玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.9-12.771.470.31-16.223000.00.2131.2550.00004.49-3.952955.073.0450.4647.830.0000000
23Q3 (19)7.9117.3642.010.37-5.13-2.630.16-5.88-15.790004.68-19.16-31.442.02-19.8-40.70.0000000
23Q2 (18)6.74-0.8811.220.390.0-2.50.176.250.00005.790.89-12.342.527.2-10.090.0000000
23Q1 (17)6.80.0-29.90.393800.0-11.360.1614.29-5.880005.743800.026.442.3514.2934.260.0000000
22Q4 (16)6.822.08-21.930.01-97.37-97.30.14-26.32-17.650000.15-97.84-96.542.06-39.645.480.0000000
22Q3 (15)5.57-8.09-29.130.38-5.0-7.320.1911.7626.670006.823.3630.793.4121.678.740.0000000
22Q2 (14)6.06-37.53-19.630.4-9.090.00.170.06.250006.6045.5124.422.8160.0732.20.0000000
22Q1 (13)9.711.3730.20.4418.92-4.350.170.00.00004.546.78-26.541.75-10.21-23.20.0000000
21Q4 (12)8.7110.8120.30.37-9.7642.310.1713.33-10.530004.25-18.5618.291.952.27-25.630.000000-100.0
21Q3 (11)7.864.243.290.412.528.120.15-6.25-11.760005.22-1.6724.051.91-10.07-14.570.000000-100.0
21Q2 (10)7.541.21-1.820.4-13.0425.00.16-5.88-11.110005.31-14.0827.322.12-7.01-9.460.000000-100.0
21Q1 (9)7.452.918.070.4676.9243.750.17-10.530.00006.1771.9421.752.28-13.05-15.30.00000-100.0-100.0
20Q4 (8)7.24-4.864.780.26-18.75-31.580.1911.765.560003.59-14.6-34.72.6217.480.740.0000960.00.0
20Q3 (7)7.61-0.91-1.30.320.010.340.17-5.566.250004.200.9211.792.23-4.697.650.0000960.00.0
20Q2 (6)7.6821.7117.790.320.028.00.185.88-5.260004.17-17.848.672.34-13.01-19.570.0000960.00.0
20Q1 (5)6.31-8.683.10.32-15.7928.00.17-5.56-5.560005.07-7.7824.152.693.42-8.40.0000960.00.0
19Q4 (4)6.91-10.380.00.3831.030.00.1812.50.0000.05.5046.20.02.6025.520.00.0000.0960.00.0
19Q3 (3)7.7118.250.00.2916.00.00.16-15.790.0000.03.76-1.90.02.08-28.790.00.0000.0960.00.0
19Q2 (2)6.526.540.00.250.00.00.195.560.0000.03.83-6.130.02.91-0.920.00.0000.0960.00.0
19Q1 (1)6.120.00.00.250.00.00.180.00.000.00.04.080.00.02.940.00.00.000.00.0960.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.360.851.4719.510.74.48005.1818.52.473.590.00000
2022 (9)28.12-10.91.23-25.00.673.08004.37-15.832.3815.690.00000
2021 (8)31.569.471.6435.540.65-8.45005.2023.812.06-16.370.00000
2020 (7)28.835.81.213.420.710.0004.20-2.252.46-5.480.000960.0
2019 (6)27.254.291.17-8.590.71-5.33004.29-12.352.61-9.220.000960.0
2018 (5)26.13-8.641.283.230.758.7004.9012.982.8718.970.000960.0
2017 (4)28.6-4.281.246.90.690.0004.3411.682.414.480.000960.0
2016 (3)29.8840.681.160.00.690.0003.88-28.922.31-28.920.000960.0
2015 (2)21.24-5.681.16-7.20.6927.78005.46-1.613.2535.480.000966.67
2014 (1)22.52-24.31.2515.740.54-11.48005.5502.4000.00090-3.23

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