- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.87 | 0.73 | 31.11 | 0.32 | -23.81 | 6.67 | 0.81 | 17.39 | 20.9 | 0.16 | -15.79 | -5.88 | 4.66 | -24.36 | -18.64 | 11.79 | 16.54 | -7.79 | 2.33 | -16.4 | -28.21 | 0 | 0 | 0 |
| 23Q3 (19) | 6.82 | 14.43 | 6.07 | 0.42 | 35.48 | 7.69 | 0.69 | -5.48 | 7.81 | 0.19 | 35.71 | -17.39 | 6.16 | 18.4 | 1.53 | 10.12 | -17.4 | 1.65 | 2.79 | 18.6 | -22.12 | 0 | 0 | 0 |
| 23Q2 (18) | 5.96 | 38.6 | 13.52 | 0.31 | 14.81 | 0.0 | 0.73 | 12.31 | 4.29 | 0.14 | 0.0 | -12.5 | 5.20 | -17.16 | -11.91 | 12.25 | -18.97 | -8.14 | 2.35 | -27.85 | -22.92 | 0 | 0 | 0 |
| 23Q1 (17) | 4.3 | -17.94 | -30.42 | 0.27 | -10.0 | -3.57 | 0.65 | -2.99 | -16.67 | 0.14 | -17.65 | -17.65 | 6.28 | 9.67 | 38.59 | 15.12 | 18.22 | 19.77 | 3.26 | 0.36 | 18.36 | 0 | 0 | 0 |
| 22Q4 (16) | 5.24 | -18.51 | -23.5 | 0.3 | -23.08 | -16.67 | 0.67 | 4.69 | -12.99 | 0.17 | -26.09 | -10.53 | 5.73 | -5.61 | 8.94 | 12.79 | 28.46 | 13.75 | 3.24 | -9.3 | 16.96 | 0 | 0 | 0 |
| 22Q3 (15) | 6.43 | 22.48 | -5.44 | 0.39 | 25.81 | -15.22 | 0.64 | -8.57 | -5.88 | 0.23 | 43.75 | 0.0 | 6.07 | 2.72 | -10.34 | 9.95 | -25.35 | -0.47 | 3.58 | 17.37 | 5.75 | 0 | 0 | 0 |
| 22Q2 (14) | 5.25 | -15.05 | -27.39 | 0.31 | 10.71 | -3.12 | 0.7 | -10.26 | -7.89 | 0.16 | -5.88 | -11.11 | 5.90 | 30.33 | 33.41 | 13.33 | 5.64 | 26.84 | 3.05 | 10.79 | 22.41 | 0 | 0 | 0 |
| 22Q1 (13) | 6.18 | -9.78 | 16.17 | 0.28 | -22.22 | 0.0 | 0.78 | 1.3 | 9.86 | 0.17 | -10.53 | -5.56 | 4.53 | -13.79 | -13.92 | 12.62 | 12.28 | -5.43 | 2.75 | -0.83 | -18.7 | 0 | 0 | 0 |
| 21Q4 (12) | 6.85 | 0.74 | 27.32 | 0.36 | -21.74 | 20.0 | 0.77 | 13.24 | 16.67 | 0.19 | -17.39 | 18.75 | 5.26 | -22.31 | -5.75 | 11.24 | 12.41 | -8.37 | 2.77 | -17.99 | -6.73 | 0 | 0 | 0 |
| 21Q3 (11) | 6.8 | -5.95 | 15.25 | 0.46 | 43.75 | 35.29 | 0.68 | -10.53 | 7.94 | 0.23 | 27.78 | 15.0 | 6.76 | 52.84 | 17.39 | 10.00 | -4.87 | -6.35 | 3.38 | 35.86 | -0.22 | 0 | 0 | 0 |
| 21Q2 (10) | 7.23 | 35.9 | 4.63 | 0.32 | 14.29 | 0.0 | 0.76 | 7.04 | 5.56 | 0.18 | 0.0 | 5.88 | 4.43 | -15.91 | -4.43 | 10.51 | -21.24 | 0.88 | 2.49 | -26.42 | 1.2 | 0 | 0 | 0 |
| 21Q1 (9) | 5.32 | -1.12 | 64.71 | 0.28 | -6.67 | 21.74 | 0.71 | 7.58 | 31.48 | 0.18 | 12.5 | 50.0 | 5.26 | -5.61 | -26.09 | 13.35 | 8.79 | -20.17 | 3.38 | 13.77 | -8.93 | 0 | 0 | 0 |
| 20Q4 (8) | 5.38 | -8.81 | -5.28 | 0.3 | -11.76 | 0.0 | 0.66 | 4.76 | 0.0 | 0.16 | -20.0 | 0.0 | 5.58 | -3.24 | 5.58 | 12.27 | 14.89 | 5.58 | 2.97 | -12.27 | 5.58 | 0 | 0 | 0 |
| 20Q3 (7) | 5.9 | -14.62 | 2.61 | 0.34 | 6.25 | -8.11 | 0.63 | -12.5 | 3.28 | 0.2 | 17.65 | -9.09 | 5.76 | 24.44 | -10.44 | 10.68 | 2.48 | 0.65 | 3.39 | 37.79 | -11.4 | 0 | 0 | 0 |
| 20Q2 (6) | 6.91 | 113.93 | 56.69 | 0.32 | 39.13 | -17.95 | 0.72 | 33.33 | 20.0 | 0.17 | 41.67 | 6.25 | 4.63 | -34.97 | -47.63 | 10.42 | -37.67 | -23.42 | 2.46 | -33.78 | -32.19 | 0 | 0 | 0 |
| 20Q1 (5) | 3.23 | -43.13 | -18.43 | 0.23 | -23.33 | -30.3 | 0.54 | -18.18 | -1.82 | 0.12 | -25.0 | -25.0 | 7.12 | 34.82 | -14.55 | 16.72 | 43.88 | 20.37 | 3.72 | 31.89 | -8.05 | 0 | 0 | 0 |
| 19Q4 (4) | 5.68 | -1.22 | 0.0 | 0.3 | -18.92 | 0.0 | 0.66 | 8.2 | 0.0 | 0.16 | -27.27 | 0.0 | 5.28 | -17.92 | 0.0 | 11.62 | 9.53 | 0.0 | 2.82 | -26.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.75 | 30.39 | 0.0 | 0.37 | -5.13 | 0.0 | 0.61 | 1.67 | 0.0 | 0.22 | 37.5 | 0.0 | 6.43 | -27.24 | 0.0 | 10.61 | -22.03 | 0.0 | 3.83 | 5.46 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.41 | 11.36 | 0.0 | 0.39 | 18.18 | 0.0 | 0.6 | 9.09 | 0.0 | 0.16 | 0.0 | 0.0 | 8.84 | 6.12 | 0.0 | 13.61 | -2.04 | 0.0 | 3.63 | -10.2 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.96 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 8.33 | 0.0 | 0.0 | 13.89 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.95 | 3.68 | 1.32 | 3.12 | 2.89 | 3.58 | 0.64 | -12.33 | 5.51 | -0.53 | 12.07 | -0.09 | 2.67 | -15.44 | 0 | 0 |
| 2022 (9) | 23.1 | -11.83 | 1.28 | -9.86 | 2.79 | -4.45 | 0.73 | -6.41 | 5.54 | 2.24 | 12.08 | 8.37 | 3.16 | 6.15 | 0 | 0 |
| 2021 (8) | 26.2 | 22.32 | 1.42 | 19.33 | 2.92 | 14.51 | 0.78 | 20.0 | 5.42 | -2.44 | 11.15 | -6.38 | 2.98 | -1.89 | 0 | 0 |
| 2020 (7) | 21.42 | 8.18 | 1.19 | -14.39 | 2.55 | 5.37 | 0.65 | -7.14 | 5.56 | -20.86 | 11.90 | -2.6 | 3.03 | -14.17 | 0 | 0 |
| 2019 (6) | 19.8 | 1.28 | 1.39 | 12.1 | 2.42 | 3.42 | 0.7 | 9.38 | 7.02 | 10.68 | 12.22 | 2.11 | 3.54 | 7.99 | 0 | 0 |
| 2018 (5) | 19.55 | 3.44 | 1.24 | 0.0 | 2.34 | 8.33 | 0.64 | 10.34 | 6.34 | -3.32 | 11.97 | 4.73 | 3.27 | 6.68 | 0 | 0 |
| 2017 (4) | 18.9 | -2.12 | 1.24 | 12.73 | 2.16 | -4.85 | 0.58 | 1.75 | 6.56 | 15.17 | 11.43 | -2.78 | 3.07 | 3.96 | 0 | 0 |
| 2016 (3) | 19.31 | 12.14 | 1.1 | -2.65 | 2.27 | 11.82 | 0.57 | 0.0 | 5.70 | -13.19 | 11.76 | -0.28 | 2.95 | -10.82 | 1875 | 0.0 |
| 2015 (2) | 17.22 | 1.12 | 1.13 | -8.13 | 2.03 | -5.58 | 0.57 | -9.52 | 6.56 | -9.14 | 11.79 | -6.62 | 3.31 | -10.52 | 1875 | 0.0 |
| 2014 (1) | 17.03 | 5.78 | 1.23 | 4.24 | 2.15 | -4.87 | 0.63 | 12.5 | 7.22 | 0 | 12.62 | 0 | 3.70 | 0 | 1875 | 0.0 |
