玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.4126.414.89-6.2482.78-488.68-8.5279.89-380.26-8.5879.78-490.0-3.4274.21-273.6-0.8475.37-244.830.1233.33-14.2915.52815.21-47.28187.77-32.21-65.1370.00-18.8345.025.0081.25-80.5632.66-16.7325.76
23Q3 (19)42.25-5.4827.57-36.24-33.9727.35-42.36-76.135.11-42.44-76.834.59-13.26-41.2138.67-3.41-82.35-7.230.090.012.5-2.17-113.59-397.26276.9911.17-52.5286.21-22.63-22.6713.79220.69220.239.225.6-1.9
23Q2 (18)44.70-9.84100.63-27.05-905.5873.28-24.05-3069.1476.92-24.00-2923.5376.92-9.39-1422.5462.29-1.87-579.4958.630.09-35.7180.015.97-42.14152.83249.17-49.48-47.84111.43137.1413.99-11.43-102.86-439.0537.1421.77-40.65
23Q1 (17)49.58-2.633.18-2.69-153.7784.260.81-73.36-95.920.85-61.36-95.760.71-63.96-93.160.39-32.76-82.820.140.040.027.60-6.25-47.17493.20-8.431.31-300.00-950.0-252.94400.00211.11116.2230.5017.44-12.51
22Q4 (16)50.9253.742.48-1.0697.8793.573.04106.81103.952.20104.95102.871.97109.11105.930.58118.24109.190.1475.055.5629.443932.88183.92538.43-7.7116.69-28.57-125.63-231.25128.571220.4162.9325.97-35.04-7.84
22Q3 (15)33.1248.65176.61-49.8850.7388.19-44.6457.1690.01-44.4857.2290.02-21.6213.177.53-3.1829.6539.540.0860.0700.00.73102.41100.54583.4122.1359.27111.4814.0418.39-11.48-440.44-296.5239.98-36.11-66.92
22Q2 (14)22.28-53.63-17.33-101.23-492.3312.25-104.21-625.2527.35-103.97-618.5529.43-24.90-339.88-16.57-4.52-299.1219.570.05-50.025.0-30.23-157.8735.91477.7027.1962.7397.75215.021.593.37-98.18-82.8162.5879.521.25
22Q1 (13)48.05-3.3-4.21-17.09-3.7-20.6119.84125.8256.3420.05126.12275.7210.38131.23364.82.27135.97346.740.1011.110.052.24248.92122.2375.59-18.654.48-85.00-490.47-176.5185.00134.441765.034.8623.73.2
21Q4 (12)49.69214.94-16.46-16.4896.1-249.01-76.9082.8-2480.54-76.7582.78-1693.22-33.24-42.17-1622.28-6.31-19.96-1605.410.09800.0-30.77-35.0874.11-243.65461.4225.9781.6121.77-76.88105.5778.911251.36-83.9328.18-76.6829.44
21Q3 (11)-43.23-260.41-194.27-422.26-266.04-1033.28-447.03-211.65-1156.06-445.73-202.54-1312.33-23.38-9.46-209.67-5.266.41-140.180.01-75.0-87.5-135.48-187.22-1135.78366.3024.7861.6194.1617.13-10.555.84-70.22210.95120.8695.53210.93
21Q2 (10)26.95-46.27163.7-115.36-714.1136.27-143.44-1030.3459.85-147.33-1191.2456.96-21.36-444.924.01-5.62-510.8744.250.04-60.033.33-47.17-300.6480.16293.5620.7442.7280.39-27.6558.819.61276.47-60.2961.8182.980
21Q1 (9)50.16-15.670.58-14.17-228.1236.29-12.69-325.8442.58-11.41-166.5936.47-3.92-103.110.51-0.92-148.6532.350.10-23.0811.1123.51-3.7357.26243.13-4.3162.0111.11128.4211.11-11.11-102.26033.7855.17-8.21
20Q4 (8)59.4829.71.1211.06129.6864.34-2.9891.6363.66-4.2886.4462.62-1.9374.4439.88-0.3783.1165.740.1362.518.1824.4286.723.4254.0712.156.92-390.91-471.36-384.73490.919427.27171.7521.77-43.990
20Q3 (7)45.86348.734.25-37.2679.4126.52-35.5990.0425.29-31.5690.7825.34-7.5573.14-20.03-2.1978.2711.340.08166.6733.3313.08105.51008.33226.6510.1953.47105.26107.93-0.75-5.26-110.6613.1638.870-17.74
20Q2 (6)10.22-79.51-80.05-181.00-713.85-577.9-357.25-1516.52-1339.94-342.27-1805.73-1609.64-28.11-613.45-739.1-10.08-641.18-663.640.03-66.67-57.14-237.78-1690.5-1865.26205.6937.0558.0850.62-49.38-52.4949.380702.380.00-100.0-100.0
20Q1 (5)49.87-15.22-11.47-22.24-430.46-1281.37-22.10-169.51-7229.03-17.96-56.86-12073.33-3.94-22.74-9950.0-1.36-25.93-718.180.09-18.18-30.7714.95-24.46-44.57150.08-7.3121.17100.00224.0116.67-0.00-100.0-100.036.80015.51
19Q4 (4)58.8233.710.06.73113.270.0-8.2082.790.0-11.4572.910.0-3.2148.970.0-1.0856.280.00.1183.330.019.791474.310.0161.919.640.0-80.65-176.040.0180.653080.650.00.00-100.00.0
19Q3 (3)43.99-14.130.0-50.71-89.930.0-47.64-92.020.0-42.27-111.140.0-6.29-87.760.0-2.47-87.120.00.06-14.290.0-1.44-110.690.0147.6813.50.0106.06-0.470.0-6.0626.060.047.2521.650.0
19Q2 (2)51.23-9.050.0-26.70-1558.390.0-24.81-8103.230.0-20.02-13446.670.0-3.35-8475.00.0-1.32-700.00.00.07-46.150.013.47-50.060.0130.125.050.0106.56117.760.0-8.20-101.170.038.8421.910.0
19Q1 (1)56.330.00.0-1.610.00.00.310.00.00.150.00.00.040.00.00.220.00.00.130.00.026.970.00.0123.860.00.0-600.000.00.0700.000.00.031.860.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.4613.84-14.88026.70-19.15-15.100-15.120-21.910-4.8800.388.5715.94-29.56187.77-65.1398.20-46.811.80016.13-24.0234.12-6.32
2022 (9)42.573.03-29.31033.03-40.28-15.830-16.000-33.010-4.5000.3545.8322.630538.4316.69184.62169.52-84.62021.2223.0336.42-11.71
2021 (8)41.32-15.9-52.84055.3043.28-77.110-77.080-77.730-17.7000.24-20.0-15.170461.4281.6168.5022.8831.50-28.8217.2528.4841.2515.09
2020 (7)49.13-8.83-27.02038.6032.35-48.470-45.510-40.900-13.0200.30-28.57-5.060254.0756.9255.74-30.2344.26120.1113.43-15.5335.848.31
2019 (6)53.8914.17-12.80029.16217.15-16.010-15.150-12.920-5.5600.42-32.2616.9930.19161.91223.3779.89020.11-95.715.90-40.1333.0914.86
2018 (5)47.2032.14-7.6709.2033.112.1101.6601.6301.2600.62-7.4613.05050.07-26.18-364.520467.74026.55028.8112.67
2017 (4)35.72176.26-8.8306.91116.52-8.160-6.810-7.130-4.3700.674.690.00067.8369.79108.4030.08-8.4000.00025.57114.87
2016 (3)12.93136.81-2.9503.1921.08-3.480-3.530-3.650-2.0700.64-14.670.50039.95-54.1183.33-30.0414.2900.00011.90-5.18
2015 (2)5.46-47.65-5.3302.6482.56-4.510-3.660-5.100-2.3600.75-25.0-1.25087.064.61119.1228.57-17.6500.00012.5538.98
2014 (1)10.4302.8501.4429.863.0602.0804.1402.4101.00-9.094.9237.0583.22-27.8392.65-29.017.3500.0009.0326.47

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