玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)-13.80-256.8267.1-48.55-74.5861.77-60.11-73.0857.64-61.60-76.156.61-15.41-78.7713.96-4.52-85.2533.040.080.060.0-38.12-181.1261.17225.7315.950.2981.252.81-9.418.75-3.1281.6454.5762.7-7.48
23Q3 (19)8.8050.17-72.35-27.81-1.39-31.68-34.73-7.09-65.15-34.986.7-65.62-8.620.46-125.65-2.446.87-101.650.080.014.29-13.56-22.71-263.77194.77-8.1532.1979.03-6.74-20.9719.3526.88033.5411.43-17.69
23Q2 (18)5.86-73.28415.05-27.43-10.1645.09-32.43-4.2839.59-37.49-20.2430.2-8.66-47.536.38-2.62-38.6228.420.0814.2914.29-11.05-249.6856.63212.0531.2448.0984.756.48-8.7415.25-25.25113.5630.10-8.29-19.65
23Q1 (17)21.93152.29294.59-24.9080.3965.56-31.1078.0855.7-31.1878.0455.5-5.8767.2328.24-1.8972.044.740.0740.040.0-3.1696.7889.22161.587.5823.4279.59-11.25-22.320.4197.7936.7332.82-44.35-31.5
22Q4 (16)-41.94-231.76-164.54-126.98-501.23-1454.22-141.89-574.7-535.99-141.96-572.16-503.57-17.91-368.85-619.28-6.75-457.85-610.530.05-28.570.0-98.18-1285.75-577.99150.201.9430.1389.68-10.32149.110.320-83.8758.9844.742.32
22Q3 (15)31.831811.29499.44-21.1257.7257.21-21.0360.8263.22-21.1260.6863.06-3.8258.745.43-1.2166.9461.090.070.016.678.28132.5146.57147.342.932.98100.007.6914.93-0.00-100.0-100.040.758.78-0.42
22Q2 (14)-1.8683.589.92-49.9530.9248.56-53.6823.5410.92-53.7123.3510.12-9.25-13.08-71.61-3.66-7.02-47.580.0740.040.0-25.4813.07-68.85143.199.3739.9392.86-9.35-42.37.14392.86111.7237.46-21.81-35.31
22Q1 (13)-11.27-117.34-107.93-72.31-785.07-12.86-70.21-214.76.61-70.07-197.927.36-8.18-228.51-31.3-3.42-260.0-13.250.050.025.0-29.31-242.7-25.79130.9213.4337.19102.44184.5519.51-2.44-103.81-117.0747.91-16.88-20.82
21Q4 (12)64.981123.73243.73-8.1783.4593.15-22.3160.9885.15-23.5258.8684.38-2.4964.4382.03-0.9569.4585.270.05-16.670.020.54215.52122.63115.424.1728.9336.00-58.63-54.6264.00348.0209.6257.6440.860.63
21Q3 (11)5.31128.76130.1-49.3649.1750.26-57.185.1134.75-57.174.3346.69-7.00-29.8720.36-3.11-25.425.950.0620.050.0-17.78-17.8350.67110.808.283.5587.01-45.93-23.2714.29123.44206.5940.92-29.34-41.11
21Q2 (10)-18.46-240.5932.21-97.10-51.5536.1-60.2619.8580.8-59.7620.9980.96-5.3913.4867.41-2.4817.8869.830.0525.066.67-15.0935.2493.69102.337.233.94160.9487.76232.26-60.94-526.56-218.1857.91-4.30
21Q1 (9)-5.4288.0149.58-64.0746.2714.24-75.1849.9629.76-75.6449.7629.33-6.2355.0542.1-3.0253.1842.590.04-20.0-20.0-23.3074.3366.7495.436.61.6685.718.0522.7314.29-30.89-52.6360.515.640
20Q4 (8)-45.21-156.29-331.81-119.25-20.16-36.04-150.24-71.45-50.12-150.56-40.38-48.69-13.86-57.68-18.97-6.45-53.57-15.180.0525.0-16.67-90.76-151.83-40.3989.52-16.34-3.779.33-30.05-9.2820.67254.2364.657.28-17.5626.59
20Q3 (7)-17.6435.22-210.46-99.2434.69-352.94-87.6372.08-2030.18-107.2565.82-9188.98-8.7946.86-4983.33-4.2048.91-2100.00.0433.33-42.86-36.0484.92-292.42107.008.685.76113.40134.12123.78-13.40-125.99-102.3269.480110.35
20Q2 (6)-27.23-153.3-510.71-151.96-103.4-310.04-313.82-193.18-913.96-313.82-193.18-893.1-16.54-53.72-295.69-8.22-56.27-321.540.03-40.0-57.14-239.02-241.16-4269.6598.454.880.4848.44-30.65-59.7251.5670.97354.590.000-100.0
20Q1 (5)-10.75-2.67-502.62-74.7114.77-60.98-107.04-6.95-117.43-107.04-5.71-117.43-10.767.64-90.78-5.266.07-81.380.05-16.67-16.67-70.06-8.37-225.193.870.981.3469.84-20.13-26.2830.16140.15391.160.00-100.0-100.0
19Q4 (4)-10.47-165.560.0-87.66-300.090.0-100.08-2304.410.0-101.26-8681.360.0-11.65-6572.220.0-5.60-2766.670.00.06-14.290.0-64.65-445.170.092.96-8.120.087.44118.330.012.56-97.820.045.2537.00.0
19Q3 (3)15.97140.870.0-21.9140.880.04.54114.670.01.18103.730.00.18104.310.00.21110.770.00.070.00.018.73442.410.0101.173.260.0-476.92-496.60.0576.922948.560.033.03-11.40.0
19Q2 (2)6.63148.310.0-37.0620.150.0-30.9537.130.0-31.6035.810.0-4.1825.890.0-1.9532.760.00.0716.670.0-5.4774.620.097.985.780.0120.2526.930.0-20.25-429.840.037.28-14.790.0
19Q1 (1)2.670.00.0-46.410.00.0-49.230.00.0-49.230.00.0-5.640.00.0-2.900.00.00.060.00.0-21.550.00.092.630.00.094.740.00.06.140.00.043.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)5.740-31.93013.17-44.02-39.270-41.050-38.200-11.8500.3332.0-16.270225.7350.2981.51-13.8718.87233.963.50-15.0137.42-16.9
2022 (9)-2.200-61.98023.52-29.44-65.610-65.630-37.240-14.8400.2531.58-31.300150.2030.1394.63-6.145.6504.11-18.4445.03-15.64
2021 (8)11.980-53.70033.33-11.89-53.410-53.690-21.030-9.5200.1918.75-8.990115.4228.93100.8243.3-0.4105.04-6.7953.38-16.44
2020 (7)-23.460-104.02037.8399.48-147.640-152.180-47.580-23.6700.16-42.86-95.50089.52-3.770.36-38.4929.5005.415.5463.8862.38
2019 (6)4.65-69.18-45.95018.9750.01-40.150-41.530-20.880-10.6100.28-12.5-15.21092.9627.59114.3946.33-14.3905.133.7239.3421.31
2018 (5)15.09-11.18-26.63012.644.82-34.050-34.450-18.450-10.3400.326.67-17.46072.8611.6578.1814.1321.82-30.734.9416.4332.43-11.0
2017 (4)16.99-21.56-23.42012.0638.63-34.180-32.130-15.360-8.9900.30-26.83-18.34065.2611.1668.50-27.5331.50474.944.25036.4427.5
2016 (3)21.66-28.98-7.9908.703.43-8.460-7.710-4.880-2.7600.412.52.84-74.0458.7117.3794.52-94.445.4800.00028.581.03
2015 (2)30.5011.641.03-67.618.4145.930.08-98.31-0.130-0.0800.27-89.290.40-27.2710.94-12.2750.021.691700.002438.03-1600.0000.00028.2948.66
2014 (1)27.3203.1805.7627.934.7403.8603.1702.5200.550.012.47655.7649.19-5.9366.98-33.6333.0200.00019.03-8.16

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