玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.088.51-0.730.369.099.090.3911.438.330.4627.7827.788.820.539.899.562.699.1311.2717.7628.725750.00.0
23Q3 (19)3.76-0.27-25.980.33-8.33-15.380.35-10.26-27.080.360.0-7.698.78-8.0914.329.31-10.02-1.489.570.2724.715750.0-0.86
23Q2 (18)3.77-11.29-20.960.365.88-2.70.398.33-7.140.369.09-5.269.5519.3623.1110.3422.1317.499.5522.9819.875750.0-0.86
23Q1 (17)4.253.41-3.850.343.033.030.360.0-2.70.33-8.33-13.168.00-0.367.158.47-3.291.197.76-11.35-9.685750.0-0.86
22Q4 (16)4.11-19.09-18.770.33-15.38-8.330.36-25.0-5.260.36-7.69-14.298.034.5912.858.76-7.316.638.7614.095.53575-0.86-0.86
22Q3 (15)5.086.56.050.395.4111.430.4814.299.090.392.632.637.68-1.035.079.457.312.867.68-3.63-3.235800.0-1.53
22Q2 (14)4.777.9217.20.3712.128.820.4213.510.00.380.02.77.763.89-7.158.815.18-14.687.97-7.34-12.375800.0-1.53
22Q1 (13)4.42-12.6520.770.33-8.3313.790.37-2.6323.330.38-9.5231.037.474.94-5.778.3711.472.138.603.588.55800.0-1.53
21Q4 (12)5.065.6429.740.362.8620.00.38-13.6418.750.4210.5327.277.11-2.63-7.517.51-18.24-8.478.304.63-1.9580-1.53-1.53
21Q3 (11)4.7917.6923.140.352.9412.90.444.7633.330.382.78.577.31-12.53-8.319.19-10.998.287.93-12.73-11.835890.0-11.56
21Q2 (10)4.0711.2-4.910.3417.246.250.4240.07.690.3727.592.788.355.4311.7310.3225.913.259.0914.738.085890.0-11.56
21Q1 (9)3.66-6.1532.610.29-3.3311.540.3-6.2511.110.29-12.127.417.923.01-15.898.20-0.1-16.217.92-6.36-19.05890.0-8.68
20Q4 (8)3.90.2614.710.3-3.2320.00.32-3.03-5.880.33-5.71-2.947.69-3.474.628.21-3.28-17.958.46-5.96-15.38589-11.56-8.68
20Q3 (7)3.89-9.11-6.940.31-3.1210.710.33-15.38-19.510.35-2.7812.97.976.5918.978.48-6.9-13.519.006.9721.326660.03.26
20Q2 (6)4.2855.07-21.470.3223.08-3.030.3944.44-9.30.3633.33-2.77.48-20.6323.489.11-6.8515.498.41-14.0223.896663.263.26
20Q1 (5)2.76-18.82-38.670.264.04.00.27-20.59-27.030.27-20.59-6.99.4228.1269.579.78-2.1718.989.78-2.1751.86450.00.0
19Q4 (4)3.4-18.660.00.25-10.710.00.34-17.070.00.349.680.07.359.770.010.001.950.010.0034.840.06450.00.0
19Q3 (3)4.18-23.30.00.28-15.150.00.41-4.650.00.31-16.220.06.7010.630.09.8124.320.07.429.240.06450.00.0
19Q2 (2)5.4521.110.00.3332.00.00.4316.220.00.3727.590.06.068.990.07.89-4.040.06.795.350.06450.00.0
19Q1 (1)4.50.00.00.250.00.00.370.00.00.290.00.05.560.00.08.220.00.06.440.00.06450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.85-13.761.39-2.111.49-8.591.510.08.7713.519.406.09.5315.965750.0
2022 (9)18.384.551.426.771.635.841.513.427.732.128.871.248.22-1.08575-0.86
2021 (8)17.5818.71.3312.711.5417.561.4611.457.57-5.058.76-0.978.30-6.11580-1.53
2020 (7)14.81-15.561.185.361.31-15.481.310.777.9724.788.850.18.8519.34589-11.56
2019 (6)17.54-0.171.127.691.557.641.311.116.397.888.847.827.4111.36663.26
2018 (5)17.5718.481.0425.31.4428.571.178.335.925.768.208.526.66-8.56645-9.15
2017 (4)14.83-2.180.83-6.741.121.821.0817.395.60-4.677.554.087.2820.0710-0.84
2016 (3)15.166.540.893.491.1-4.350.92-9.85.87-2.867.26-10.226.07-15.34716-13.21
2015 (2)14.2313.30.8614.671.1512.751.0214.616.041.218.08-0.497.171.1682511.94
2014 (1)12.5615.650.7517.191.0229.110.8934.855.9708.1207.0907372.5

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