- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 56.08 | 14.4 | 14.47 | 2.41 | 4.33 | 14.76 | 1.19 | 12.26 | 21.43 | 3.55 | -1.39 | 16.01 | 4.30 | -8.81 | 0.25 | 2.12 | -1.87 | 6.08 | 6.33 | -13.8 | 1.35 | 801 | 0.0 | 0.0 |
| 23Q3 (19) | 49.02 | 19.94 | 37.46 | 2.31 | -4.94 | 19.07 | 1.06 | -2.75 | -12.4 | 3.6 | 11.8 | 25.44 | 4.71 | -20.74 | -13.38 | 2.16 | -18.92 | -36.27 | 7.34 | -6.79 | -8.75 | 801 | 0.0 | 8.1 |
| 23Q2 (18) | 40.87 | -7.01 | 12.99 | 2.43 | 29.26 | 19.7 | 1.09 | 2.83 | 5.83 | 3.22 | 12.2 | 3.21 | 5.95 | 39.0 | 5.94 | 2.67 | 10.58 | -6.34 | 7.88 | 20.65 | -8.66 | 801 | 0.0 | 8.1 |
| 23Q1 (17) | 43.95 | -10.29 | -12.76 | 1.88 | -10.48 | -6.47 | 1.06 | 8.16 | -17.19 | 2.87 | -6.21 | -19.38 | 4.28 | -0.21 | 7.22 | 2.41 | 20.57 | -5.07 | 6.53 | 4.55 | -7.59 | 801 | 0.0 | 8.1 |
| 22Q4 (16) | 48.99 | 37.38 | -13.09 | 2.1 | 8.25 | -15.32 | 0.98 | -19.01 | -19.67 | 3.06 | 6.62 | -17.74 | 4.29 | -21.21 | -2.57 | 2.00 | -41.05 | -7.57 | 6.25 | -22.39 | -5.35 | 801 | 8.1 | 8.1 |
| 22Q3 (15) | 35.66 | -1.41 | -12.43 | 1.94 | -4.43 | -7.62 | 1.21 | 17.48 | 30.11 | 2.87 | -8.01 | -10.31 | 5.44 | -3.07 | 5.49 | 3.39 | 19.16 | 48.57 | 8.05 | -6.7 | 2.41 | 741 | 0.0 | 6.16 |
| 22Q2 (14) | 36.17 | -28.21 | -32.74 | 2.03 | 1.0 | 3.05 | 1.03 | -19.53 | -1.9 | 3.12 | -12.36 | 2.97 | 5.61 | 40.67 | 53.22 | 2.85 | 12.08 | 45.85 | 8.63 | 22.07 | 53.1 | 741 | 0.0 | 6.16 |
| 22Q1 (13) | 50.38 | -10.63 | 7.74 | 2.01 | -18.95 | 26.42 | 1.28 | 4.92 | 24.27 | 3.56 | -4.3 | 32.34 | 3.99 | -9.32 | 17.33 | 2.54 | 17.39 | 15.34 | 7.07 | 7.08 | 22.83 | 741 | 0.0 | 6.16 |
| 21Q4 (12) | 56.37 | 38.43 | 28.17 | 2.48 | 18.1 | 45.03 | 1.22 | 31.18 | 43.53 | 3.72 | 16.25 | 42.53 | 4.40 | -14.69 | 13.15 | 2.16 | -5.24 | 11.98 | 6.60 | -16.02 | 11.2 | 741 | 6.16 | 6.16 |
| 21Q3 (11) | 40.72 | -24.28 | -21.68 | 2.1 | 6.6 | 32.08 | 0.93 | -11.43 | 4.49 | 3.2 | 5.61 | 5.96 | 5.16 | 40.79 | 68.63 | 2.28 | 16.98 | 33.42 | 7.86 | 39.48 | 35.29 | 698 | 0.0 | 10.97 |
| 21Q2 (10) | 53.78 | 15.01 | 14.01 | 1.97 | 23.9 | 22.36 | 1.05 | 1.94 | 38.16 | 3.03 | 12.64 | 16.99 | 3.66 | 7.73 | 7.32 | 1.95 | -11.36 | 21.18 | 5.63 | -2.06 | 2.61 | 698 | 0.0 | 10.97 |
| 21Q1 (9) | 46.76 | 6.32 | 30.03 | 1.59 | -7.02 | 10.42 | 1.03 | 21.18 | 41.1 | 2.69 | 3.07 | 23.39 | 3.40 | -12.55 | -15.09 | 2.20 | 13.97 | 8.51 | 5.75 | -3.06 | -5.11 | 698 | 0.0 | 16.33 |
| 20Q4 (8) | 43.98 | -15.41 | 13.85 | 1.71 | 7.55 | -1.72 | 0.85 | -4.49 | 23.19 | 2.61 | -13.58 | 28.57 | 3.89 | 27.13 | -13.68 | 1.93 | 12.9 | 8.2 | 5.93 | 2.16 | 12.93 | 698 | 10.97 | 16.33 |
| 20Q3 (7) | 51.99 | 10.22 | 34.41 | 1.59 | -1.24 | 18.66 | 0.89 | 17.11 | 30.88 | 3.02 | 16.6 | 38.53 | 3.06 | -10.4 | -11.72 | 1.71 | 6.25 | -2.62 | 5.81 | 5.79 | 3.07 | 629 | 0.0 | 4.83 |
| 20Q2 (6) | 47.17 | 31.17 | 64.81 | 1.61 | 11.81 | 12.59 | 0.76 | 4.11 | 16.92 | 2.59 | 18.81 | 19.35 | 3.41 | -14.77 | -31.69 | 1.61 | -20.63 | -29.06 | 5.49 | -9.43 | -27.58 | 629 | 4.83 | 4.83 |
| 20Q1 (5) | 35.96 | -6.91 | 27.38 | 1.44 | -17.24 | 17.07 | 0.73 | 5.8 | 19.67 | 2.18 | 7.39 | 19.13 | 4.00 | -11.1 | -8.09 | 2.03 | 13.65 | -6.05 | 6.06 | 15.36 | -6.48 | 600 | 0.0 | 0.0 |
| 19Q4 (4) | 38.63 | -0.13 | 0.0 | 1.74 | 29.85 | 0.0 | 0.69 | 1.47 | 0.0 | 2.03 | -6.88 | 0.0 | 4.50 | 30.02 | 0.0 | 1.79 | 1.6 | 0.0 | 5.25 | -6.76 | 0.0 | 600 | 0.0 | 0.0 |
| 19Q3 (3) | 38.68 | 35.15 | 0.0 | 1.34 | -6.29 | 0.0 | 0.68 | 4.62 | 0.0 | 2.18 | 0.46 | 0.0 | 3.46 | -30.67 | 0.0 | 1.76 | -22.59 | 0.0 | 5.64 | -25.67 | 0.0 | 600 | 0.0 | 0.0 |
| 19Q2 (2) | 28.62 | 1.38 | 0.0 | 1.43 | 16.26 | 0.0 | 0.65 | 6.56 | 0.0 | 2.17 | 18.58 | 0.0 | 5.00 | 14.68 | 0.0 | 2.27 | 5.11 | 0.0 | 7.58 | 16.96 | 0.0 | 600 | 0.0 | 0.0 |
| 19Q1 (1) | 28.23 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.83 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 2.16 | 0.0 | 0.0 | 6.48 | 0.0 | 0.0 | 600 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 189.92 | 10.93 | 9.03 | 11.76 | 4.4 | -2.22 | 13.24 | 5.08 | 4.75 | 0.75 | 2.32 | -11.85 | 6.97 | -5.27 | 801 | 0.0 |
| 2022 (9) | 171.21 | -13.37 | 8.08 | -0.86 | 4.5 | 6.13 | 12.6 | -0.32 | 4.72 | 14.44 | 2.63 | 22.51 | 7.36 | 15.07 | 801 | 8.1 |
| 2021 (8) | 197.63 | 10.33 | 8.15 | 28.35 | 4.24 | 31.27 | 12.64 | 21.54 | 4.12 | 16.33 | 2.15 | 18.97 | 6.40 | 10.16 | 741 | 6.16 |
| 2020 (7) | 179.12 | 33.52 | 6.35 | 10.43 | 3.23 | 22.35 | 10.4 | 26.67 | 3.55 | -17.29 | 1.80 | -8.37 | 5.81 | -5.13 | 698 | 10.97 |
| 2019 (6) | 134.15 | 31.61 | 5.75 | 14.31 | 2.64 | 5.18 | 8.21 | -2.84 | 4.29 | -13.14 | 1.97 | -20.08 | 6.12 | -26.18 | 629 | 4.83 |
| 2018 (5) | 101.93 | 10.65 | 5.03 | 11.04 | 2.51 | 16.2 | 8.45 | 7.64 | 4.93 | 0.35 | 2.46 | 5.02 | 8.29 | -2.72 | 600 | 0.0 |
| 2017 (4) | 92.12 | 29.36 | 4.53 | 34.42 | 2.16 | -3.57 | 7.85 | 29.97 | 4.92 | 3.91 | 2.34 | -25.46 | 8.52 | 0.47 | 600 | 19.05 |
| 2016 (3) | 71.21 | -1.33 | 3.37 | -0.3 | 2.24 | 7.69 | 6.04 | 16.15 | 4.73 | 1.05 | 3.15 | 9.14 | 8.48 | 17.72 | 504 | 9.8 |
| 2015 (2) | 72.17 | -18.97 | 3.38 | -15.5 | 2.08 | 6.67 | 5.2 | 10.87 | 4.68 | 4.29 | 2.88 | 31.64 | 7.21 | 36.84 | 459 | 88.11 |
| 2014 (1) | 89.07 | -14.03 | 4.0 | -7.62 | 1.95 | 2.09 | 4.69 | 3.76 | 4.49 | 0 | 2.19 | 0 | 5.27 | 0 | 244 | 0.0 |
