玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.3817.63.1416.5840.75-15.6216.26-10.561.6314.041.6712.322.366.798.761.759.3713.640.129.090.021.81-9.883.0238.053.09-14.67103.0359.23-16.05-1.52-104.2993.3328.834.615.53
23Q3 (19)39.449.65-5.3711.7885.8-29.0818.18-22.67-36.4113.81-28.26-36.912.21-31.15-54.531.60-27.27-51.070.110.0-26.6724.20-17.8-25.9536.91-17.19-16.3664.71139.9511.6935.29-51.67-16.127.56-12.153.22
23Q2 (18)35.97-9.17-12.56.34-59.62-61.0623.5131.34-17.6519.2537.01-15.273.2123.46-30.672.2022.22-30.380.11-8.33-21.4329.4426.41-9.9744.57-15.17-21.3926.97-69.41-52.9873.03516.7368.3531.3719.3717.23
23Q1 (17)39.60-11.9410.5215.70-20.139.6817.9011.8714.6714.0512.415.642.6019.8217.121.8016.8815.380.120.0-7.6923.2910.0115.6452.5417.8334.6588.16-28.1721.6611.84152.11-56.9926.28-3.812.38
22Q4 (16)44.977.8917.2319.6518.326.7716.00-44.04-1.9612.50-42.9-2.572.17-55.35-22.221.54-52.91-20.210.12-20.0-20.021.17-35.225.0144.591.04-7.78122.73111.8530.59-22.73-154.02-571.5927.322.3218.78
22Q3 (15)41.681.399.4316.612.0321.8628.590.1450.9521.89-3.6551.384.864.9763.093.273.4852.80.157.140.032.68-0.0642.3344.13-22.17-0.0957.931.01-18.942.07-3.0353.1326.70-0.227.62
22Q2 (14)41.1114.749.4816.2844.8465.9528.5582.9-2.5622.7287.0-15.634.63108.56-0.643.16102.56-10.990.147.697.6932.7062.36-4.2556.7045.3151.5657.35-20.8570.6243.3857.55-34.6526.764.25-11.57
22Q1 (13)35.83-6.64.2511.24-27.489.1315.61-4.3512.5512.15-5.314.952.22-20.4333.731.56-19.1722.830.13-13.338.3320.14-0.13.8139.02-19.352.7872.46-22.89-2.7527.54471.388.0325.6711.610.35
21Q4 (12)38.360.719.4115.5013.7238.1516.32-13.83159.4612.83-11.27109.642.79-6.38165.711.93-9.81147.440.150.025.020.16-12.270.9948.359.4626.893.9831.57-46.64.82-82.46106.3423.00-7.3-9.16
21Q3 (11)38.091.441.5713.6338.9410.4518.94-35.3658.114.46-46.3168.142.98-36.0596.052.14-39.7294.550.1515.3815.3822.96-32.7733.3344.1718.0716.8571.43112.5-30.0627.47-58.621391.2124.81-18.01-3.2
21Q2 (10)37.559.25-7.269.81-4.76-38.5329.30111.251.0726.93154.7813.254.66180.723.563.55179.535.650.138.33-7.1434.1576.030.837.4146.48-12.033.61-54.89-38.766.39160.4447.030.2618.30
21Q1 (9)34.37-1.97-5.9610.30-8.253.9613.87120.51395.3610.5772.711146.531.6658.11483.331.2762.821511.110.120.033.3319.4064.5591.3225.54-33.02-5.374.51-57.66-66.8825.49133.54118.5425.581.030
20Q4 (8)35.06-6.51-9.8311.22-9.083.516.29-47.5-44.976.12-28.84-30.381.05-30.92-18.60.78-29.09-25.00.12-7.699.0911.79-31.53-33.238.130.8759.27176.0072.3385.51-76.00-3472.0-1582.025.32-1.21-14.89
20Q3 (7)37.50-7.382.0112.34-22.68-1.3611.98-58.68-66.218.60-63.84-71.071.52-66.22-72.511.10-67.26-72.970.13-7.14-7.1417.22-49.17-57.1537.80-11.0817.03102.1386.23190.67-2.13-104.71-103.2825.630-11.92
20Q2 (6)40.4910.780.4715.96138.57-18.7428.99935.3626.6523.782454.4635.654.503850.06.383.363833.335.990.1455.56-22.2233.88234.1228.2442.5157.624.1154.84-75.63-35.9445.16132.84213.620.000-100.0
20Q1 (5)36.55-5.99-5.246.69-38.28-63.582.80-75.5-86.18-1.01-111.49-106.37-0.12-109.3-103.81-0.09-108.65-103.570.09-18.18-43.7510.14-42.55-58.5126.9712.66-0.52225.00137.16146.69-137.50-2781.25-1490.280.00-100.0-100.0
19Q4 (4)38.885.770.010.84-13.350.011.43-67.760.08.79-70.430.01.29-76.670.01.04-74.450.00.11-21.430.017.65-56.080.023.94-25.880.094.87170.020.05.13-92.090.029.752.230.0
19Q3 (3)36.76-8.780.012.51-36.30.035.4554.870.029.7369.590.05.5330.730.04.0728.390.00.14-22.220.040.1952.120.032.30-20.890.035.14-58.950.064.86350.450.029.1018.630.0
19Q2 (2)40.304.490.019.646.910.022.8912.980.017.5310.530.04.2334.290.03.1725.790.00.1812.50.026.428.10.040.8350.610.085.60-6.150.014.4045.60.024.53-3.310.0
19Q1 (1)38.570.00.018.370.00.020.260.00.015.860.00.03.150.00.02.520.00.00.160.00.024.440.00.027.110.00.091.210.00.09.890.00.025.370.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.44-1.0312.77-19.794.2931.4218.88-16.6115.22-13.829.95-26.957.20-23.490.46-13.2124.54-9.2538.05-14.6767.56-3.7532.448.842.97-9.2828.456.91
2022 (9)40.869.6315.9226.453.26-2.7322.6415.9217.669.8913.6213.039.4111.230.531.9227.0412.944.59-7.7870.198.9429.81-16.23.275.0826.613.5
2021 (8)37.27-0.7212.594.573.36-25.8219.5342.7616.0752.4712.0580.128.4663.640.528.3323.9524.0348.3526.864.43-26.5235.57200.853.12-20.4325.71-6.0
2020 (7)37.54-3.112.04-24.324.5223.9913.68-40.510.54-42.476.69-52.355.17-54.730.48-22.5819.31-29.7338.1359.2787.6826.6611.82-61.583.92-2.327.351.86
2019 (6)38.747.715.913.993.6520.9622.9921.1318.3223.4514.049.1811.4215.010.62-6.0627.4820.123.941.3569.23-14.330.7757.634.01-17.8326.853.19
2018 (5)35.97-6.4515.30-15.143.02-15.5918.989.5214.847.2312.8613.59.9316.960.668.222.885.3923.62-39.1980.78-22.2419.5204.88026.02-7.44
2017 (4)38.456.4818.036.753.57-4.9517.33-5.2513.84-11.411.33-13.188.49-15.440.61-4.6921.71-5.4438.8429.08103.8912.41-3.8900.00028.112.37
2016 (3)36.11-8.4216.89-6.943.76-10.8318.29-12.3215.62-11.1513.05-13.4610.04-14.550.64-4.4822.96-11.2130.09-5.2392.426.397.58-42.270.00027.46-5.89
2015 (2)39.438.518.1519.644.22-7.0920.8622.8517.5821.4115.0818.4611.7513.750.67-5.6325.8615.631.7528.5486.87-2.6213.1321.610.00029.18-8.09
2014 (1)36.34015.1704.54-7.0116.98014.48012.73010.3300.715.9722.37-6.2124.7014.9489.20-4.3210.8059.480.00031.756.58

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