玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)52.63-0.9812.9933.31-1.6843.3334.00-6.2152.7429.12-5.1553.757.81-12.4495.254.68-5.2687.20.160.023.0839.74-5.928.5368.25-2.498.7198.285.09-5.742.15-66.87150.2119.280.84-14.12
23Q3 (19)53.154.4611.5733.8816.9921.0436.25-5.74.8630.70-8.799.258.926.4415.994.942.9215.690.1614.296.6742.23-6.431.7169.99-28.159.2493.5223.815.346.48-73.51-65.7619.12-4.11-4.97
23Q2 (18)50.888.5614.4928.9622.4536.1538.4466.0543.2233.6681.7547.78.38169.4576.054.80141.2178.440.1440.016.6745.1336.6726.797.4165.52-4.6675.55-25.94-4.8924.451322.7118.919.94-21.15-13.72
23Q1 (17)46.870.620.623.651.76-10.8923.154.0-23.718.52-2.22-25.953.11-22.25-46.931.99-20.4-45.330.10-23.08-28.5733.026.79-12.4158.85-6.26-6.84102.00-2.1816.93-2.0053.2-115.6725.2912.6518.34
22Q4 (16)46.58-2.23-1.6123.24-16.97-18.622.26-35.61-24.818.94-32.6-22.954.00-47.98-43.182.50-41.45-41.860.13-13.33-23.5330.92-25.53-14.2562.78-2.01-0.98104.2728.68.0-4.27-122.59-223.9322.4511.587.88
22Q3 (15)47.647.23.2327.9931.599.2934.5728.821.8528.1023.322.447.6961.5518.314.2758.741.910.1525.0-16.6741.5216.5619.6264.07-37.29-5.3281.082.08-10.0718.92-8.0192.1820.12-12.941.82
22Q2 (14)44.44-4.61-5.5521.27-19.86-27.826.84-11.54-13.6422.79-8.88-15.094.76-18.77-42.32.69-26.1-51.440.12-14.29-40.035.62-5.52-3.91102.1761.74120.9179.43-8.94-16.0920.5761.11285.6423.118.1426.98
22Q1 (13)46.59-1.580.8426.54-7.048.5930.342.57.8225.011.756.615.86-16.764.463.64-15.35-0.820.14-17.65-6.6737.704.552.8663.17-0.3616.187.23-9.650.6512.77270.21-4.2621.372.69-4.73
21Q4 (12)47.342.580.9828.5511.4812.1429.604.348.0324.587.112.757.048.3130.864.302.6322.160.17-5.566.2536.063.891.5863.40-6.3114.0596.557.094.33.45-64.97-48.9720.815.31-3.12
21Q3 (11)46.15-1.91-7.0325.61-13.07-12.7428.37-8.725.2322.95-14.49-6.216.50-21.21-10.344.19-24.37-4.340.18-10.00.034.71-6.371.3767.6746.3124.9990.16-4.77-17.149.8484.59211.8119.768.570.56
21Q2 (10)47.051.84-11.2329.4620.54-17.1831.0810.45-14.3326.8414.41-10.538.2547.06-21.25.5450.95-13.30.2033.33-4.7637.071.15-12.8846.25-15.0-44.1894.679.23-3.415.33-60.0167.7318.20-18.860
21Q1 (9)46.20-1.4511.2724.44-4.0160.5828.142.750.6423.467.6150.15.614.28104.743.674.26117.160.15-6.2550.036.653.249.654.41-2.1210.1486.67-6.376.1213.3397.33-27.2722.434.42-11.97
20Q4 (8)46.88-5.56-2.7625.46-13.25-10.7627.401.63-1.0121.80-10.91-3.455.38-25.79-36.033.52-19.63-13.940.16-11.11-11.1135.503.68-2.5855.592.68-44.5392.57-14.92-10.296.76176.74312.1621.489.315.86
20Q3 (7)49.64-6.345.9629.35-17.4915.1926.96-25.69-7.824.47-18.43-1.737.25-30.75-30.694.38-31.46-11.870.18-14.29-10.034.24-19.53-7.5654.14-34.65-56.58108.8111.0224.35-8.81-542.01-167.2419.650-6.38
20Q2 (6)53.0027.6526.9235.57133.71124.5636.2894.2291.1530.0091.9474.5210.47282.1297.926.39278.11114.430.21110.023.5342.5527.2447.7482.8567.71-18.5598.0120.0117.611.99-89.13-88.050.00-100.0-100.0
20Q1 (5)41.52-13.881.4915.22-46.659.518.68-32.5129.7215.63-30.7831.122.74-67.42-11.041.69-58.68-11.520.10-44.44-33.3333.44-8.2332.4449.40-50.71-23.7781.67-20.85-15.3618.33675.67422.525.4825.58-1.13
19Q4 (4)48.212.90.028.5311.970.027.68-5.340.022.58-9.320.08.41-19.60.04.09-17.710.00.18-10.00.036.44-1.620.0100.22-19.620.0103.1817.930.0-3.18-124.320.020.29-3.330.0
19Q3 (3)46.8512.190.025.4860.860.029.2454.060.024.9044.850.010.4697.730.04.9766.780.00.2017.650.037.0428.610.0124.6822.570.087.505.00.013.10-21.430.020.99-12.250.0
19Q2 (2)41.762.080.015.8413.960.018.9831.810.017.1944.210.05.2971.750.02.9856.020.00.1713.330.028.8014.060.0101.7256.980.083.33-13.640.016.67375.00.023.92-7.180.0
19Q1 (1)40.910.00.013.900.00.014.400.00.011.920.00.03.080.00.01.910.00.00.150.00.025.250.00.064.800.00.096.490.00.03.510.00.025.770.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)51.3110.6130.6622.646.10-15.6833.8017.028.8020.0526.9121.7616.4919.750.560.040.5810.4268.258.7190.734.889.27-31.290.30-6.7220.48-5.45
2022 (9)46.39-0.7125.00-8.127.2314.128.89-1.723.99-2.2822.10-18.313.77-19.520.56-18.8436.751.6662.78-0.9886.51-6.5813.4982.280.32-7.4821.667.49
2021 (8)46.72-4.2827.21-3.686.34-17.2529.391.9424.551.2427.050.617.119.050.697.8136.15-2.4863.4014.0592.60-5.577.40280.620.34-33.0320.15-0.89
2020 (7)48.818.6628.2529.057.66-9.7628.8322.4724.2521.7426.895.715.6911.990.64-7.2537.0713.4355.59-44.5398.065.531.94-72.540.5182.8720.33-9.2
2019 (6)44.9211.7121.8917.318.480.5323.5410.1519.9214.0225.448.914.011.450.69-10.3932.687.93100.2241.8792.926.417.08-44.150.282.1622.39-5.53
2018 (5)40.21-2.5918.66-7.768.44-10.8921.3719.6517.4763.7323.3672.0213.8158.550.770.030.287.1970.64-5.5987.32-22.7412.6800.27023.704.08
2017 (4)41.284.9820.236.819.47-8.117.86-16.510.67-46.7813.58-49.988.71-51.420.77-13.4828.25-11.4474.8231.98113.0227.53-13.3100.00022.77-4.65
2016 (3)39.3249.918.94319.9610.31-11.7121.39223.620.05272.6827.15282.3917.93270.450.890.031.9071.6956.6922.3388.6229.5211.38-63.960.00023.88-10.56
2015 (2)26.23-7.714.51-8.1511.6710.436.6123.325.3816.967.109.744.8412.820.890.018.5810.2746.34-6.6768.42-25.8831.58259.210.00026.70-9.18
2014 (1)28.4204.91010.5710.55.3604.6006.4704.2900.897.2316.8532.9949.65-25.6892.3113.618.79-43.740.00029.407.53

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