10.0 | 0.22 | -8.33 | 4.76 | 15.10 | 57.4 | 10.09 | 5.73 | 36.12 | -6.04 | 5.73 | 41.8 | -10.52 | 367 | 0.0 | -3.67 |
| 22Q4 (16) | 5.94 | 30.26 | 34.69 | 0.57 | 11.76 | 3.64 | 0.25 | 8.7 | -3.85 | 0.24 | 26.32 | 4.35 | 9.60 | -14.2 | -23.06 | 4.21 | -16.56 | -28.61 | 4.04 | -3.03 | -22.53 | 367 | -3.67 | -3.67 |
| 22Q3 (15) | 4.56 | 7.8 | 24.93 | 0.51 | 13.33 | 18.6 | 0.23 | 9.52 | 21.05 | 0.19 | -24.0 | -9.52 | 11.18 | 5.13 | -5.06 | 5.04 | 1.6 | -3.1 | 4.17 | -29.5 | -27.58 | 381 | 0.0 | 1.87 |
| 22Q2 (14) | 4.23 | 28.96 | 5.22 | 0.45 | 0.0 | -2.17 | 0.21 | 5.0 | -19.23 | 0.25 | 19.05 | 19.05 | 10.64 | -22.46 | -7.03 | 4.96 | -18.58 | -23.24 | 5.91 | -7.69 | 13.14 | 381 | 0.0 | 1.87 |
| 22Q1 (13) | 3.28 | -25.62 | 8.61 | 0.45 | -18.18 | -6.25 | 0.2 | -23.08 | -13.04 | 0.21 | -8.7 | 5.0 | 13.72 | 10.01 | -13.68 | 6.10 | 3.42 | -19.94 | 6.40 | 22.76 | -3.32 | 381 | 0.0 | 1.87 |
| 21Q4 (12) | 4.41 | 20.82 | 7.3 | 0.55 | 27.91 | -1.79 | 0.26 | 36.84 | 18.18 | 0.23 | 9.52 | -4.17 | 12.47 | 5.86 | -8.47 | 5.90 | 13.26 | 10.14 | 5.22 | -9.35 | -10.69 | 381 | 1.87 | 1.87 |
| 21Q3 (11) | 3.65 | -9.2 | -3.69 | 0.43 | -6.52 | -17.31 | 0.19 | -26.92 | -13.64 | 0.21 | 0.0 | -8.7 | 11.78 | 2.95 | -14.14 | 5.21 | -19.52 | -10.32 | 5.75 | 10.14 | -5.19 | 374 | 0.0 | -7.88 |
| 21Q2 (10) | 4.02 | 33.11 | -8.22 | 0.46 | -4.17 | 0.0 | 0.26 | 13.04 | 36.84 | 0.21 | 5.0 | -19.23 | 11.44 | -28.01 | 8.96 | 6.47 | -15.08 | 49.1 | 5.22 | -21.12 | -12.0 | 374 | 0.0 | -7.88 |
| 21Q1 (9) | 3.02 | -26.52 | 6.71 | 0.48 | -14.29 | -2.04 | 0.23 | 4.55 | 9.52 | 0.2 | -16.67 | -20.0 | 15.89 | 16.65 | -8.2 | 7.62 | 42.28 | 2.63 | 6.62 | 13.41 | -25.03 | 374 | 0.0 | -16.14 |
| 20Q4 (8) | 4.11 | 8.44 | -5.95 | 0.56 | 7.69 | -1.75 | 0.22 | 0.0 | -12.0 | 0.24 | 4.35 | -20.0 | 13.63 | -0.69 | 4.46 | 5.35 | -7.79 | -6.43 | 5.84 | -3.78 | -14.94 | 374 | -7.88 | -16.14 |
| 20Q3 (7) | 3.79 | -13.47 | -8.89 | 0.52 | 13.04 | -7.14 | 0.22 | 15.79 | 0.0 | 0.23 | -11.54 | -23.33 | 13.72 | 30.64 | 1.92 | 5.80 | 33.81 | 9.76 | 6.07 | 2.23 | -15.85 | 406 | 0.0 | -8.97 |
| 20Q2 (6) | 4.38 | 54.77 | 8.68 | 0.46 | -6.12 | -16.36 | 0.19 | -9.52 | -20.83 | 0.26 | 4.0 | -7.14 | 10.50 | -39.34 | -23.05 | 4.34 | -41.54 | -27.16 | 5.94 | -32.8 | -14.56 | 406 | -8.97 | -8.97 |
| 20Q1 (5) | 2.83 | -35.24 | -16.52 | 0.49 | -14.04 | -15.52 | 0.21 | -16.0 | 5.0 | 0.25 | -16.67 | 0.0 | 17.31 | 32.74 | 1.2 | 7.42 | 29.71 | 25.78 | 8.83 | 28.68 | 19.79 | 446 | 0.0 | 0.0 |
| 19Q4 (4) | 4.37 | 5.05 | 0.0 | 0.57 | 1.79 | 0.0 | 0.25 | 13.64 | 0.0 | 0.3 | 0.0 | 0.0 | 13.04 | -3.11 | 0.0 | 5.72 | 8.18 | 0.0 | 6.86 | -4.81 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q3 (3) | 4.16 | 3.23 | 0.0 | 0.56 | 1.82 | 0.0 | 0.22 | -8.33 | 0.0 | 0.3 | 7.14 | 0.0 | 13.46 | -1.36 | 0.0 | 5.29 | -11.2 | 0.0 | 7.21 | 3.79 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q2 (2) | 4.03 | 18.88 | 0.0 | 0.55 | -5.17 | 0.0 | 0.24 | 20.0 | 0.0 | 0.28 | 12.0 | 0.0 | 13.65 | -20.23 | 0.0 | 5.96 | 0.94 | 0.0 | 6.95 | -5.79 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q1 (1) | 3.39 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 17.11 | 0.0 | 0.0 | 5.90 | 0.0 | 0.0 | 7.37 | 0.0 | 0.0 | 446 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.71 | -7.22 | 2.16 | 9.64 | 0.86 | -5.49 | 0.87 | -3.33 | 12.93 | 18.17 | 5.15 | 1.86 | 5.21 | 4.19 | 367 | 0.0 |
| 2022 (9) | 18.01 | 19.35 | 1.97 | 2.6 | 0.91 | -2.15 | 0.9 | 7.14 | 10.94 | -14.03 | 5.05 | -18.02 | 5.00 | -10.23 | 367 | -3.67 |
| 2021 (8) | 15.09 | -0.07 | 1.92 | -5.42 | 0.93 | 9.41 | 0.84 | -13.4 | 12.72 | -5.36 | 6.16 | 9.48 | 5.57 | -13.34 | 381 | 1.87 |
| 2020 (7) | 15.1 | -5.39 | 2.03 | -9.78 | 0.85 | -5.56 | 0.97 | -14.91 | 13.44 | -4.64 | 5.63 | -0.18 | 6.42 | -10.07 | 374 | -7.88 |
| 2019 (6) | 15.96 | 11.53 | 2.25 | -10.36 | 0.9 | 11.11 | 1.14 | 0.88 | 14.10 | -19.63 | 5.64 | -0.38 | 7.14 | -9.54 | 406 | -8.97 |
| 2018 (5) | 14.31 | -6.59 | 2.51 | -11.62 | 0.81 | -37.21 | 1.13 | -31.52 | 17.54 | -5.38 | 5.66 | -32.78 | 7.90 | -26.68 | 446 | 9.31 |
| 2017 (4) | 15.32 | -0.84 | 2.84 | -1.05 | 1.29 | 13.16 | 1.65 | -0.6 | 18.54 | -0.21 | 8.42 | 14.12 | 10.77 | 0.24 | 408 | -18.4 |
| 2016 (3) | 15.45 | 7.52 | 2.87 | 3.61 | 1.14 | 6.54 | 1.66 | -1.78 | 18.58 | -3.63 | 7.38 | -0.91 | 10.74 | -8.64 | 500 | -4.03 |
| 2015 (2) | 14.37 | -1.44 | 2.77 | 17.37 | 1.07 | 2.88 | 1.69 | 19.86 | 19.28 | 19.09 | 7.45 | 4.39 | 11.76 | 21.61 | 521 | 6.98 |
| 2014 (1) | 14.58 | 13.64 | 2.36 | 30.39 | 1.04 | 22.35 | 1.41 | 1.44 | 16.19 | 0 | 7.13 | 0 | 9.67 | 0 | 487 | 10.43 |
