- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.52 | -55.23 | 804.92 | 0.32 | -31.91 | 300.0 | 0.33 | 10.0 | 50.0 | 0 | 0 | -100.0 | 5.80 | 52.08 | -55.8 | 5.98 | 145.71 | -83.42 | 0.00 | 0 | -100.0 | 257 | 0.0 | 0.0 |
| 23Q3 (19) | 12.33 | 343.53 | 168.63 | 0.47 | 213.33 | 147.37 | 0.3 | 50.0 | 25.0 | 0 | 0 | -100.0 | 3.81 | -29.35 | -7.91 | 2.43 | -66.18 | -53.47 | 0.00 | 0 | -100.0 | 257 | 0.0 | 17.89 |
| 23Q2 (18) | 2.78 | -68.87 | -73.09 | 0.15 | -53.12 | -57.14 | 0.2 | -9.09 | -33.33 | 0 | -100.0 | -100.0 | 5.40 | 50.57 | 59.25 | 7.19 | 192.02 | 147.72 | 0.00 | -100.0 | -100.0 | 257 | 0.0 | 17.89 |
| 23Q1 (17) | 8.93 | 1363.93 | 29.61 | 0.32 | 300.0 | 0.0 | 0.22 | 0.0 | -38.89 | 0.01 | 0.0 | 0.0 | 3.58 | -72.68 | -22.84 | 2.46 | -93.17 | -52.85 | 0.11 | -93.17 | -22.84 | 257 | 0.0 | 17.89 |
| 22Q4 (16) | 0.61 | -86.71 | -83.1 | 0.08 | -57.89 | -63.64 | 0.22 | -8.33 | -31.25 | 0.01 | 0.0 | 0.0 | 13.11 | 216.82 | 115.2 | 36.07 | 589.75 | 306.86 | 1.64 | 652.46 | 491.8 | 257 | 17.89 | 17.89 |
| 22Q3 (15) | 4.59 | -55.57 | -16.24 | 0.19 | -45.71 | -5.0 | 0.24 | -20.0 | -4.0 | 0.01 | 0.0 | 0.0 | 4.14 | 22.17 | 13.42 | 5.23 | 80.04 | 14.61 | 0.22 | 125.05 | 19.39 | 218 | 0.0 | -19.56 |
| 22Q2 (14) | 10.33 | 49.93 | 60.16 | 0.35 | 9.38 | 133.33 | 0.3 | -16.67 | 25.0 | 0.01 | 0.0 | 0.0 | 3.39 | -27.05 | 45.69 | 2.90 | -44.42 | -21.95 | 0.10 | -33.3 | -37.56 | 218 | 0.0 | -19.56 |
| 22Q1 (13) | 6.89 | 90.86 | 4.71 | 0.32 | 45.45 | -21.95 | 0.36 | 12.5 | 24.14 | 0.01 | 0.0 | 0.0 | 4.64 | -23.79 | -25.46 | 5.22 | -41.06 | 18.55 | 0.15 | -47.61 | -4.5 | 218 | 0.0 | -19.56 |
| 21Q4 (12) | 3.61 | -34.12 | -47.76 | 0.22 | 10.0 | -35.29 | 0.32 | 28.0 | 33.33 | 0.01 | 0.0 | 0.0 | 6.09 | 66.98 | 23.86 | 8.86 | 94.3 | 155.22 | 0.28 | 51.8 | 91.41 | 218 | -19.56 | -19.56 |
| 21Q3 (11) | 5.48 | -15.04 | 15.13 | 0.2 | 33.33 | -9.09 | 0.25 | 4.17 | 13.64 | 0.01 | 0.0 | 0.0 | 3.65 | 56.93 | -21.04 | 4.56 | 22.6 | -1.29 | 0.18 | 17.7 | -13.14 | 271 | 0.0 | 1.88 |
| 21Q2 (10) | 6.45 | -1.98 | -34.38 | 0.15 | -63.41 | -60.53 | 0.24 | -17.24 | 9.09 | 0.01 | 0.0 | 0.0 | 2.33 | -62.68 | -39.84 | 3.72 | -15.57 | 66.26 | 0.16 | 2.02 | 52.4 | 271 | 0.0 | 1.88 |
| 21Q1 (9) | 6.58 | -4.78 | 152.11 | 0.41 | 20.59 | 272.73 | 0.29 | 20.83 | 20.83 | 0.01 | 0.0 | 0.0 | 6.23 | 26.64 | 47.84 | 4.41 | 26.89 | -52.07 | 0.15 | 5.02 | -60.33 | 271 | 0.0 | -13.97 |
| 20Q4 (8) | 6.91 | 45.17 | 108.13 | 0.34 | 54.55 | 240.0 | 0.24 | 9.09 | 20.0 | 0.01 | 0.0 | 0.0 | 4.92 | 6.46 | 63.36 | 3.47 | -24.85 | -42.34 | 0.14 | -31.11 | -51.95 | 271 | 1.88 | -13.97 |
| 20Q3 (7) | 4.76 | -51.58 | 110.62 | 0.22 | -42.11 | 120.0 | 0.22 | 0.0 | 4.76 | 0.01 | 0.0 | 0.0 | 4.62 | 19.56 | 4.45 | 4.62 | 106.51 | -50.26 | 0.21 | 106.51 | -52.52 | 266 | 0.0 | -15.56 |
| 20Q2 (6) | 9.83 | 276.63 | 234.35 | 0.38 | 245.45 | 192.31 | 0.22 | -8.33 | 15.79 | 0.01 | 0.0 | 0.0 | 3.87 | -8.28 | -12.58 | 2.24 | -75.66 | -65.37 | 0.10 | -73.45 | -70.09 | 266 | -15.56 | -15.56 |
| 20Q1 (5) | 2.61 | -21.39 | -44.35 | 0.11 | 10.0 | -42.11 | 0.24 | 20.0 | 20.0 | 0.01 | 0.0 | 0.0 | 4.21 | 39.92 | 4.03 | 9.20 | 52.64 | 115.63 | 0.38 | 27.2 | 79.69 | 315 | 0.0 | 0.0 |
| 19Q4 (4) | 3.32 | 46.9 | 0.0 | 0.1 | 0.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0.01 | 0.0 | 0.0 | 3.01 | -31.93 | 0.0 | 6.02 | -35.17 | 0.0 | 0.30 | -31.93 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q3 (3) | 2.26 | -23.13 | 0.0 | 0.1 | -23.08 | 0.0 | 0.21 | 10.53 | 0.0 | 0.01 | 0.0 | 0.0 | 4.42 | 0.07 | 0.0 | 9.29 | 43.78 | 0.0 | 0.44 | 30.09 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q2 (2) | 2.94 | -37.31 | 0.0 | 0.13 | -31.58 | 0.0 | 0.19 | -5.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.42 | 9.15 | 0.0 | 6.46 | 51.55 | 0.0 | 0.34 | 59.52 | 0.0 | 315 | 0.0 | 0.0 |
| 19Q1 (1) | 4.69 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 315 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.57 | 31.89 | 1.27 | 36.56 | 1.05 | -6.25 | 0.02 | -33.33 | 4.29 | 3.54 | 3.55 | -28.92 | 0.07 | -49.45 | 257 | 0.0 |
| 2022 (9) | 22.42 | 1.31 | 0.93 | -6.06 | 1.12 | 1.82 | 0.03 | -40.0 | 4.15 | -7.28 | 5.00 | 0.5 | 0.13 | -40.78 | 257 | 17.89 |
| 2021 (8) | 22.13 | -8.25 | 0.99 | -6.6 | 1.1 | 18.28 | 0.05 | 25.0 | 4.47 | 1.79 | 4.97 | 28.92 | 0.23 | 36.24 | 218 | -19.56 |
| 2020 (7) | 24.12 | 82.59 | 1.06 | 103.85 | 0.93 | 14.81 | 0.04 | -20.0 | 4.39 | 11.64 | 3.86 | -37.12 | 0.17 | -56.19 | 271 | 1.88 |
| 2019 (6) | 13.21 | 22.43 | 0.52 | -14.75 | 0.81 | 2.53 | 0.05 | -16.67 | 3.94 | -30.37 | 6.13 | -16.25 | 0.38 | -31.93 | 266 | -15.56 |
| 2018 (5) | 10.79 | -22.65 | 0.61 | 90.62 | 0.79 | 19.7 | 0.06 | -25.0 | 5.65 | 146.45 | 7.32 | 54.75 | 0.56 | -3.04 | 315 | -54.08 |
| 2017 (4) | 13.95 | 157.38 | 0.32 | 28.0 | 0.66 | 0.0 | 0.08 | 0.0 | 2.29 | -50.27 | 4.73 | -61.15 | 0.57 | -61.15 | 686 | 32.95 |
| 2016 (3) | 5.42 | -29.52 | 0.25 | -16.67 | 0.66 | 3.12 | 0.08 | -27.27 | 4.61 | 18.23 | 12.18 | 46.32 | 1.48 | 3.19 | 516 | -1.53 |
| 2015 (2) | 7.69 | 23.63 | 0.3 | 7.14 | 0.64 | 14.29 | 0.11 | 10.0 | 3.90 | -13.34 | 8.32 | -7.56 | 1.43 | -11.03 | 524 | -1.69 |
| 2014 (1) | 6.22 | 11.27 | 0.28 | 0.0 | 0.56 | -5.08 | 0.1 | -23.08 | 4.50 | 0 | 9.00 | 0 | 1.61 | 0 | 533 | 7.89 |
